MetaCarta Partners With Clickability to Make Web Content Location-Aware

MetaCarta, Inc., provider of geographic search solutions, announced a partnership with Clickability. MetaCarta's Geographic Text Search (GTS) technology will expand Clickability's web content management platform by adding geographic relevancy to a publisher's content enabling publishers to localize, personalize and monetize content. MetaCarta's GTS technology identifies implied and explicit references to geographic locations within documents, assigns latitude/longitude coordinates to the references, and indexes the document, all while being displayed on a map, will be offered to Clickability customers using its on demand cmPublish content management platform. With an emphasis on ease-of-use for non-technical users and sophisticated features for advanced users, cmPublish supports the entire content lifecycle including the ability to deliver, interact, measure, and adapt. http://www.metacarta.com, http://www.clickability.com