Gilbane San Francisco 2010

Video: Shaun Walker- Combining Open Source with ASP.NET 4.0

Here is the third installment in our post-conference series, staring Shaun Walker from DotNetNuke. It is one half of session T8, Open Source Tools That are Changing the Content Technologies Landscape. Enjoy!

Open Source Web Content Management Strategies


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Video: Daniel Rasmus’ Keynote From Gilbane San Francisco 2010

Here you go folks, the latest in our Post-Conference video series! Thanks for all of your patience with these, we’ll have 2 more videos after this one. (F11 to fullscreen your browser)

Have an iPad? Our Video Channel is iFriendly.

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Guest Post: A Marketer’s Takeaways from Gilbane San Francisco

Two weeks ago, I had the opportunity to attend Gilbane SF. The conference brought together some of the top content management people from the U.S. and internationally. Overall, one of the things I really enjoyed about the conference was the mix of people on each of the panels — you had analysts, developers and content creators responsible for developing content and building web sites.

I focused on my time on the Customers and Engagement Track and also went to a few sessions in the Content Technology Track. As expected, there was a lot of talk of Web 2.0 and how to implement social into your content management strategy. There were also several sessions examining return on investment (ROI) for implementation.

  • Jeremiah Owyang from the Altimeter Group kicked off the two day conference with a presentation titled “Your Corporate Website Can be Relevant Again”. His slides and video of his keynote are now available online. Jeremiah laid out an 8-step plan on how corporate websites can evolve into social websites that integrate the social experience into their web site. The best part of his presentation, which you can see on the slides is the real-world examples of sites along each step of the integration process.
  • Jeremiah was followed by Daniel Rasmus who spoke on The Future of Collaboration. My notes from his session are available. My key takeway from Daniel’s presentation was the importance of building a collaborative process within your organization. Everyday policies, such as how workplaces are designed, are all an important part of the social culture of an organization. In simple things, like meeting planning and design, everyone should have a voice. He also spoke a bit about millenials and how to create a work environment that is both supportive of millenials, but also encourages them to knowledge share about things that they know about. [Audience Engagement Frameworks Case StudiesGert-Jan Schikker from Voetbal International presented on how a leading sports magazine in Holland has incorporated social into its online presence and seen a large increase in traffic and engagement. They’ve not only added social, but they also created mobile platforms, added video and worked with their advertisers and online storefront to create custom experiences based on user data.Michael Fisher from Alterian and Steven Alessi of American Greetings Interactive gave a joint presentation about work they did around the Super Bowl. Alterian used its platform to create a campaign to show 46 different brands the value of monitoring customer sentiment. American Greetings talked about the work they have done to make the online card giving experience more interactive and allow brands to connect to consumers in a positive way. As Michael put it, the key is measurement. If you’re not measuring, there’s no way to know if you’re being successful.
  • How to Mold the Customer Experience: My favorite panel of the entire two days was moderated by Ian Truscott and had Melissa Casburn (ISITE Design) and Randy Woods (non-linear creations) speaking about creating a customer experience on your web site. The thing that made this presentation great was that Melissa and Randy had obviously worked together to build the presentation and incorporate examples from both of their work. The presentation was all about how to research your customers and build personas based on customer research and then use those personas to shape the experience on your web site. The approach to building personas is a great idea as it allows you to use aggregate data. Melissa and Randy also provided some useful information on how to get started with a limited budget and use crowdsourcing to help with the process.
  • WCM as the Digital Marketing Hub: Ian Truscott and Robert Rose gave the final panel of the two days. Being the final panel is not an enviable position as people have been sitting around for two days, but Ian and Robert brought a lot of energy and humor that kept things interesting. Ian set things up by talking about the opportunity of working with customers on your web site. They are coming to your web site because they are looking for information. You have a chance to engage with them, but it’s a brief opportunity and you need to make the most of it. Ian shared an awesome anecdote about a small town men’s suit shop business owner and how he knows how to ask the right questions to provide a custom experience for each person that walks in the door.Robert followed Ian and gave some great real-world examples about how web content management relates to online marketing. Back in the early days of web development, the process was owned by the IT / Tech departments, but your corporate website is really a marketing tool. Marketers need to have the ability to be creative and be able to try things (either A/B testing or multivariate testing) without having to go through a long and involved process. Robert gave a list of things that people could start doing immediately to help separate the marketing process from the technology process.

More detailed notes from these sessions and the others I attended can be found on my blog.

My thanks to Gilbane San Francisco and Robert Rose, who gave me one of his speaker passes to the conference. I’m already looking forward to attending Gilbane Boston later this year.

Sue Anne Reed

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Video: Jeremiah Owyang Gilbane San Francisco 2010

The first of four videos from our latest conference has been released to the public. Sit back, press F11, and enjoy the show!


Next in the Post-Conference Content Queue: A guest post from Sue Anne Reed, who just enjoyed her first conference through a separate contest held by speaker Robert Rose. She’ll wrap up an awe-inspiring series of notes, which transcribe the sessions she attended.

Stay Tuned!

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Integrating External and Internal Social Efforts to Maximize Business Performance

Today we highlight the Integrating External and Internal Social Efforts to Maximize Business Performances session at Gilbane San Francisco.
This session takes place on May 20th at 11:40am PST.

C6. Integrating External and Internal Social Efforts to Maximize Business Performance

Some organizations have deployed enterprise social software to address both external and internal use cases, but few have created linkages between the two. This session uses customer case studies to demonstrate the business value created by integrating external and internal social collaboration efforts and to highlight some of the related challenges.

