Gilbane San Francisco 2010

Video: Shaun Walker- Combining Open Source with ASP.NET 4.0

Here is the third installment in our post-conference series, staring Shaun Walker from DotNetNuke. It is one half of session T8, Open Source Tools That are Changing the Content Technologies Landscape. Enjoy!

Open Source Web Content Management Strategies

 

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Video: Daniel Rasmus’ Keynote From Gilbane San Francisco 2010

Here you go folks, the latest in our Post-Conference video series! Thanks for all of your patience with these, we’ll have 2 more videos after this one. (F11 to fullscreen your browser)

Have an iPad? Our Video Channel is iFriendly.

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Guest Post: A Marketer’s Takeaways from Gilbane San Francisco

Two weeks ago, I had the opportunity to attend Gilbane SF. The conference brought together some of the top content management people from the U.S. and internationally. Overall, one of the things I really enjoyed about the conference was the mix of people on each of the panels — you had analysts, developers and content creators responsible for developing content and building web sites.

I focused on my time on the Customers and Engagement Track and also went to a few sessions in the Content Technology Track. As expected, there was a lot of talk of Web 2.0 and how to implement social into your content management strategy. There were also several sessions examining return on investment (ROI) for implementation.
Keynotes:

  • Jeremiah Owyang from the Altimeter Group kicked off the two day conference with a presentation titled “Your Corporate Website Can be Relevant Again”. His slides and video of his keynote are now available online. Jeremiah laid out an 8-step plan on how corporate websites can evolve into social websites that integrate the social experience into their web site. The best part of his presentation, which you can see on the slides is the real-world examples of sites along each step of the integration process.
  • Jeremiah was followed by Daniel Rasmus who spoke on The Future of Collaboration. My notes from his session are available. My key takeway from Daniel’s presentation was the importance of building a collaborative process within your organization. Everyday policies, such as how workplaces are designed, are all an important part of the social culture of an organization. In simple things, like meeting planning and design, everyone should have a voice. He also spoke a bit about millenials and how to create a work environment that is both supportive of millenials, but also encourages them to knowledge share about things that they know about. [Audience Engagement Frameworks Case StudiesGert-Jan Schikker from Voetbal International presented on how a leading sports magazine in Holland has incorporated social into its online presence and seen a large increase in traffic and engagement. They’ve not only added social, but they also created mobile platforms, added video and worked with their advertisers and online storefront to create custom experiences based on user data.Michael Fisher from Alterian and Steven Alessi of American Greetings Interactive gave a joint presentation about work they did around the Super Bowl. Alterian used its platform to create a campaign to show 46 different brands the value of monitoring customer sentiment. American Greetings talked about the work they have done to make the online card giving experience more interactive and allow brands to connect to consumers in a positive way. As Michael put it, the key is measurement. If you’re not measuring, there’s no way to know if you’re being successful.
  • How to Mold the Customer Experience: My favorite panel of the entire two days was moderated by Ian Truscott and had Melissa Casburn (ISITE Design) and Randy Woods (non-linear creations) speaking about creating a customer experience on your web site. The thing that made this presentation great was that Melissa and Randy had obviously worked together to build the presentation and incorporate examples from both of their work. The presentation was all about how to research your customers and build personas based on customer research and then use those personas to shape the experience on your web site. The approach to building personas is a great idea as it allows you to use aggregate data. Melissa and Randy also provided some useful information on how to get started with a limited budget and use crowdsourcing to help with the process.
  • WCM as the Digital Marketing Hub: Ian Truscott and Robert Rose gave the final panel of the two days. Being the final panel is not an enviable position as people have been sitting around for two days, but Ian and Robert brought a lot of energy and humor that kept things interesting. Ian set things up by talking about the opportunity of working with customers on your web site. They are coming to your web site because they are looking for information. You have a chance to engage with them, but it’s a brief opportunity and you need to make the most of it. Ian shared an awesome anecdote about a small town men’s suit shop business owner and how he knows how to ask the right questions to provide a custom experience for each person that walks in the door.Robert followed Ian and gave some great real-world examples about how web content management relates to online marketing. Back in the early days of web development, the process was owned by the IT / Tech departments, but your corporate website is really a marketing tool. Marketers need to have the ability to be creative and be able to try things (either A/B testing or multivariate testing) without having to go through a long and involved process. Robert gave a list of things that people could start doing immediately to help separate the marketing process from the technology process.

More detailed notes from these sessions and the others I attended can be found on my blog.

My thanks to Gilbane San Francisco and Robert Rose, who gave me one of his speaker passes to the conference. I’m already looking forward to attending Gilbane Boston later this year.

Sue Anne Reed
http://www.sueannereed.com

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Video: Jeremiah Owyang Gilbane San Francisco 2010

The first of four videos from our latest conference has been released to the public. Sit back, press F11, and enjoy the show!

 

Next in the Post-Conference Content Queue: A guest post from Sue Anne Reed, who just enjoyed her first conference through a separate contest held by speaker Robert Rose. She’ll wrap up an awe-inspiring series of notes, which transcribe the sessions she attended.

Stay Tuned!

