Gilbane.com Gilbane Advisor & Conferences2016-11-12T13:34:23Z https://gilbane.com/feed/atom/WordPress Mark Walter <![CDATA[Fostering Innovation in Media and Publishing]]> https://gilbane.com/?p=39880 2016-11-11T17:47:14Z 2016-11-11T17:44:27Z The election is over—it’s time to look forward. In that spirit, I wanted to invite you to participate in a forum running right after Thanksgiving at the Gilbane Digital Content Conference this year—a town hall focused on innovation. Send suggestions via Twitter using #gilbane. Driven to change It’s no secret that publishers have been grappling […]

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The election is over—it’s time to look forward. In that spirit, I wanted to invite you to participate in a forum running right after Thanksgiving at the Gilbane Digital Content Conference this year—a town hall focused on innovation. Send suggestions via Twitter using #gilbane.

Driven to change

It’s no secret that publishers have been grappling with a rapidly changing digital media landscape for two decades, but as the pace of change has accelerated and channels have proliferated, managing content has become exponentially complex.

Consider just a few of the trends:

  • The rise of social networks as channels in their own right—not just marketing outlets for promoting content on web sites
  • The inexorable trend toward content embedded into activities
  • The on-going tug-of-war between structuring content for omnichannel (just author once in XML!) and tailoring content for audience and media (because it yields better engagement!)
  • Rising demand for video and packaging of video with narrative and slide shows
  • Devaluing of long-form narrative, with news unfolding first on social media rather than in conventional stories
  • Increasing use of analytics driving editorial decisions
  • Rising legitimacy of outtakes—what was once left on the cutting room floor now becomes a value-add because of its uniqueness

Relentless change is the new normal facing those developing content and technology strategies. Scrums used to be just for software development; now they’re used for content development as well.

Fostering a culture of continuous innovation will fuel growth in digital for publishers, but how does an organization optimize for change? How are others coping? Where does your organization sit relative to your peers?

Hearing from others

The Digital Strategies for Media & Publishing track at this year’s conference brings together diverse perspectives on innovation and change.

John Eckman will demystify what it takes to efficiently publish via Facebook Instant Articles or Apple news. WBUR and Urban Airship will share their case study in podcasts delivered through digital wallets.

We’ll go behind the scenes to see how others are managing their content—how MIT Press manages diverse content in multiple system on a tight budget, and what’s behind the new MarkLogic implementation at America’s Test Kitchen

Analytics are increasingly driving editorial and product decisions. Erin Martin and Michelle Bellettiere from NPR will share their approach and discuss their plans for 2017.

Meeting and learning together

Part of what makes a conference special is the opportunity to meet face to face with others on similar journeys at other organizations, even other industries. As Subrata Mukherjee, VP of product management at The Economist, noted

Media companies have much to learn from the innovations in content marketing and digital supply chains in other industries. But when I go to a conference, I not only want to hear their stories, I want to meet with them to ask my questions.

That’s why this year we’re going to follow case studies in transformational innovation by Subrata and Jeanette Newton from Pennwell with an open town hall, where the audience can drive the conversation, and we can as a community share insights and potential approaches to tackling challenging issues.

We’ll be looking at innovation from multiple angles—

  • vision and strategy
  • people and skills
  • products and market disruption
  • tools and technology

Because, ultimately, organizations that are successful at innovating in publishing will address all of those facets.

If, like me, you share a passion for making content technology work amidst all this upheaval, make plans to join us. And you don’t need to wait to start the conversation. Share your topics and questions in advance via Twitter using #gilbane.

gilbane16-logo-teal_outline_white

Main conference: November 29 – 30 ● Workshops: December 1, 2016
Fairmont Copley Plaza, Boston

Register today!
and use code F16G for an extra discount

This post originally published on https://gilbane.com

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Clea Durrell <![CDATA[Gilbane Conference featured speakers]]> https://gilbane.com/?p=39830 2016-11-12T13:34:23Z 2016-11-10T23:03:02Z We are thrilled to have over 100 expert speakers for you to learn from and network with. Join us and your content and digital experience professional peers in Boston in three weeks. Below is a sample of who you’ll meet. Look forward to seeing you. Register today to save your seat – use code F16G for a […]

This post originally published on https://gilbane.com

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We are thrilled to have over 100 expert speakers for you to learn from and network with. Join us and your content and digital experience professional peers in Boston in three weeks. Below is a sample of who you’ll meet. Look forward to seeing you.

