Gilbane.com Gilbane conference blog2016-01-16T22:06:18Z https://gilbane.com/feed/atom/WordPress Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 1-7-16 — 16 Mobile Theses]]> https://gilbane.com/?p=39358 2016-01-07T20:23:24Z 2016-01-07T20:23:24Z Happy New Year! We’ve been busy with December’s Gilbane Conference and the holidays, so to get caught up and keep this issue a reasonable size we have collected conference content in a separate blog post, and included a larger Short Takes section below. 16 Mobile Theses Benedict Evans summarizes his view of fundamental issues at the intersection of mobile and […]

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Happy New Year!
We’ve been busy with December’s Gilbane Conference and the holidays, so to get caught up and keep this issue a reasonable size we have collected conference content in a separate blog post, and included a larger Short Takes section below.

16 Mobile Theses

Benedict Evans summarizes his view of fundamental issues at the intersection of mobile and computing. There are links to more detailed analysis which should be read to fully understand his position.

We’re now coming up to 9 years since the launch of the iPhone kicked off the smartphone revolution, and some of the first phases are over – Apple and Google both won the platform war, mostly, Facebook made the transition, mostly, and it’s now perfectly clear that mobile is the future of technology and of the internet. But within that, there’s a huge range of different themes and issues, many of which are still pretty unsettled. Read More

and see…

Contextual Runtimes

Fred Wilson on Evans’ 16 mobile theses…

… my favorite part is titled “Post Netscape, post PageRank, looking for the next run-time.” In this part Ben describes what used to be the dominant environment and the search for what is next. At the end he states: “Really, we’re looking for a new run-time – a new way, after the web and native apps, to build services. That might be Siri or Now or messaging or maps or notifications or something else again.” … I agree with Ben but I think there won’t be one runtime in the mobile era. I think what is emerging is multiple runtimes depending on the context – “contextual runtimes.”

Fred is right, and further, some runtimes will be open and some closed. This tension between “open” and “closed” has been a constant of computing systems and standards for decades and has fed creative development of both. Context determines the leverage of “open” or “closed” and is fluid. Read More

and see…

Mobile Counter-theses

Tim Bray on Evans’ 16 theses…

I think the the­ses are about half wrong. … I’ll run through his the­ses one-by-one. But first, I think our dif­fer­ences cen­ter on two things; one that’s pre­dictable giv­en who I am, name­ly the cloud. The sec­ond is per­haps sur­pris­ing: Whether key­boards mat­ter.

After trying to come up with my own tally of who was more correct, I would go further than Tim and say that their backgrounds account for a lot of the apparent difference. At the risk of over-simplifying, Benedict is an analyst from the telecom market which now includes client computing products, and Tim is a developer with deep involvement in web, mobile and enterprise systems. In any case, you’ll want to read what both have to say. Read More

Rating the Crowd-Sourced Marketing Software Review Sites

What began as a whimsical “landscape of landscapes” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. This begged for a deeper look at the review sites to understand how they differ which, if any, could replace the work of professional reviewers (like me)…

Marketing technology consultant and analyst David Rabb helpfully checks out his crowd-sorting competition and happily finds a role for experts like himself and crowd-sourced reviews. Read More

Is Facebook Driving Less Traffic to Publishers’ Sites?

Recent data from content measurement firm SimpleReach… said Facebook referral traffic to a group of 30 publishers’ sites dropped 32% between January and October… The 30 sites analyzed were those in SimpleReach’s network deemed most reliant on Facebook for their traffic… But online analytics firm Chartbeat… aggregated information from 100 “major news and media” sites … found Facebook referral traffic remained relatively consistent between January and October.

A third firm saw a slight increase in Facebook referral traffic in the same time frame.It seems it depends who you ask. We’ll be learning more in 2016. Read More

“Why not be all the way in?” How publishers are using Facebook Instant Articles

The quote above is from the enthusiastic Washington Post, who doesn’t seem to need any help with the speed of its site these days. Read More

You can also see what some other publishers, including the New York Times and Harvard Business Review think about Instant Articles in the video of the recent Gilbane conference session on New Frontiers in Digital Content Distribution.

Why Facebook Still Worries About Android

Yes, even Facebook has platform fear. The Information’s Amir Efrati reports…

This summer, conversations between Google and Facebook sparked concern at the social media company. The issue: whether Google would eventually ask Facebook to pay for various app requests made by Facebook users on Android smartphones. … These app requests included Google Maps information viewed within the Facebook app and app-related push notifications to be delivered to the phone. Google’s servers handle such app requests before they are passed on to the network provider and end up on an Android phone. … Google doesn’t charge mobile app developers for such standard services. But on Android, Facebook is the top user of such API calls, … And handling those calls costs Google money. Read More

What is Facebook doing about it? Lots… 

Facebook’s Android Contingency Planning

Facebook has been secretly preparing contingency measures to allow its apps to operate on Android phones without going through Google’s app store, … Facebook’s goal is to be ready in case it has an intractable conflict with Google … over future rules governing how apps can function on Android. Read More

Short takes

Summary with handy links… Gartner, IDC and Forrester on the Future of Digital Transformation via What’s The Big Data?