Video Introduction

Moderator: Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software, Gilbane Group

Ken Efta, Co-Founder & Principal Consultant, Allysis
David Rosenberg, Vice President & Development Lead of Internet Services, Edelman
Randy Ziegler, Director of the EMC Community Network, EMC

Have questions about this session or the Customers & Engagement track? Ask Larry Hawes, the track chair and moderator.

Register today!

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Ask the Analysts about Content Technologies & Strategies

Or collaboration, enterprise social software, search, analytics, market trends, customer engagement strategies, intranet architectures, multi-channel publishing …, or a prediction one of us has previously made that was prescient or presumptuous.

To learn more about the analysts on the panel including links to their blogs and Twitter accounts click on their name below.

K2. Industry Analyst Keynote Debate: Industry Analyst Debate – What’s Real, What’s Hype, and What’s Coming - May 19th 4:00pm – 5pm, Westin Market St, San Francisco

We invite industry analysts from different firms to speak at all our events to make sure our conference attendees hear differing opinions from a wide variety of expert sources. A second, third, or fourth opinion will ensure you don’t make ill-informed decisions about critical content and information technologies or strategies. This session will be a lively, interactive debate guaranteed to be both informative and fun.


Rob Koplowitz, Principal Analyst, Forrester
Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Tony Byrne, Founder, The Real Story Group & CMS Watch
Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group

How to submit questions:

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Pick your Workshop: WCM, Social Software, Intranets, XML, Governance, CM Pros

Workshop A: Insider’s Guide to Selecting WCM, Collaboration, and Social Software

Instructor: Tony Byrne, Founder, Real Story Group, CMSWatch

Workshop B: Learn to Develop an Actionable Intranet Strategy

Instructor: Scott Liewehr, Senior Analyst, Web Content Management, Gilbane Group

Workshop C: Managing Smart Content: How to Deploy XML Technologies across Your Organization

Instructors: Dale Waldt, Senior Consultant, XML & Content Technologies, Gilbane Group Geoffrey Bock, Senior Analyst, Collaboration & Social Computing, Gilbane Group

Workshop D: A Methodology for Web Governance

Instructor: Lisa Welchman, Partner, WelchmanPierpoint

Workshop E: Proving the ROI of a CMS

Instructors: CM Pros Members

Workshop F: The State of the CM Union

Instructors: CM Pros Board Members, Lisa Welchman, Partner, WelchmanPierpoint

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Building Robust Content Assets

Today we highlight the Building Robust Content Assets session at Gilbane San Francisco.

This session takes place on May 20th at 2:00pm PST.

T10. Building Robust Content Assets
Robust content can drive many processes designed to realize savings in time and costs and enable high quality, accurate information. Building robust content requires an understanding of the business drivers for your content and the systems that are used to create and manage it. Migrating legacy content to a robust environment will entail adding detail and value to the content before it can enable these benefits. This session focuses on the challenges and goals for creating robust content.

Video Introduction to the session.

Moderator: Dale Waldt, Senior Consultant, Gilbane Group

Andrew Striemer & Chad Miller, Robert Half International
“Pain Free Content Migration at Robert Half International”
Deane Barker, Content Management Practice Director, Blend Interactive
“The Mysterious Art of the Content Inventory”
Dick Weisinger, Software Technologist, Formtek
“Building a Global View of Your Organizational Data”

Have questions about this session or the Content Technologies track? Ask Dale Waldt, the track chair and moderator.

Register today!

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SharePoint Search – Evaluating Options and Alternatives

Today we highlight the SharePoint Search – Evaluating Options and Alternatives session at Gilbane San Francisco.

This session takes place on May 20th at 8:30am PST.

T4. SharePoint Search – Evaluating Options and Alternatives

With the upcoming release of the lastest versions of SharePoint and Office, many firms are taking a new look at their search strategies in light of the changing offerings from Microsoft. In this session, leading Sharepoint experts will discuss the new look of search in SharePoint and offer their guidance about how to go about building a search strategy that makes sense in light of the goals of the business, the many search systems installed, and the future directions in the technology.

Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC

Miles Kehoe, Senior Strategist & President, New Idea Engineering
Jeff Fried, Senior Product Manager, Microsoft

Have questions about this session or the Customers & Engagement track? Ask Hadley Reynolds, the search track chair and moderator.

Register today!

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Customers & Engagement – focus on the consumer

Today we highlight the Customers & Engagement Track Keynote at Gilbane San Francisco. This session takes place on May 19th at 11:00am PST.

The Customers & Engagement track kicks off appropriately with a focus on our collective audience: the consumer. The experts on this panel have dedicated their careers to understanding the mindset of users, creating top-notch customer experiences both on and off the web, and engaging customers and prospects alike. The intent of this session is twofold: 1) to open the minds of attendees to the perspectives of the audiences they serve, and 2) to learn, through the course of dialog, the techniques and best practices of creating a world-class customer experience.

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group; President CM Pros

Donna Rossi, VP Global Customer Experience Management, Western Union
Kumar Vora, Vice President & General Manager, Enterprise, Adobe
Shannon Ryan, CEO, non~linear creations
Michael Fisher, Senior VP Sales & Marketing (Americas), Alterian

Have questions about this session or the Customers & Engagement track? Ask Scott Liewehr, the track chair and moderator: email or DM at

Register today!

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