Archive for Mobile

Web Applications on Mobile: current state and roadmap

The W3C has published the July 2014 edition of Standards for Web Applications on Mobile, an overview of the various technologies developed in W3C that increase the capabilities of Web applications, and how they apply more specifically to the mobile context.

A deliverable of the HTML5Apps project, this edition of the document includes changes and additions since April 2014, notably a new section covers the emerging field of integrated payments on the Web, following recent work started by W3C in this space. Learn more about the Web and Mobile Interest Group (WebMob).

If you think you have figured out your strategy for mixing and matching support for web and mobile channels, keep in mind that this is not a a one-time project but an ongoing affair. There is always discussion about this at our conference, but this W3C activity is a good way to keep up with details minus the bias and hype. Of course the W3C promotes their standards, but that is not a bad thing.

Speaker Spotlight: Frank Schneider – Multi-modal interface essential to mobile customer engagement

In another installment of Speaker Spotlight, we posed a couple of our frequently asked questions to speaker Frank Schneider, VP of Customer Experience Solutions at Creative Virtual USA. We’ve included his answers here. Be sure to see additional Speaker Spotlights from our upcoming conference.

Frank Schneider | Gilbane Conference

Speaker Spotlight: Frank Schneider

VP Customer Experience Solutions

Creative Virtual USA

 

Is there a “Marketing Technologist” role in your organization or in organizations you know of? Should there be? What should their responsibilities be?

As technology becomes the backbone of every organization, it forces the cross pollination of roles, especially now between marketing and IT. With a shift towards data-based marketing and new relationships forming between marketing, sales and customer service, the advent of the “Marketing Technologist” is real. This shift is fueling the need for marketing automation, sales enablement, content management, knowledge management and even translation. Marketing Technologists have emerged as the perfect conduit between platform adoption and management, and the traditionally non-technical roles of sales, marketing and customer service.

With customer service becoming the new marketing and marketing’s ability to directly influence the sales pipeline, Chief Marketing Technologists are sprouting up as the perfect solution to balance a variety of needs including marketing and CRM software, content marketing, social and mobile, data and analytics, web and app development, ad networks and customer engagement programs. From social media monitoring to SEO analysis to translation management and ecommerce, Marketing Technologists are fast becoming the “must have” in every organization that is competing in a global economy.

Do you think “web content management” should be the hub of digital experience management implementations? If so, should it have a new name to match an expanded role? If not, what should be at the center?

Content marketing is evolving to become the center of digital strategy. Consequently, every organization should endeavor to employ the new role of Chief Content Officer or some derivative thereof. Managing the ebb and flow of content and messaging via multiple channels has created the need for a more comprehensive content strategy across departments and media. Channel management between web, social, and mobile have not only created opportunities to deliver messaging, but an urgent need to provide fresh material for public consumption.

Organizations must take cues from traditional publications hiring copy editors, writers and reviews to constantly curate fresh content that furthers the company’s mission, corresponds to the marketing goals and satisfies the needs of their audience. However, you do need someone leading the charge – a person that understands the mission of the content team, rallies the resources and takes ownership of getting it done. Furthermore, they need the tools to get it done. Now more than ever, technology will play an ever increasing role in how content is aggregated, curated, manage and delivered.

What is the best overall strategy for delivering content to web, multiple mobile, and upcoming digital channels? What is the biggest challenge? Development and maintenance cost? Content control? Brand management? Technology expertise?

A proper macro level strategy for content delivery across multiple channels should be comprised of several key elements.

  1. Consistency. Whether it be call center agents looking for an answer or policy or a customer checking a web page, the right answer, right messaging, and proper branding should be pervasive and consistent, no matter the medium or device. Nuanced variable can be in play in regards to format, UI, and design, but at the end of the journey, customers need to feel that your content delivery allowed for a seamless experience.
  2.  Correct and Compliant. Along the lines of the first element, “correct” can mean many things. First, the item must incorporate content that is not just correct in regards to the answer from a company perspective, but answer precisely the question the customer has (in regards to what began the content search or inquiry). Furthermore, this correct answer must incorporate personalization factors; in other words, the answer must be particularly right for that customer or that profile of customer. Lastly, content must be compliant… from HIPPA, to SEC guidelines, to CPNI… content delivery must adhere to compliance guidelines will protecting the interests of both consumer and business.
  3. Automated and seamless. Content delivery across all channels must be deployed with a strategy towards, and enabled by technology and tools for, automated cross pollination and management of content. The idea of multi-channel strategy, that is, the ability to deliver in multiple channels (web, mobile/tablet, call center, IVR, social/community, branch), must mature from brainstorming strategy to refined omnichannel capability. An ominichannel content delivery system allows for authentic smart delivery of content, no matter the channel or modality.

Catch Up with Frank at Gilbane

Track T: Re-imagining the Future: Technology and the Postdigital Experience

T1: Are You Leveraging All the Mobile Technologies Required for Competitive Mobile Engagement?
“Come As You Are: Multi-Modal Interface is Essential to Mobile Customer Engagement”
Tuesday, December, 3: 1:30 p.m. – 2:30 p.m.