Insight on AMP in interview with Richard Gingras… Inside Google’s plan to speed up the mobile Web via Poynter

2016 predictions for mobile marketing, by a newly discovered business-savvy developer via Mobile Dev Memo

The management tool everyone has been waiting for?… Introducing Guesstimate, a Spreadsheet for Things That Aren’t Certain via Medium

You need to read to understand why a post with such a title actually delivers. How to get rich in tech, guaranteed. via Startups and Shit 

Biting, funny, and true… How to Swallow $200 Million Accidentally via Medium

Slippery slope… 350 Words — Ad — 150 Words via Medium

Why is social media failing? Because The Consumer isn’t a Moron, at least in general. via Medium

Bet you didn’t know that Email Is the Best Way to Reach Millennials via HBR

Handy for getting started with some IoT market research… Internet of Things (IoT) Market Ecosystem Map via Medium

Hiring help… Identifying the essential skills for data scientists. Beyond the Venn diagram via oreilly.com

Digital Asset Management Round-Up, December 2015… SAP hybris / CELUM, Canto / inMotionNow, and some predictions for 2016 via Digital Clarity Group

Updating Our Search Quality Rating Guidelines includes a link to a major revision of Google’s rater guidelines. via Google Webmaster Central Blog

E-Commerce Round-Up: November 2015… Multichannel challenges at Macy’s, Nordstrom, Target, service provider ambitions at Zalando and Farfetch, and Mercadolibre growth. via Digital Clarity Group

CMS, etc. corner

WCM market share estimates… Web Content and Experience Management – Industry Maps via Real Story Group

What’s New for You This December in Open Source CMS… Liferay, Hippo, Typo3, Telerik, Enonic, dotCMS, eZ Systems, Jahia, Magnolia, Umbraco, Xoops… via CMSWire

What’s New This January in Open Source CMS… Composite C1, Enonic, Joomla, Hippo. via CMSWire

WordPress or No? WCMS – the WordPress problem as we have experienced it via diginomica

About

The Gilbane Advisor curates content for our conference community of content, computing, and digital experience professionals throughout the year. You can also subscribe via our feed.

The Gilbane Conference on Content, Technology, and Customer Experience helps marketers, IT, and business managers integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.

This post originally published on https://gilbane.com

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Conference 2015 resources]]> https://gilbane.com/?p=39319 2015-12-30T23:17:08Z 2015-12-30T16:31:58Z Whether you were able to join us for the Gilbane Conference 2015 or not, the conference presentations are available. There are also videos of the keynote presentations and a couple of interactive panels. Below is a list of the videos with direct links to individual presentations and panels. Also, below are links to some blog posts […]

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Whether you were able to join us for the Gilbane Conference 2015 or not, the conference presentations are available. There are also videos of the keynote presentations and a couple of interactive panels. Below is a list of the videos with direct links to individual presentations and panels. Also, below are links to some blog posts and speaker spotlights.

Keynote Presentations

Donna Tuths, Global Managing Director, Accenture Interactive, Accenture Digital
Global Marketers and Digital Transformation: What They are Doing and What They are Thinking
Video
Slides

Scott Brinker, Founder, chiefmartec.com & Co-founder & CTO, ion interactive
Hacking Marketing: What Marketers Can Steal from Software Developers
Video
Slides

Jon Marks, CTO and co-founder, Kaldor
Are Apps All They’re Cracked Up to Be? (Or Should We Just Embrace Mobile Web Instead?)
Video
Slides

Kevin Newman, Director of Technology, Harvard Business Publishing
Using Strategic Thinking in Technology
Video
Slides

Michele J. Givens, Publisher and General Manager, Editorial Projects in Education, Inc.
Strategies for Improving Digital Outreach & Increasing Audience Engagement
Video
Slides

New Frontiers in Digital Content Distribution

Moderator: Mark Walter, Director, Strategic Solutions, Managing Editor Inc. (MEI)
Introduction overview
Slides
Brad Kagawa, VP Technology, Content Management Systems, The New York Times
Jay Brodsky, Principal, Align Digital
Eric Hellweg, Managing Director, Digital Strategy, Harvard Business Review
Interactive Panel
Video

Aligning Technology with Strategy – Harvard Business Review

Moderator: Kevin Newman, Director of Technology, Harvard Business Publishing
Fred Lalande, Technical Production Manager, Harvard Business Publishing
Daigo Fujiwara, Web Developer, Harvard Business Publishing
Matt Wagner, Web Developer, Harvard Business Publishing
Kianosh Pourian, President/Founder, Cielo Concepts Inc.
Matt Serbian, Web Developer and Tech Lead
Interactive Panel
Video

