Gilbane.com Gilbane Advisor & Conferences 2017-05-25T21:33:12Z https://gilbane.com/feed/atom/ WordPress Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 5-19-17 — e-commerce, meta-platform, summarization and ML, design]]> https://gilbane.com/?p=41018 2017-05-20T14:31:26Z 2017-05-19T14:59:24Z E-commerce: What China reveals about the future of shopping China’s e-commerce market is the world’s largest and fastest growing. It is also more mobile and more integrated with relevant platforms than those in the West, allowing for smoother customer experiences. This goes beyond WeChat e-commerce capability, the envy of western messaging platforms. There are reasons […]

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E-commerce: What China reveals about the future of shopping

China’s e-commerce market is the world’s largest and fastest growing. It is also more mobile and more integrated with relevant platforms than those in the West, allowing for smoother customer experiences. This goes beyond WeChat e-commerce capability, the envy of western messaging platforms.

China's Digital Ecosystem - source BCG

There are reasons eastern and western e-commerce may continue to evolve in differently. But there is a lot to learn from China’s experience. BCG and Alibaba dig in. Read More

Digital assistants drive new meta-platform battle

Bob O’Donnell riffs on the intersection of digital assistants, the voice interface, and platform value. This weeks’ keynotes at Google I/O, and last week’s at Microsoft Build both provide useful context to several of O’Donnell’s points.

… digital assistants … have the potential to completely devalue the underlying platforms on which they run. To put it succinctly, if I can use, say, Alexa across an iPhone, a Windows PC, my smart home components and a future connected car, where does the unique value of iOS or Windows 10 go? Out the door… Read More

Improving summarization with machine learning

That this would happen should be expected, especially after the dramatic improvement to machine translation due to ML. MIT Technology Review’s Will Knight reports on developments at Salesforce following their acquisition of MetaMind, which is what we point you to below. But you might also be interested in the more technical description of how the algorithm works — at least scroll down past the technical paragraphs to see useful sample results. Read More

Mobile First, Desktop Worst

Designing for an optimal user experience is extremely difficult even with a single screen because of the variety of media, layout, and use cases. Multiply the number of screens by n, and it seems like an impossible task. On top of this fiendish complexity, there are compromises to be made between developer objectives and brand directives. No wonder design is often dumbed down to be simply useable across devices rather than optimal. This may not be a solvable problem, though better tools, perhaps informed by machine learning, will certainly help. In the meantime, it pays not to expect too much from simple approaches. Read More

Gilbane Digital Content Conference
Call for Speakers Open

Content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Proposal deadline is June 2, 2017

Conference: November 28–29
Workshops: November 30
Renaissance Boston Waterfront Hotel

Also…

Know what you’re getting… A marketer’s guide to the tricks and hacks of influencers via Digiday

Have Web Standards on Mobile Caught Up to Phonegap in 2017? A look at some specific recommendations via Telerik developer network

ICYMI, Scott Brinker’s latest… Marketing Technology Landscape Supergraphic (2017): Martech 5000 via chiefmartec.com

Not-science-fiction – thinking a bit ahead… Open Water – The Internet of Visible Thought via Edge.org

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month.

This post originally published on https://gilbane.com

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 5-3-17 — SaaS era, Watson vs Einstein, e-commerce AI, FB monopoly]]> https://gilbane.com/?p=40747 2017-05-03T19:52:27Z 2017-05-03T19:50:54Z Why the SaaS era of journalism will be our most exciting yet During the first quarter century of the commercial internet, digital journalism has already gone through three eras: the portal years, the search years, and the social years. Each era advanced storytelling and presented new revenue streams, but I would argue that digital journalism […]

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Why the SaaS era of journalism will be our most exciting yet

During the first quarter century of the commercial internet, digital journalism has already gone through three eras: the portal years, the search years, and the social years. Each era advanced storytelling and presented new revenue streams, but I would argue that digital journalism is now entering its most exciting period yet. Think of this as the stories as a service era, where journalism will be paid for by readers, for readers… Digital journalism has been commoditized, creating new market opportunities at the bottom of a new disruption curve that is not yet “good enough”. (italics added). Read More