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HTML5 Definition Complete, W3C Moves to Interoperability Testing and Performance

HTML5_Logo_128The W3C announced today that the HTML5 definition is complete, and on schedule to be finalized in 2014. This is excellent news for the future of the open Web, that is, all of us. If you were involved in discussions about mobile development strategies at our recent conference you’ll want to check out all the details at http://dev.w3.org/html5/decision-policy/html5-2014-plan.

Moving right along, the HTML Working Group also published the first draft of HTML 5.1 so you can see a little further down the road for planning purposes. See http://www.w3.org/TR/2012/WD-html51-20121217/.

From the W3C newsletter…

W3C published today the complete definition of the “HTML5″ and “Canvas 2D” specifications. Though not yet W3C standards, these specifications are now feature complete, meaning businesses and developers have a stable target for implementation and planning. “As of today, businesses know what they can rely on for HTML5 in the coming years, and what their customers will demand,” said Jeff Jaffe, W3C CEO. HTML5 is the cornerstone of the Open Web Platform, a full programming environment for cross-platform applications with access to device capabilities; video and animations; graphics; style, typography, and other tools for digital publishing; extensive network capabilities; and more.

To reduce browser fragmentation and extend implementations to the full range of tools that consume and produce HTML, W3C now embarks on the stage of W3C standardization devoted to interoperability and testing. W3C is on schedule to finalize the HTML5 standard in 2014. In parallel, the W3C community will continue its work on next generation HTML features, including extensions to complement built-in HTML5 accessibility, responsive images, and adaptive streaming.

So You Want to Build a Mobile Content App? or a Better App?

Gilbane Conference Workshop: So You Want to Build a Mobile Content App?

Instructor: Jonny Kaldor, Managing Director, Kaldor Group (creators of Pugpig)
November 27th, 2012 at the InterContinental Boston Waterfront

With the continuing and massive adoption of tablet devices, content owners have a dizzying myriad of ways to disseminate content to employees and customers alike in a way that is faster, broader, more engaging and more actionable than ever before. Business models for content owners are being revolutionised, and tablets are now offering a truly viable alternative to print. But it doesn’t stop there – whether you’re pushing content to consumers or disseminating information across your enterprise, you can reap tangible benefits from publishing on tablet devices. This session will dive into the key aspects of conceiving, designing, building and launching your mobile content app, whether you’re targeting your employees, clients or consumers. We’ll cover both the opportunities and the many pitfalls that you will encounter (and nimbly jump over) as you set off of your content app journey…

Key topics:

  • Where to start?
  • Translating print or web to mobile – it’s not so easy
  • Designing an engaging and really useful user experience
  • Avoiding building a whole new team to manage the mobile channel
  • Aligning your web and mobile strategy and operations
  • Webapp vs native vs hybrid – which should I go for?
  • Adaptive design / responsive design”
  • Business models that work
  • Making sense of multiple devices and marketplaces
  • Using the big players to your advantage (Apple, Google, MS, Amazon)
  • Keeping your users happy
See the full pre-conference workshop schedule at Gilbane Boston, then [button link="http://gilbaneboston.com/registration_information.html" variation="red"]Register[/button].

Gilbane Boston workshop details posted

The best way to start the Gilbane conference is by attending one or two of the pre-conference workshops offered on Tuesday, November 27, 9:00 am to 4:00 pm:

  • Insider’s Guide to Selecting WCM Technology – Tony Byrne & Irina Guseva, Real Story Group
  • Implementing Systems of Engagement: Making it Work with the Team That Will Make it Work – Scott Liewehr & Rob Rose, Digital Clarity Group
  • So You Want to Build a Mobile Content App? – Jonny Kaldor, Kaldor Group (creators of Pugpig)
  • Content Migrations: A Field Guide – Deane Barker, Blend Interactive & David Hobbs, David Hobbs Consulting
  • Social Media: Creating a Voice & Personality for Your Brand – AJ Gerritson, 451 Marketing
  • Text Analytics for Semantic Applications – Tom Reamy, KAPS Group

See the schedule and full descriptions of the in-depth pre-conference workshops.

Please save the date and check http://gilbaneboston.com for further information about the main conference schedule & conference program as they become available.

New Location!
Intercontinental Boston Waterfront Hotel
510 Atlantic Avenue
Boston, Massachusetts 02210

Speaker proposal update

Thanks all for the speaker proposals!

Next step is a preliminary organization by the program committee to see if we have all the topics covered.

If you have submitted a proposal remember that it may be a few weeks before a decision is made, but we will keep you posted here on our overall progress.

One week till Gilbane Boston speaking proposals deadline!

Every year we get a last minute rush of speaking proposals for Gilbane Boston, and then… we get tons of emails asking when the deadline is, and then… we get requests for an extra day or two, and then… well, you get the picture. You’ve got a week, but why wait till the weekend!?

The deadline this year is May 14th. Here are the relevant links:

New posts on embedded search and mobile development

Check out two new posts this week on the Bluebill blog, one from Lynda on Embedded Search in the Enterprise, and one from Frank on Time to Re-check Your Mobile Development Strategy.