The Gilbane Group is an analyst & consulting firm focused on content technologies. Whether it involves web content management, multilingual content, enterprise search, enterprise social media, publishing, XML, XBRL, or related technologies, we can help you make vendor-neutral well-informed decisions. To learn more, explore our site, or email us.
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Lessons for Digital Marketers: What Marketing Professionals Can Learn from the Worlds Leading Publishers, by Mary Laplante is now available. To download it, login, or register.
Lessons for Digital Marketers: What Marketing Professionals Can Learn from the Worlds Leading Publishers
by Mary Laplante
Content Management Interoperability Services (CMIS) - Addressing Contemporary Requirements for Content Integration
by Dale Waldt
Content Management for the Defense Intelligence Enterprise - How XML and the Digital Production Process Transform Information Sharing across the Intelligence Community
by Geoffrey Bock and Barry Schaeffer
Communicating SaaS WCM Value - A Guide to Understanding the Business Case for Software-as-a-Service Solutions for Web Content Management
by Mary Laplante and Bill Trippe
Structured Content for Innovation - Driving Business Value in the Digital Economy
by Geoffrey Bock and Mary Laplante
Structured Content for Leadership - Differentiate with Advanced Practices
By Dale Waldt and Mary Laplante
Gilbane Group blogs are authored by our analysts and a few guest contributors. You can access content by category, tags, date, and analyst name. Here is a sampling of recent posts:
Everyone is a Publisher: No Matter What Industry You're In
Thursday October 29, 11:00 am EST
Sponsored by Nstein.
Panelists:Diane Burley, Nstein; Mary Laplante, Gilbane Group.
Attracting, converting, and retaining customers is the mission of every corporate marketing organization. Content is obviously central to executing the mission. The key to success, though, isn't just delivering content on websites -- it's leveraging content to wring out its maximum value for the business and the customer. Leading publishers have deep expertise in solving the knottiest problems associated with leveraging content. How can corporate marketers put a publisher's knowledge and experience to work in their own domain? We discuss the issues and trends in a lively online conversation, gaining insights into solutions that top media companies have put into practice to survive the digital economy.
Innovating for Agility: Global Content Practices at FICO
Wednesday, June 17, 11:00am EST
Sponsored by SDL.
Panelists:Carroll Rotkel, FICO; Howard Schwartz, SDL Trisoft; and Leonor Ciarlone, Gilbane Group.
Hear how FICO, a leading supplier of decision management analytics, applications and tools, is implementing a DITA-based end-to-end multilingual product content solution combining component content management and translation and terminology management. The key to the business case was aligning global content practices with business goals and objectives.
DITA: Promise and Reality
Thursday, June 11, 2:00pm EST
Host: Ron Miller, Editor, FierceContentManagement
Speakers:Dale Waldt, Senior Consultant & Bill Trippe, Lead Analyst, Gilbane Group.
DITA, the XML documentation standard from OASIS, has changed the face of XML for documentation professionals, putting XML content management within reach of any organization, but it is by no means a slam dunk. It requires research, careful planning and testing before moving the entire operation, but when it works it can be very rewarding promoting content reuse while simplifying and lowering the cost of translation. This Webinar looks at the advantages of DITA and what real-world implementations could look like.
Social Knowledge Networks
Tuesday, May 19, 11:00am EST
Sponsored by Inmagic & KMWorld.
Organizations planning knowledge management initiatives, deploying SharePoint applications or content management systems inside the firewall are fast realizing that they need better, faster and more cost-effective ways to integrate content and human assets. Learn how Social Knowledge Networks (SKN) integrate the wisdom of the community with managed and federated content, library assets, collections and digital assets into “KnowledgeNet Portals” to align social strategies with broader content and knowledge management initiatives. Join Phil Green, CTO of Inmagic, Inc., and Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Media at The Gilbane Group.
CMS, Web Strategy and New Orleans Tourism’s Revival
Wednesday, May 6, 1:00pm EST
Hosted by New Orleans Online.
The New Orleans Tourism Marketing Corp.’s story offers lessons that any web strategist, online marketer, web content management professional or web technology expert can love and bring to their own organizations to be successful. In this webinar we will explore the key topics, including architectural design, feature-functional needs assessment, identifying suitable products, resource intensity, and budgeting. Join Nathan Williams, Interactive Director, New Orleans Tourism Marketing Corp., Gilbane Group's Tony White, Lead Analyst, Web Content Management, and Jeff Cram, Managing Director, ISITE Design.
Global Content and Customer Satisfaction: Engaging in Multiple Languages
April 21, 11:00 am EST
Sponsored by SDL.
Gilbane’s Mary Laplante talks with Sophie Hurst from SDL about issues, challenges and opportunities associated with delivering multilingual content that meets today’s mandate for extraordinary customer experience. Sophie and Mary discuss real-world approaches to enhancing global content practices to align more closely with customer engagement initiatives.
The Business Case for WCM: ROI and Beyond
April 14, 2:00 pm EST
Hosted by SDL Tridion.
Build an effective business case that stands out from the others, gets executive approval, and secures funding—even in tough economic times. Tony White, Gilbane’s Lead Analyst for WCM, uses real world examples to share secrets that will prove invaluable for any organization that needs to implement a new WCMS, but must first make a rock-solid business case.
Broadening Product Lifecycle Management: A Strategy for Multilingual Product Documentation
February 3, 11:00am EST
Hosted by Sajan.
You'll hear first hand experiences from Club Car, the world leader in golf cars and a division of manufacturing giant Ingersoll Rand, and learn how this company: speeds time to publishing in international markets, iIncreases global content volumes without raising costs, and attains greater accuracy and consistency for multilingual product documentation. Club Car estimates they will save $450,000 over three years! Could these savings and advances in multilingual product communications be yours? Come and find out. Moderated by Gilbane Group.
