Global Content Value Chain: December 2008 Archives

We are pleased to announce the Content Globalization Practice's newest case study: Broadening Product Lifecycle Management: Club Car's Strategy for Multilingual Product Communications, sponsored by Sajan.

The case study describes how Ingersoll Rand Club Car introduced and continues to strengthen a Global Content Value Chain (GCVC) focused on product content:

The largest manufacturer of golf cars and utility vehicles in the world, Club Car is a shining example of Ingersoll Rand's commitment to deliver product innovation from all perspectives.

Operational champions from technical publications groups take note! This is truly an impressive story. Download here.

Spot on!

The title of my colleague Natasja Paulssen's presentation during the Optimizing the Global Content Value Chain: Focus on Product Content session @Gilbane Boston 08.

Based on impressive results achieved between Philips and Ordina, Paulssen is specifically referring to Support and Marketing collaboration, but as the results showed... a whole lot more.

Who would have thought? Shared consumer care content including user manuals, service manuals, service scenarios, FAQ's, tips & tricks, and instructional videos within a spectacular web site available in 52+ languages. It can be done. It will be done.