The symptoms include painful time-to-market delays. Pesky inefficiencies due to redundant translations. Content that should be reusable, but isn’t. High customer support costs due to mediocre quality of translated content. Time and money to retrofit translated content to meet compliance requirements. Maxed-out language capacity, constrained by unscalable globalization infrastructures. Multichannel customer communications that are inconsistent and out of synch. Mysterious localization and translation costs.
Gilbane's presentation at Localization World Silicon Valley provides insights into how organizations like Microsoft, Adobe, Cisco, BMW, Mercury Marine, and New York City Department of Education are overcoming language afterthought syndrome -- a pattern of treating language requirements as secondary considerations within content strategies and solutions. The talk draws on our 2009 study on Multilingual Product Content: Transforming Traditional Practices into Global Content Value Chains. The study is available as a free download from our research library.
Here's the description of the session, scheduled for the afternoon of 22 October.
Gilbane’s 2009 research on multilingual content indicates that global companies are making steady progress towards overcoming language afterthought syndrome – a pattern of treating language requirements as secondary considerations within their content strategies and solutions. This presentation delivers insight into how market-leading companies are adopting content globalization strategies, practices, and infrastructures that position language requirements as integral to end-to-end solutions rather than as ancillary post-processes. The session is designed for content and language professionals and managers who need to know how to bring capabilities like automated translation management, terminology management, multilingual multichannel publishing, and global content management into the mainstream. Takeaways include data and case studies that can be used in business cases to move language requirements out of the back room once and for all.
