Hot Banana Announces SEO and Analytics Center Functions

Hot Banana Software, Inc. announced new Web site optimization features, including an “SEO Center” and a vendor-agnostic “Analytics Center” that helps marketers at small-to-midsize companies improve their organic rankings in search results – without IT support or deep SEO expertise. The new SEO Center helps marketers manage SEO-friendly Web sites that are built using well written and clean code; plain English URLs, page titles and headings; h and alt tags; meta tags; robots.txt files and a keyword analyzer that shows the keyword density, frequency and weight. The Analytics Center makes it easy to work with several pre-configured Web analytics vendors, such as ClickTracks, WebTrends, Google Analytics and IndexTools. Other Web analytics vendors can be easily manually configured. Once configured Hot Banana automatically adds the analytic vendor of choice’s preferred tagging code to each Web page, so marketers can track keyword conversions and Web site visitors. Hot Banana has also added its own lead source and conversion tracking mechanisms for Google Adwords, Yahoo! and MSN conversion tags and EmailLabs Action Tracking conversion tags. Hot Banana’s numerous built-in SEO tools and controls enable search-engine robots to crawl deep inside Web sites, indexing practically everything. Hot Banana Web sites are all built to the W3C, XHTML and CSS Web standards that search engines prefer, with logical navigation. http://www.hotbanana.com