Vignette and Omniture Partner to Offer Customers Vignette's Web Solutions with Omniture SiteCatalyst Web Analytics

Vignette (NASDAQ:VIGN) and Omniture, Inc. (NASDAQ:OMTR), a provider of online business optimization software, announced a strategic global partnership that will enable joint customers to measure and analyze the value of their online customer interactions. The partnership includes joint development, sales training and support and provides customers with an analytics solution to support Web initiatives. Vignette's systems engineers, support and sales personnel are participating in Omniture training to become certified on Omniture SiteCatalyst, which will prepare them to effectively work with joint customers on their content optimization. Together, Omniture SiteCatalyst and Vignette's Web solutions intend to enable organizations to gain greater insight into their Web investments by analyzing their customers' behavior in real-time and providing in-depth reporting. As part of the partnership, Vignette will become an accredited Omniture partner and part of the Omniture Genesis Network. Omniture Genesis is a "plug and play" solution that automates the integration of marketing applications in the Omniture Online Business Optimization platform. http://www.vignette.com, http://www.omniture.com

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This page contains a single entry by NewsShark published on April 30, 2007 10:08 AM.

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