Gilbane.com Gilbane Advisor & Conferences 2017-08-18T16:38:04Z https://gilbane.com/feed/atom/ WordPress Frank Gilbane https://gilbane.com <![CDATA[The Gilbane Digital Content Conference program is live]]> https://gilbane.com/?p=41302 2017-08-08T18:54:20Z 2017-08-08T18:45:49Z See the conference program and workshops Join us in Boston to learn how marketers and IT, business, and content managers across industries integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders, including: How to architect and build digital experiences around your customer’s journey Successful examples of multichannel content architectures for B2B […]

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Gilbane Digital Content Conference 2017

See the conference program and workshops

Join us in Boston to learn how marketers and IT, business, and content managers across industries integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders, including:

  • How to architect and build digital experiences around your customer’s journey
  • Successful examples of multichannel content architectures for B2B and B2C
  • The importance of integrating content and ecommerce systems, strategy, and measurement
  • What you can do today with AI technologies to engage more deeply with customers, and extend your reach
  • How to choose martech suites, conversational apps, and content marketing software
  • Content strategies for global brands, publishers, and multilingual collaboration applications
  • What you need to know about the latest web and mobile development technologies
  • How to increase the lifetime value of your content assets

Whether you are just getting started with managing multichannel content, need to improve the consistency of the web and mobile discovery experience, or are ready to integrate with an ecommerce, collaboration, business intelligence or other marketing or enterprise system, join us to learn what your B2B and B2C peers are doing, and what industry analysts, technologists, and service providers are recommending.

We hope to see you in Boston at this year’s Gilbane Digital Content Conference!

New Event

Marketing Technology Bootcamp

Registrants to the Gilbane Digital Content Conference have the added benefit of access to all Marketing Technology Boot Camp sessions. This new event from the editors of CRM magazine drills down into specific strategies, tips, and tricks and practical advice that marketers can put into practice as soon as they return their offices. It’s everything you never learned in college!

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 7-26-17 — What AI can do, glass 2.0, content not king, execs on social]]> https://gilbane.com/?p=41248 2017-07-26T20:16:01Z 2017-07-26T20:16:01Z The business of artificial intelligence  MIT’s Erik Brynjolfsson and Andrew McAfee have written what may be the best current article for executives on what AI can, and cannot, do for organizations. Read More Google Glass 2.0 is a startling second act Well, I don’t think anyone should startled by this. “Heads up” displays have been around in some […]

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The business of artificial intelligence

AI vs Human Vision Error Rate MIT’s Erik Brynjolfsson and Andrew McAfee have written what may be the best current article for executives on what AI can, and cannot, do for organizations. Read More

Google Glass 2.0 is a startling second act

Well, I don’t think anyone should startled by this. “Heads up” displays have been around in some form since the 80s for military and industrial applications. Back then wired to custom pre-Windows mini PCs on your back or belt. Glass Enterprise Edition as a technology does have lots of potential, if sold and supported as an enterprise product – lots of examples. Read More

Advanced social technologies and the future of collaboration

When asked about their own use of communication tools in their day-to-day work, most executives report that social technologies overall are largely supplemental. Nearly three-quarters of respondents say they rely primarily on older technologies, such as email, phone calls, and texting, to communicate with others at work. … At the same time, respondents report that the integration of social technologies in day-to-day work is greater than ever before… 45 percent say social technologies are very or extremely integrated into day-to-day work at their companies, up from one-third who said so one year before. Read More

Content isn’t king

What! Heresy! you say. But wait, read on. This is Benedict Evans talking about the power dance between media and large technology platform companies. He is arguing that there is a big difference in the strategic value of consumer content between them. Content may be king for media companies but not for technology platforms, with the possible exception of Amazon. Good read. Read More

60 countries’ digital competitiveness, indexed

Doing business in the global economy is complicated, yet increasingly unavoidable even for many small to mid-sized companies. There are obvious competencies necessary around channel and partner choices, cultural and localization differences, e-commerce and operations, to name a few. But businesses also need to look at the larger context of the digital sophistication of target countries, public policy, political stability, and associated trends. This Digital Evolution Index provides perspective on the global digital landscape. Read More

Also…

Fascinating and free… 70+ Market Maps Covering Fintech, CPG, Auto Tech, Healthcare, and More via CB Insights

You need to plan for The incredible shrinking time to legacy. On Time to Suck as a metric for dev and ops via RedMonk

What does ____ use in their stack?… Why Stackshare is quietly becoming a secret weapon for developers and Silicon Valley CTOs via TechCrunch

In a move for corporate customers Google Will Stop Reading Your Emails for Gmail Ads via Bloomberg 

The Gilbane Digital Content Conference

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Conference: November 28–29
Workshops: November 30
Renaissance Boston Waterfront Hotel

 

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month. See all issues

 

 

 

 

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Frank Gilbane https://gilbane.com <![CDATA[Marketing Technology Bootcamp – Call for Speakers]]> https://gilbane.com/?p=41181 2017-06-15T17:14:55Z 2017-06-15T17:12:41Z The Marketing Technology Bootcamp is co-located with the Gilbane Digital Content Conference this year. Call for Speakers Deadline Fast Approaching The Call for Speakers deadline is fast approaching. If you would like to speak at the first annual Marketing Technology Boot Camp, co-located with the Gilbane Digital Content Conference May 28-29. Submit your proposal today. We […]

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The Marketing Technology Bootcamp is co-located with the Gilbane Digital Content Conference this year.