Register today to save your seat – use code F16G for a discount.

marissa-jarratt-cropped-sharp60Marissa Jarratt, PepsiCotania-yuki-cropped60Tania Yuki, Shareableejon-marks-for-siteJon Marks, Kaldor

subrata-mukherjeeSubrata Mukherjee, The Economist

alice-carpenterAlice Carpenter, America’s Test Kitchen

arjen-van-den-akkerArjen van den Akker, SDL

camille-wellardCamille Wellard, Intermountain Healthcare

tim-goughTim Gough, Verve Mobile

jacqueline-lagrattaJacqueline Lagratta, Campbell Soup

maureen-thormannMaureen Thormann, National Instruments

adrien-nussenbaumAdrien Nussenbaum, Mirakl

erin-martinErin Martin, NPR

 mel-tingeyMel Tingey, LDS Church

 kristen-holgersonKristen Holgerson, WBUR

 jeanette-newtonJeanette Newton, Pennwell

 nancy-andersonNancy Anderson, Dell EMC

 tim-lewisTim Lewis, Continuum

 tara-bartleyTara Bartley, Akamai Technologies

mindy-carnerMindy Carner, Optimity Advisors

niki-vecseiNiki Vecsei, Transamerica

sergio-silvaSergio Silva, Kik

 melissa-websterMelissa Webster, IDC

 bill-trippeBill Trippe, MIT Press

 scott-brinkerScott Brinker, chiefmartec.com

 mark-walterMark Walter, Content Technology Strategies

 tony-byrneTony Byrne, Real Story Group

 deanna-lauferDeanna Laufer, Forrester Research

scott-liewehrScott Liewehr, Digital Clarity Group

gerry-murrayGerry Murray, IDC

 sara-redinSara Redin, Redin Consult

Register today to save your seat! – use code F16G for a discount.

This post originally published on https://gilbane.com

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 11-4-16 – mobile / desktop evolution, enterprise software, attribution]]> https://gilbane.com/?p=39811 2016-11-04T20:15:35Z 2016-11-04T20:15:35Z In the spirit of right-tool-for-the-job, our first two articles relate to the evolution of mobile and desktop platforms. There is a lot of, mostly rational, exuberance around the speed with which smartphones are taking over the world. But that is only possible because they are not limited to content in native apps and walled gardens. According to […]

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In the spirit of right-tool-for-the-job, our first two articles relate to the evolution of mobile and desktop platforms. There is a lot of, mostly rational, exuberance around the speed with which smartphones are taking over the world. But that is only possible because they are not limited to content in native apps and walled gardens. According to StatCounter, mobile is now responsible for more web page views than desktops. Its share will continue to grow because that is where most of the content will be. This is a metric that has been under-appreciated because of too much attention on usage time — access to all content is surely more valuable than limited content chosen by someone else, even if it is more engaging.

At some point we won’t need both desktops and mobile devices, but in the meantime they each have jobs they are much better at and will be the preferred tool for. Our second article looks at this in terms input devices, the new Macs, and Apple’s strategy.

Mobile leads in page views

… this doesn’t necessarily mean … that people are using their mobile devices more than their computers, it does for certain mean people are viewing more individual webpages on mobile browsers than they are on desktop versions. Read More

mobile / desktop evolution

Wherefore art thou Macintosh?

Horace Dediu explains how the new MacBooks fit into the mobile / desktop evolution and Apple’s strategy around it.

It cannot take on the role of being the future. That belongs to the touch screen devices. It will not morph into a touch device any more than a teen’s parent will become cool by putting on skinny jeans. What it will do is become better at what it is hired to do. … The key to the Mac therefore becomes that which the iPad/iPhone isn’t: an indirect input device. The keyboard and mouse/trackpad are what define the Mac. Read More

Enterprise Software: Death and Transfiguration – What’s The Future?

Once upon a time — and it was a time that lasted some thirty years — there was no better place for VCs to invest in the broad world of tech than enterprise software. This is no longer true, and the enterprise is missing out as a result. What’s an entrepreneur or VC to do? Read More

WeChat’s Next Step Toward a SuperApp

If you haven’t heard of Google “instant apps” you should look into it even though many think that they are a ways off. One reason is that WeChat is working on something similar for their 800 million users.

WeChat’s pitch to software developers is that instead of having to build one version of their app for Android phones and another for the 20% of Chinese who use iPhones, they can just build on WeChat to serve both sets of customers. And the use case will get strengthened as more users find it natural to stay within WeChat to open the easier-to-build mini-apps. That’s an especially attractive proposition as Chinese users are loading fewer and fewer apps. Read More

Analytics CEO makes a passionate case against marketing attribution

Sergio Maldonado has a guest post on Scott Brinkler’s blog and he is looking for debaters.