SaaS WCM: Building the Business Case
January 27, 2:00 pm EST
Sponsored by Clickability.
Worldwide economic issues are forcing companies of all sizes to reconsider strategies, tactics, and budgets. Yet attracting and retaining customers with innovative web experiences is more important than ever. How can you manage the tension? The answer for your organization might be software-as-a-service models for web content management. Learn how to build a business case for making WCM moves that pay off in any economic climate. Speakers are Robert Carroll from Clickability and Gilbane senior analyst Bill Trippe.
WEM: The Key to Effective Marketing in Any Business Climate
January 15, 12:00pm EST
Sponsored by FatWire
Given today's economic environment, web experience management (WEM) matters more than ever, as the web remains the most efficient and effective channel for reaching prospects and communicating with customers. Gilbane senior analyst Mary Laplante moderates this webinar on WEM practices and multi-site management, personalized content and promotions, and multilingual web communications. Speakers are Christoph Schacher, Wienerberger AG; Brendan Sullivan, Elsevier; and Loren Weinberg, FatWire. Moderated by Gilbane Group..
You can always visit our offices, and you can find many of us at Gilbane conferences, but you can also hear and meet us at other industry events such as:
Defrag 2009
November 11-12, 2009, Hyatt Regency Hotel, Denver, CO Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software
Enterprise 2.0 Conference
November 2-5, 2009, Moscone Center, San Francisco, CA Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software
Transparent Text Symposium
September 21-22, 2009, IBM Center for Social Software, Cambridge, MA Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software
eZ Conference
Evolution of Web Content Management, Trends and More
June 25-26, 2009, Eurosites George V, Paris
Tony White, Web Content Management
Enterprise 2.0 Conference
June 22-25, 2009, Westin Boston Waterfront Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software
Society for Scholarly Publishing Annual Meeting
May 27-29, 2009, Marriott Baltimore Waterfront, Baltimore Maryland
Lead Analyst, Bill Trippe
A Henry Stewart Two Track Business Briefing- XBRL: The web based language for Financial Reporting
Integrating XBRL reporting into a real time market research framework & XBRL in risk and crisis management May 21 New York Hilton, NYC Neal Hannon, Senior Consultant, XBRL Strategies, Gilbane Group
CMS2009
Keynote: Integrating Social Media with Web Content Management Systems: The Fundamental, Forward-Looking Business Case? Tuesday, May 19, 2009, congrescentrum Triavium te Nijmegen, The Netherlands.
Workshop: How to Choose WCM Solutions and Estimate Total Cost of Ownership Over Five Years
Wednesday, May 20, 2009, congrescentrum Triavium te Nijmegen, The Netherlands.
Tony White, Web Content Management,
Florida Institute of Certified Public Accountants
IFRS Convergence Update May 14th, 2009, Florida State University Neal Hannon, Senior Consultant, XBRL Strategies, Gilbane Group
Enterprise Search Summit
May 12, 2009, Hilton New York - New York, NY Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software
IMA Northeast Council
IFRS/ XBRL Update May 9th, 2009, University of New Hampshire Neal Hannon, Senior Consultant, XBRL Strategies, Gilbane Group
STC Atlanta
Is Social Media at the Tipping Point? Tuesday, May 05, 2009, 5:00 PM to 6:00 PM, Mercer University, Atlanta, Georgia campus.
Lead Analyst, Leonor Ciarlone
Understanding and Evaluating Component Content Management Systems Tuesday, May 05, 2009, 8:30 AM to 10:00 AM, Mercer University, Atlanta, Georgia campus.
Lead Analyst, Bill Trippe
NFAIS: Social Media and the Future of Scholarly Communication
Overview: Acceptance and Use of Social Media in Scholarly Communication May 1, 2009 9:15am - 9:45am: PALINET Headquarters, 3000 Market Street, Philadelphia, PA
Steve Paxhia, Publishing
AIIM Expo
WCM10: How to Choose WCM Solutions and Estimate Total Cost of Ownership Over Five Years March 31, 2009, 2:30 PM - 3:20 PM, Philadelphia Convention Center, Philadelphia, PA
Tony White, Web Content Management
Publishing Business Conference and Expo
March 25, 2009, 9:00 AM to 12:00 PM, New York Marriott Marquis, New York City
Lead Analyst, Bill Trippe
Training and Documentation Manager “Coffee”
What are best practices for delivering and consistently increasing the value of global content? How to build the business case for addressing translation and localization at the same time as authoring. March 12, 2009, Panera, 34 Cambridge St., Burlington, MA Leonor Ciarlone, Lead Analyst, Content Globalization
BookNet Canada Technology Forum
March 12, 2009, Radisson Admiral Hotel, Toronto, Ontario
Steve Paxhia, Publishing
Innovate 2009: SDL Technology Conference
March 2-4, 2009, Orlando
VP Consulting, Mary Laplante, Keynote
NFAIS Conference (National Federation of Advanced Information Services)
The Impact of Digital Natives and Emerging Technology on the Future of
Information Services February 22-24, 2009, Philadelphia, PA
VP Consulting, Mary Laplante & Lead Analyst, Leonor Ciarlone
FASTforward'09
engage your user. February 9-11, 2009, Las Vegas, NV
Search Analyst & Consultant, Lynda Moulton
SDL Global Information Management Thought Leadership Conference
February 5, 2009, London
VP Consulting, Mary Laplante, Analyst Keynote
SIIA Information Industry Summit
January 26, 2009, Cipriani 110 42nd Street, New York City
Lead Analyst, Bill Trippe
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