Spot on!
The title of my colleague Natasja Paulssen's presentation during the Optimizing the Global Content Value Chain: Focus on Product Content session @Gilbane Boston 08.
Based on impressive results achieved between Philips and Ordina, Paulssen is specifically referring to Support and Marketing collaboration, but as the results showed... a whole lot more.
Who would have thought? Shared consumer care content including user manuals, service manuals, service scenarios, FAQ's, tips & tricks, and instructional videos within a spectacular web site available in 52+ languages. It can be done. It will be done.