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Ask the Analysts about Content Technologies & Strategies

Or collaboration, enterprise social software, search, analytics, market trends, customer engagement strategies, intranet architectures, multi-channel publishing …, or a prediction one of us has previously made that was prescient or presumptuous.

To learn more about the analysts on the panel including links to their blogs and Twitter accounts click on their name below.

K2. Industry Analyst Keynote Debate: Industry Analyst Debate – What’s Real, What’s Hype, and What’s Coming - May 19th 4:00pm – 5pm, Westin Market St, San Francisco

We invite industry analysts from different firms to speak at all our events to make sure our conference attendees hear differing opinions from a wide variety of expert sources. A second, third, or fourth opinion will ensure you don’t make ill-informed decisions about critical content and information technologies or strategies. This session will be a lively, interactive debate guaranteed to be both informative and fun.

Panelists:

Rob Koplowitz, Principal Analyst, Forrester
Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Tony Byrne, Founder, The Real Story Group & CMS Watch
Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group

How to submit questions:

http://gilbanesf.com

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Gilbane San Francisco Social Media Contest

Our contest launches on Monday, and we’ll have a few Conference Plus Packages to give away as well as some Conference Only passes.  In addition to the regular “Luck of the Draw” methods of winning, this contest will also have non-luck aspects to it. I am excited to announce that Bloggers will stand to benefit most this time around, with plenty of incentives to create content in order to win. Check out the rules ahead of time (those wishing to participate in the Blogging feature will need to register with me).  The contest is open to everyone able & willing, and could be expanded in scope depending on participation!

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Marketing, Web Content Management, and Social Software

At the industry analyst session at Gilbane Boston last December, one of the points of discussion was how well spending on web content management systems had held up during the depths of the recession compared to other parts of IT budgets. Everyone on the panel agreed, and Forrester and IDC both mentioned research showing a healthy market for WCM and expected growth (if someone remembers the numbers please comment). This was a surprise to much of the audience, but obviously not to the vendors (well, at least to those reaping the benefit).

Why has/is web content management growing? The one word answer is ‘marketing’ – not vendor marketing, although they are mostly in tune with, and encouraging, the more aggressive pro-activeness of enterprise marketers. And why are marketing executives now better at demanding, and getting,  budgets for WCM? There are a number of reasons, including the paradoxical “to save money” (system costs have come down, large system service contracts costs have not, and SaaS solutions and open source solutions are growing). Most importantly however, is that most organizations have finally figured out that ‘marketing’ means ‘multi-channel, digital, and interactive/social marketing’. This is fundamental. The companies who took advantage of the recession to invest in learning what this means, experimenting with tools, customer interactions, and system integrations, have gotten a bit of a head start, but nobody can ignore this – this is not a ‘nice to have’.

Why is the focus on ‘web content management’ and not something else? All product categories are fluid, and eventually there will be a category, buzzword/phrase TBD, for multi-channel content management that includes tools for social, mobile, tablet, channels etc. But for the foreseeable future, the corporate website(s) will be the hub, however it is accessed.

Well, all I really meant to do in this post was point to the special guide to marketing-focused sessions at Gilbane San Francisco in May, but now you know why. These sessions will also be useful for those in IT (along with our technology track) who support marketing initiatives.

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Content Globalization Track Video Preview

In this series of videos Mary details what problems will be addressed and what kinds of businesses can benefit from (3/4) of the Content Globalization Track.

C7. Breaking out of the Silo: Improving Global Content Value Chains by Collaborating Across Departments

T3. Content Metrics: Tools for Measuring ROI in Global Content Infrastructures

P1. Eliminating the Multilingual Multiplier: Addressing the Cost of Producing Formatted Content in Multiple Languages


Not featured:

E4. Reaching More Customers – Case Studies in Multilingual, Multisite WCM

The number one requirement for audience engagement is language. We can’t engage our audiences if we don’t communicate in their preferred language. Leading practitioners show how they are addressing the significant challenges associated with managing global content for multiple websites in multiple languages.

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The First Gilbane SF Video

This is the first in a series of videos that are aimed at enlightening you about all that there is to be excited for in San Francisco in May. These videos will get released on our Facebook Fan Page first, so be sure to fan us in order not to miss any!

 

 

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Content Globalization: Hot Topics at Gilbane San Francisco

We’re featuring multlingual content strategies, practices, and technologies in four sessions on the San Franciso program:

  • Reaching Global Audiences: Case Studies in Multilingual Multisite Web Content Management
  • Breaking Out of the Silo: Improving Global Content Value Chains by Collaborating Across Departments
  • Content Metrics: Tools for Measuring ROI in Global Content Infrastructures
  • Eliminating the Multilingual Multiplier: Addressing the Cost of Producing Formatted Content in Multiple Languages

These topics are among the hot spots on Gilbane’s 2010 Content Globalization Heat Map, which identifies a set of key investments that companies can make today to advance their content globalization practices and overcome language afterthought syndrome. (See this presentation for more information on these concepts.)

We’re in the process of populating the sessions with top-notch speakers. Check the Gilbane San Francisco conference site for updates. Twitter is #gilbanesf.

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