The SaaS era - Stories as a Service

Parsing the IBM Watson and Salesforce Einstein deal

But aren’t Watson and Einstein competing? In short, the deal is about more data; it’s a complementary marriage of Watson’s broad unstructured data capability and Salesforce’s structured data focus on their application and customer experience. Well, that’s what caught my interest anyway. But there is more to it and James Governor sorts it out… Read More

How Germany’s Otto uses artificial intelligence

Otto is the largest e-commerce merchant in Germany after Amazon. Their use of AI goes beyond pure marketing to reduce shipping, returns, and inventory costs, and improves customer experience. An instructive example of what is already being done with machine learning, and without human hands on, their system…

analyses around 3bn past transactions and 200 variables (such as past sales, searches on Otto’s site and weather information) to predict what customers will buy a week before they order… has proved so reliable—it predicts with 90% accuracy what will be sold within 30 days—that Otto allows it automatically to purchase around 200,000 items a month from third-party brands with no human intervention. Read More

How our publisher tracked down his online troll and changed our comments for the better

MIT Technology Review is determined to keep the value of comments alive. Jason Pontin reports on his efforts and current strategy in this thoughtful and thorough piece. Read More

Facebook and the cost of monopoly

Facebook may have a monopoly in social networking, and while that may be a problem for Snap or any other would be networks, Facebook would surely argue that … society as a whole shouldn’t be too bothered… The problem is that Facebook isn’t simply a social network: the service is a three-sided market — users, content providers, and advertisers — and while the basis of Facebook’s dominance is in the network effects that come from connecting all of those users, said dominance has seeped to those other sides… Facebook passed Google as the top traffic driver back in 2015, and as of last fall drove over 40% of traffic for the average site, even after an algorithm change that reduced publisher reach… So is that a monopoly when it comes to the content provider market? I would argue yes, thanks to the monopoly framework above. Read More

Also…

The history of Instant Articles’ path to Instant Recall, via The Verge

For fun and profit… Alexa learns to talk like a human with whispers, pauses & emotion via TechCrunch

Nobody is going to own podcasting. Well, at least there’s that. via Doc Searls

New technologies’ second order effects… Ten Year Futures via Benedict Evans

Staggering numbers natch… How Google builds web frameworks via freeCodeCamp

Gilbane Advisor logo

Conference: November 28–29
Workshops: November 30
Renaissance Boston Waterfront Hotel

Gilbane Digital Content Conference

The Call for Speakers is Open!

Deadline is June 2, 2017

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month.

This post originally published on https://gilbane.com

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Digital Content Conference 2017 – Call for Speakers]]> https://gilbane.com/?p=39412 2017-04-26T22:40:04Z 2017-04-26T22:40:04Z Content management, marketing, and digital experience How to submit a speaking proposal Review the conference and track descriptions below. Read the Speaker Guidelines. If you have questions not answered in the guidelines email us at speaking@gilbane.com. Don’t worry too much about which track you suggest for your proposal, unless it is for a post-conference workshop. And… Submit your speaking […]

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Content management, marketing, and digital experience

How to submit a speaking proposal

  1. Review the conference and track descriptions below.
  2. Read the Speaker Guidelines. If you have questions not answered in the guidelines email us at speaking@gilbane.com. Don’t worry too much about which track you suggest for your proposal, unless it is for a post-conference workshop.
  3. And…

Submit your speaking proposal

The deadline for proposals is June 2, 2017

Conference Description

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace. We help marketers, IT, business, and content managers integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.

Track Descriptions

The conference tracks are organized primarily by role/function as described below. We encourage proposals on all relevant topics.

Track C: Content, Marketing, and Customer Experience

Focused on… how to overcome challenges and implement successful strategies and practices to reach, engage, and retain customers with superior content and digital experiences.