Recurring Revenue: Why Subscription Models are the New Hot Business Model (Again)

Moderator: Kathy Greenler Sexton, CEO & Publisher, Subscription Insider
Conference session
Video
Catherine Giffi, Director, Strategic Market Analysis, Wiley
Slides
Jim Fosina, CEO & Founder, Amora Coffee & Tea Fosina Marketing Group
Slides
Dan Burkhart, CEO, Recurly
Peter Figueredo, Founding Partner, Subscription Practice Lead, & Head of Client Services, House of Kaizen
Slides

Blog posts

Destination CRM
Gilbane Conference 2015: Understand Customer Reactions, and Deliver Content Accordingly
2015 Gilbane Conference Day Two: Companies Must Personalize Content for Global Markets

CMS Wire
Discussion Point: What’s on Your 2016 Digital Radar?

Jostle
5 observations on the state of employee social networks

TechTarget SearchCRM
Creating an effective content marketing strategy

TechTarget SearchCIO
Gilbane Conference: HBR’s IT team uses Agile and wins a seat at the table

CMS Wire
Discussion Point: What’s on Your 2016 Digital Radar?

Diginomica
Digital distraction disorder – a problem for consumers, a bigger problem for marketers
WCM alternatives: build, buy, customize – what would you do?

a Technologies Blog
Review Gilbane Conference 2015

Speaker Spotlights

Gilbane Conference 2015 speaker spotlights are on the main conference site here.

Speaker spotlights for the 2014 and 2013 conferences are here.

This post originally published on https://gilbane.com

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Conference Keynote Presentations]]> https://gilbane.com/?p=39296 2015-12-09T16:25:01Z 2015-11-30T16:14:42Z Gilbane Conference Keynote

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Join us for the Gilbane Conference keynote presentations Wednesday, December 2, 8:30 am – Fairmont Copley Plaza Hotel, Boston

speaker panel_new

Moderator: Frank Gilbane, Founder, Bluebill Advisors, Gilbane Conference

Donna Tuths, Global Managing Director, Accenture Interactive, Accenture Digital
Global Marketers and Digital Transformation: What They are Doing and What They are Thinking

Scott Brinker, Founder, chiefmartec.com & Co-founder & CTO, ion interactive
Hacking Marketing: What Marketers Can Steal from Software Developers

Jon Marks, CTO and co-founder, Kaldor
Are Apps All They’re Cracked Up to Be? (Or Should We Just Embrace Mobile Web Instead?)

Kevin Newman, Director of Technology, Harvard Business Publishing
Using Strategic Thinking in Technology

Michele J. Givens, Publisher and General Manager, Editorial Projects in Education, Inc.
Strategies for Improving Digital Outreach & Increasing Audience Engagement

The complete schedule, program and other details can be found on the conference site.

This post originally published on https://gilbane.com

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Frank Gilbane https://gilbane.com <![CDATA[New Frontiers in Digital Content Distribution]]> https://gilbane.com/?p=39274 2015-12-19T18:50:41Z 2015-11-28T15:49:45Z As we said in our most recent Gilbane Advisor, “There are tectonic shifts underway among competing web, mobile, and social platforms, that will have profound effects on digital strategies.” While these shifts will impact everyone who distributes content, the major publishers have the most at stake, are paying the most attention, and are already experimenting. By […]

This post originally published on https://gilbane.com

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As we said in our most recent Gilbane Advisor, “There are tectonic shifts underway among competing web, mobile, and social platforms, that will have profound effects on digital strategies.” While these shifts will impact everyone who distributes content, the major publishers have the most at stake, are paying the most attention, and are already experimenting. By now these experiments have provided some initial data, in particular with Facebook Instant Articles, though likely not enough to base major decisions on. Since we wrote the session description below a few months ago, Google announced Accelerated Mobile Pages (AMP) project and Facebook announced Notify. Events are moving quickly.

Whether you are a publisher, brand marketer, or  independent blogger, this panel discussion is bound to be enlightening.

P1. New Frontiers in Digital Content Distribution

Publishers have been using social media as a means to extend their brands, drive traffic to web properties, and cultivate direct relationships with consumers. But the arrival of “off-site” digital media outlets—Facebook’s Instant Articles, Apple News, Snapchat, Twitter Lightning, and whatever Google might dream up next—has publishers asking: will social media platforms usurp publisher’s own brand sites or be a lucrative extension? What are the results from those who are early participants? What are the business and technology issues to consider when deciding whether to take part? How can you prepare your organization, infrastructure and content to be ready if your CEO/CMO decides to take the plunge?

A panel of media technologists will report on their experiences and share their insights as we explore the latest trend in the evolution of digital media.