It all started with a beautiful idea. Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Read More

Gilbane Digital Content Conference

Main conference: November 29 – 30 ● Workshops: December 1, 2016
Fairmont Copley Plaza, Boston

Register today!
and use code F16G for an extra discount

Also…

Soon, Google to divide index, giving mobile users better & fresher content than desktop.  Hmm… “better and fresher” but less content? via Search Engine Land

How the Web Became Unreadable Yes, and continued variability of displays will exacerbate. via Backchannel

“…an update to adjust to the ‘smartphone revolution'”… Google has quietly dropped ban on personally identifiable web tracking via ProPublica

Contrast with WeChat approach… Behind Facebook’s Messenger Missteps via The Information

Take that new Google translation tool! Microsoft researchers announce human parity in conversational speech recognition via Microsoft

 

The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.

This post originally published on https://gilbane.com

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Frank Gilbane https://gilbane.com <![CDATA[The Economist and Pennwell – Innovating through Transformation]]> https://gilbane.com/?p=39793 2016-10-31T20:12:01Z 2016-10-31T20:12:01Z Join us in Boston in November for these featured case studies and our other 32 conference sessions. Innovating through Transformation How are media companies transforming their business from one reliant on content consumption to one in which content mixes with tools and / or community for greater engagement and new revenue? This session’s case studies […]

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Gilbane Boston 2016

Join us in Boston in November for these featured case studies and our other 32 conference sessions.

Innovating through Transformation

How are media companies transforming their business from one reliant on content consumption to one in which content mixes with tools and / or community for greater engagement and new revenue? This session’s case studies from The Economist and Pennwell will delve in-depth into their innovation journeys. The changes ripple across every facet of the business; hear first-hand the challenges, solutions and results.

Wednesday, November, 30: 8:30 – 9:30 am

Register today to save your seat!
Use code F16G for an extra discount

Mark Walter | Gilbane

Moderator:
Mark Walter, Principal, Content Technology Strategies

Subrata Mukherjee | Gilbane Conference

Subrata Mukherjee, Vice President, Product Management, Global Head of Business Systems, The Economist

Transformation by Continuous Innovation

jeanette-newton

Jeanette Newton, PW3 Platform Development Manager, Pennwell

Digital Transformation at PennWell: Creating Vertical Destination Hubs

Dan Murphy | Gilbane Conference

Dan Murphy, Lead Solutions Architect, Digital Strategy, Velir

Digital Transformation at PennWell: Creating Vertical Destination Hubs

Gilbane Digital Content Conference
Fairmont Copley Place Hotel, Boston, November 29 – 30, 2016

This post originally published on https://gilbane.com

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Frank Gilbane https://gilbane.com <![CDATA[Blockchain to Bots: a Look at Use Cases]]> https://gilbane.com/?p=39778 2016-10-26T15:59:25Z 2016-10-26T15:59:25Z Join us in Boston in November for this featured session and our other 32 conference sessions. Blockchain to Bots: a Look at Use Cases New technologies need use cases. First in theory to attract commercial investment, and second in practice to prove their worth. This session includes discussions on the potential of Blockchain for digital […]

This post originally published on https://gilbane.com

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Gilbane Boston 2016

Join us in Boston in November for this featured session and our other 32 conference sessions.

Blockchain to Bots:
a Look at Use Cases

New technologies need use cases. First in theory to attract commercial investment, and second in practice to prove their worth. This session includes discussions on the potential of Blockchain for digital asset management, and the use of bots in an intranet application.

Wednesday, November, 30: 11:40 – 12:40 pm

Register today to save your seat
Use code F16G for an extra discount

Nicole Dvorak | Gilbane conference

Moderator:
Nicole Dvorak, MBA Candidate, Class of 2018, MIT Sloan School of Management

Rod Collins | Gilbane Conference

Rod Collins, Director of Innovation, Optimity Advisors

Transforming Digital Assets into Digital Agents: New Media Strategies for Hyper-Connected Markets

Mindy Carner | Gilbane Conference

Mindy Carner, Manager, Information Management, Optimity Advisors

Transforming Digital Assets into Digital Agents: New Media Strategies for Hyper-Connected Markets

Henry Amm | Gilbane Conference

Henry Amm, Digital Strategy Consultant, adenin Technologies

Making Intranets Smart: How AI and Bots Allowed Us to Create a Smart Assistant for the Digital Workplace

Gilbane Digital Content Conference
Fairmont Copley Place Hotel, Boston, November 29 – 30, 2016

This post originally published on https://gilbane.com

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