Designed for… marketers, marketing technologists, social marketers, content strategists, web content managers, content marketers, content creators and designers, business and technology strategists focused on customer experience and digital marketing.

Track E: Content, Collaboration, and Digital Workplace Experience

Focused on… tools and practices for building agile, information rich, collaborative, and distributed digital workplaces to meet the demands of modern organizations and the changing workforce.

Designed for… content, information, technical, and business managers focused on collaboration, knowledge sharing, intranets, enterprise search, social, and internal, field, and backend content applications.

Track T: Technologies for Content, Marketing, and Digital Experience

Focused on… what you need to know about evolving, and potentially disrupting, content and digital experience technologies for marketing and the workplace.

Designed for… technology strategists and executives focused on near-term and future software for creating, managing, and delivering compelling digital experiences across platforms, channels, and form factors.

Track P: Re-imagining Digital Strategies for Publishing and Media

Focused on… the business and technical challenges facing information, publishing, and media organizations creating, managing, and delivering content across the growing number of competing platforms and channels.

Designed for… publishing and information product managers, marketers, technologists, strategists, and executives focused on digital transformation, new channels and business models, and managing digital assets.

Post-conference Workshops

These are intensive three hour sessions.

Submit your speaking proposal

Remember! The deadline for proposals is June 2, 2017

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 4-18-17 — chatbots, nextgen IT, AR, marketing data, CX and distribution]]> https://gilbane.com/?p=40527 2017-04-18T13:49:28Z 2017-04-18T11:55:15Z What to do about the chatbot crisis It’s never been clear that messaging apps had a future as platforms. It is also a stretch to think of voice as a platform, at least in any general purpose sense. In either case it seems like a misuse of ‘platform’. Messaging and chat systems will continue to […]

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What to do about the chatbot crisis

It’s never been clear that messaging apps had a future as platforms. It is also a stretch to think of voice as a platform, at least in any general purpose sense. In either case it seems like a misuse of ‘platform’. Messaging and chat systems will continue to proliferate because they are relatively simple communication tools with simple interfaces, and because there will always be heavy competition for control of the final short distance to eyes and ears. Even with only 3-4 major platforms, countless use cases, devices, and integrations guarantee severe user experience challenges. (Cartoon by XKCD)

And that’s before adding chatbots to the mix. As amazing as the progress of machine learning is, no none knows when, or perhaps if, a general purpose AI will be available, and the better a general purpose AI gets the more unpredictable and less understandable it will be. John Brandon takes you through his enlightening experience using multiple chatbots daily. Read More

The second coming of IT

It is easy to forget that the center of gravity for commercial computing and software innovation used to be in, mostly large, businesses focused on solving purely business information technology problems. Consumer applications only trickled out slowly after personal computers had been around for awhile. This was mostly due to cost, and capability, not necessarily lack of imagination. Sam Lessin makes the case that for many of the same reasons, businesses will again be the first to benefit at scale from machine learning and AI. Read More

The first decade of augmented reality

This article by Benedict Evans has something in common with the two articles recommended above — that while there are amazing technologies promising profound business and consumer benefits, we are still in the early stages learning what they can do and how to build products and use them. Evans is one of best at asking original questions, 38 in this this post. A sample…

It does seem to me, though, that the more you think about AR as placing objects and data into the world around you, the more that this becomes an AI question as much as a physical interface question. What should I see as I walk up to you in particular? LinkedIn or Tinder? When should I see that new message – should it be shown to me now or later? Do I stand outside a restaurant and say ‘Hey Foursquare, is this any good?’ or does the device’s OS do that automatically? How is this brokered – by the OS, the services that you’ve added or by a single ‘Google Brain’ in the cloud? Read More

Why distribution still matters in the internet age

Abhishek Madhavan cautions about taking the “distribution is free in the digital age” mantra too literally, or out of context. Distribution of physical products is not free, and last mile physical distribution is a critical, sometimes the most important, component of customer experience. Building a digital business that does not include a way to control the cost and physical distribution experience is risky business. Read More