Wednesday, December, 2: 1:30 p.m. – 2:30 p.m.
Moderator: Mark Walter, Director, Strategic Solutions, Managing Editor Inc. (MEI)
Panelists:
Brad Kagawa, VP Technology, Content Management Systems, The New York Times
Jay Brodsky, Principal, Align Digital
Eric Hellweg, Managing Director, Digital Strategy, Harvard Business Review

This post originally published on https://gilbane.com

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Frank Gilbane https://gilbane.com <![CDATA[Is your personalization strategy up-to-date?]]> https://gilbane.com/?p=39255 2015-11-16T18:30:32Z 2015-11-16T13:50:42Z At last year’s conference the topic of personalization was hot, but much of the attention was on how hard it is and how easily it can go terribly wrong. As @jeffcram tweeted during the analyst panel, “I think the analysts at #Gilbane just stuck a fork in Personalization. So, what’s the next shiny object?”. In cooler moments […]

This post originally published on https://gilbane.com

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At last year’s conference the topic of personalization was hot, but much of the attention was on how hard it is and how easily it can go terribly wrong. As @jeffcram tweeted during the analyst panel, “I think the analysts at #Gilbane just stuck a fork in Personalization. So, what’s the next shiny object?”. In cooler moments there was much agreement that when personalization is done right it can work well — the resource/risk/reward calculation can be difficult and will differ between applications and audiences. In any case, personalization is not going away even as, or if, tracking and data collection is moderated by the increased use of ad/content/javascript etc. blockers, so marketers need to dig in and keep up. Personalization will certainly be discussed in many conference sessions this year, but especially in those below.

C6. Personalization: The Advanced Crash Course

Digital teams are often frustrated with the difficulty of getting their personalization practice beyond adding a few targeted components in their digital ecosystem. This is partially because it seems that inroads to the more advanced aspects of the personalization practice have been closely held secrets. Many organizations have had to reinvent the wheel, for lack of access to best practices. In this panel presentation, we will address that gap directly, with three personalization experts discussing what they consider to be the most hard-won aspects of their practice. For digital teams trying to enhance their game, this session will give unusual visibility into the challenges — and successes — of running more serious personalization programs within their organizations. Attendees of this session will receive an overview of topics for the “advanced course” in personalization and to get inspiration to move personalization activities forward.

Thursday, December, 3: 11:40 a.m. – 12:40 p.m.
Moderator: John Berndt, CEO, TBG (The Berndt Group)
Speakers:
Amanda Shiga, Vice President, Digital, Nonlinear Creations
Dave Ingram, Product Manager, Acquia

T2. Brain Science for Marketing to Digital Brains

In the battle for attention and engagement marketers need all the help they can get. Personalization is where the biggest hope lies but getting it to work is problematic, mainly because of the difficulty piecing together and making sense of the various customer data sources. This can be especially off-putting with real-time programmatic ads. Understanding a customer’s state of mind and emotions in real-time can help avoid or recover from a negative experience. There is already commercial technology that provides emotional state information using facial recognition software (Affectiva, for example), and marketers are already using it in campaigns.

Our brains are also changing to better adapt to the over-stimulating digital world we live in. Will our brains learn to fight back? Send fake emotional signals to discourage ads? Brain science is progressing rapidly and for better or worse, marketers should understand what’s possible, what might be soon, and what your peers are already doing. This session will get you started, and should be fun.

Wednesday, December, 2: 2:40 p.m. – 3:50 p.m.
Moderator: Barb Mosher Zinck, Content & Product Marketer, MarTech Analyst, Publisher, BMZ Content Strategies / Digital Tech Diary
Speakers:
Kevin Lindsay, Director of Product Marketing, Adobe Target, Adobe
How Decision Science Guides Digital Marketing
Jesse Kalfel, Senior Director, Creative Services and Consulting, SAP Global Marketing, SAP
Are Customers ADD? Blame it on the Digital Brain

Workshop A. Developing a Personalization Strategy: One Size Doesn’t Fit All

In this workshop, we will discuss the thinking necessary to build a strong personalization strategy for any organization. Illuminating a range of different types of strategy and effective scenarios for different organization types, we will pull back the details to understand the commonalities, decision paths, and frameworks for organizing these strategies.

The session will also ground the discussion in some operational complexity associated with personalization strategy, including:

  • Assessing existing user behavior as a prerequisite of personalization strategy
  • Audience segmentation and CRM
  • The interaction between personalization strategy and UX planning

For attendees, the workshop will provide both an overview of this complex subject, and the chance to discuss their own challenges and align them with strategies that can work.

Tuesday, December, 1: 9:00 a.m. – 12:00 p.m.
Instructor: John Berndt, CEO, TBG (The Berndt Group)

Subscribers save $200 on conference registration – use priority code 200BB

 

This post originally published on https://gilbane.com

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