Marketing Technology Bootcamp at Gilbane

Call for Speakers Deadline Fast Approaching

The Call for Speakers deadline is fast approaching. If you would like to speak at the first annual Marketing Technology Boot Camp, co-located with the Gilbane Digital Content Conference May 28-29. Submit your proposal today.

We are looking for knowledgeable, insightful, and enthusiastic speakers who can talk about any or all of the following topics:

  • Analytics and Data
  • Practical Skills
  • B2B Marketing
  • Marketing Management
  • Tech Skills for Marketers

Submit your speaker proposal no later than June 23, 2017.

Submit Your Proposal

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 6-9-17 — news bundles, product managers, bad ads, kill AMP?]]> https://gilbane.com/?p=41148 2017-07-03T13:58:42Z 2017-06-10T15:10:49Z The trouble with news bundles “Tony Haile argues that the best way to put together a subscription bundle of news content is to guarantee readers an ad-free “experience” across a range of premium sites without access to all the content. That would eliminate the problem of slow-to-load pages. And it wouldn’t cannibalize single-site subscriptions.” Great […]

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The trouble with news bundlesNews Bundle

“Tony Haile argues that the best way to put together a subscription bundle of news content is to guarantee readers an ad-free “experience” across a range of premium sites without access to all the content. That would eliminate the problem of slow-to-load pages. And it wouldn’t cannibalize single-site subscriptions.” Great discussion follows.​ Read More

Product managers for the digital world

As software and data permeate enterprise functions executives need to increase their own understanding and expand the skill sets and portfolios of managers across the organization. Neither digital transformation initiatives or less ambitious departmental modernizing projects can avoid this. As we’ve seen with marketing, there are many organizational ways to acquire the necessary technology and analytics expertise without everyone becoming a programmer or statistician. Product managers are in interesting special case, and this McKinsey article analyzing how this key role is changing will be useful to all executives. Read More

Not even wrong – ways to dismiss technology

Benedict Evans has an excellent piece on evaluating technology potential. How do we predict initial success, growth, and longevity? What is a toy and what has serious legs? How can we apply falsifiability and predictive power to our analysis? This is a must read for other investors. Read More

The most hated online advertising techniques

You can probably guess what they are, and certainly have your own most-hated ad types, but Nielsen Norman Group provides data that will hopefully inform those of you in advertising how to create fewer ads that only bots can love. Read More

Kill Google AMP before it kills the web

At gilbane.com we publish in AMP in addition to standard HTML because it is easy, and our AMP pages seem to have increased page views – can’t be sure yet. I consider myself a hard core open web advocate and would not consider only publishing in AMP, but am not ready to wish for its demise. This article, though, is worth a read before you decide what to do about AMP. Read More

Also…

Yes, match the method to the job… It’s Time to Rethink Agile at Enterprise Startups via First Round Review

Snort! Something like wishful “embrace and extend”… Facebook’s Instant Articles platform to support Google AMP, Apple News via Techcrunch

Walt doesn’t seem to be disappearing, and that’s good, as is this article… Mossberg: The Disappearing Computer via The Verge

This is about a hot programming language so not for everyone… Five Things That Make Kotlin Interesting  via RedMonk

From the fun-but-serious collection… What Happens When Work Becomes a Nonstop Chat Room  via NYMag.com

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month.

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Frank Gilbane https://gilbane.com <![CDATA[Speak at Gilbane – Apply by Friday June 2]]> https://gilbane.com/?p=41117 2017-05-31T14:32:35Z 2017-05-31T14:32:35Z Join us as a speaker, but hurry! We’re building the program for our annual Boston conference in the next few weeks and want to make sure you have the opportunity to apply to be a speaker. As a speaker you’ll be addressing our influential community of content management, digital marketing, and technology experts and practitioners. Join […]

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Gilbane Digital Content Conference 2017

Join us as a speaker, but hurry!

We’re building the program for our annual Boston conference in the next few weeks and want to make sure you have the opportunity to apply to be a speaker.

As a speaker you’ll be addressing our influential community of content management, digital marketing, and technology experts and practitioners. Join us to educate, learn, and network. We are proud of our speakers and promote them as a key benefit of the conference.

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

The deadline for proposals is Friday June 2, 2017!

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