5 data assumptions that marketers should avoid

Brand managers, striving to maximize spend and performance, have an opportunity to embrace advanced marketing analytics and positively impact collaboration, real-time decision-making, and revenue. This starts by removing the perceived barriers to entry for working with data. Read More

Also…

Very cool machine learning aid for those of us drawing-challenged… Fast Drawing for Everyone via Google

A more thoughtful take on the issue than most… We Need More Alternatives to Facebook via Technology Review

It’s complicated. Danny Sullivan digs in… A deep look at Google’s biggest-ever search quality crisis via Search Engine Land

You Don’t Get AMP, it’s more than one thing. via 153.io

A unique and useful resource… Global 5000 Database Update — Q1 2017 via theglobal5000.com

Gilbane Advisor logo

Gilbane Digital Content Conference

Mark your calendar! Call for papers coming soon.

Conference: November 28–29, 2017
Workshops: November 30
Renaissance Boston Waterfront Hotel, Boston, MA

 

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. See previous issuesSubscribe to email or feed. Contact.

This post originally published on https://gilbane.com

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 3-28-17 – customer experience, millenials, ad agencies, software complexity]]> https://gilbane.com/?p=40388 2017-03-28T13:04:01Z 2017-03-27T21:03:40Z Next-generation customer experience How do you link customer experience operationally and improve CX beyond individual touchpoints to succeed throughout the customer journey? Read More   Three millennial tech myths busted Ben Bajarin shares findings from a recent study of mostly 18-24 year olds. Many of you are likely to be surprised by at least one of the “busted […]

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Next-generation customer experience

How do you link customer experience operationally and improve CX beyond individual touchpoints to succeed throughout the customer journey? Read More

McKinsey-Customer-Journey-Experience

 

Three millennial tech myths busted

Ben Bajarin shares findings from a recent study of mostly 18-24 year olds. Many of you are likely to be surprised by at least one of the “busted myths”, that: “Millenials are Done with Facebook”, “The PC is Dead to Millenials”, and “Face to Face Meetings are not Desirable”. Read More

Complexity and strategy

and cost and return in building software products. This is both fascinating as an inside look at Microsoft Office development and competitive strategy, and important for software development and product managers new to large complex products.

I struggled with how to think about complexity through much of my career, especially during the ten years I spent leading Office development. Modeling complexity impacted how we planned major releases, our technical strategy as we moved to new platforms, how we thought about the impact of new technologies, how we competed with Google Apps, how we thought about open source and throughout “frank and open” discussions with Bill Gates on our long term technical strategy for building the Office applications. Read More

Ad agencies and accountability

…if Google and Facebook have all of the responsibility, then shouldn’t they also be getting all of the money? What exactly is WPP’s 15% being used for? … If ad agencies want to be relevant in digital advertising, then they need to generate value independent of managing creative and ad placement: policing their clients’ ads would be an excellent place to start. Read More

How AI can solve 3 pain points in marketing

Lots of hype around AI technologies solving everything (before taking over that is). Time to focus on use cases. Three in marketing are: “lack of reliable, centralized data”, “talent bottleneck”, (or cognitive overload), and the “inability to calculate ROI”.  Read More

Also…

Think of all the helpful apps for aging boomers… DeepMind Finds Way to Overcome AI’s Forgetfulness Problem via Bloomberg

Handy, one each for B2B and B2C… The Startup Idea Matrix via Medium 

Yes, JavaScript is still #1 but where do all the others stand?… The RedMonk Programming Language Rankings: January 2017 via RedMonk

Ever hopeful… Publishers see long-term potential, short-term hurdles in messaging platforms via Digiday

You’d think they would have tested first… WhatsApp brings back text Status it replaced with Stories via Techcrunch

Gilbane Advisor logo

Gilbane Digital Content Conference

Mark your calendar! Call for papers coming soon.

Conference: November 28–29, 2017
Workshops: November 30
Renaissance Boston Waterfront Hotel, Boston, MA

 

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. See previous issuesSubscribe to email or feedContact.

This post originally published on https://gilbane.com

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