March 11, 11:00 am ET
Conversations with users of technologies and services for content globalization inevitably include a wistful remark like, "If only we could convince our executives..."
Often it's a matter of presenting a business case that's a light bulb (top line impact) or a gut punch (bottom line impact), rather than a death-march through headcount figures.
Example: buyers had pitched the need as a replacement for two homegrown "quasi-multilingual" web content management systems. In reality, the true business problem was revenue leakage from failure to engage subscribers and ensure recurring revenues through renewals and upsells to higher-value subscription programs.
If you recognize the value of enhanced multilingual capabilities but need help selling an investment to executives, join us on March 11 for a discussion with Andrew Thomas, Global Information Management Evangelist at SDL. The focus is on translation technology as a core component of global content value chains. We'll use Gilbane’s research on content globalization adoption to lay out a framework for presenting compelling arguments for investment in translation management technologies. Our goal is to help you sell the value proposition and close the deal for funding, not just convince management that translation technology is important.
In this webinar, we're trying a new format featuring a business case makeover. Using a before-and-after format, we'll share approaches to selling the value to executives who thought they didn’t care.
Registration is open. Sponsored by SDL.
