Gilbane.com Gilbane Advisor & Conferences 2017-04-26T22:40:04Z https://gilbane.com/feed/atom/ WordPress Frank Gilbane https://gilbane.com <![CDATA[Gilbane Digital Content Conference 2017 – Call for Speakers]]> https://gilbane.com/?p=39412 2017-04-26T22:40:04Z 2017-04-26T22:40:04Z Content management, marketing, and digital experience How to submit a speaking proposal Review the conference and track descriptions below. Read the Speaker Guidelines. If you have questions not answered in the guidelines email us at speaking@gilbane.com. Don’t worry too much about which track you suggest for your proposal, unless it is for a post-conference workshop. And… Submit your speaking […]

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Content management, marketing, and digital experience

How to submit a speaking proposal

  1. Review the conference and track descriptions below.
  2. Read the Speaker Guidelines. If you have questions not answered in the guidelines email us at speaking@gilbane.com. Don’t worry too much about which track you suggest for your proposal, unless it is for a post-conference workshop.
  3. And…

Submit your speaking proposal

The deadline for proposals is June 2, 2017

Conference Description

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace. We help marketers, IT, business, and content managers integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.

Track Descriptions

The conference tracks are organized primarily by role/function as described below. We encourage proposals on all relevant topics.

Track C: Content, Marketing, and Customer Experience

Focused on… how to overcome challenges and implement successful strategies and practices to reach, engage, and retain customers with superior content and digital experiences.

Designed for… marketers, marketing technologists, social marketers, content strategists, web content managers, content marketers, content creators and designers, business and technology strategists focused on customer experience and digital marketing.

Track E: Content, Collaboration, and Digital Workplace Experience

Focused on… tools and practices for building agile, information rich, collaborative, and distributed digital workplaces to meet the demands of modern organizations and the changing workforce.

Designed for… content, information, technical, and business managers focused on collaboration, knowledge sharing, intranets, enterprise search, social, and internal, field, and backend content applications.

Track T: Technologies for Content, Marketing, and Digital Experience

Focused on… what you need to know about evolving, and potentially disrupting, content and digital experience technologies for marketing and the workplace.

Designed for… technology strategists and executives focused on near-term and future software for creating, managing, and delivering compelling digital experiences across platforms, channels, and form factors.

Track P: Re-imagining Digital Strategies for Publishing and Media

Focused on… the business and technical challenges facing information, publishing, and media organizations creating, managing, and delivering content across the growing number of competing platforms and channels.

Designed for… publishing and information product managers, marketers, technologists, strategists, and executives focused on digital transformation, new channels and business models, and managing digital assets.

Post-conference Workshops

These are intensive three hour sessions.

Submit your speaking proposal

Remember! The deadline for proposals is June 2, 2017

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 4-18-17 — chatbots, nextgen IT, AR, marketing data, CX and distribution]]> https://gilbane.com/?p=40527 2017-04-18T13:49:28Z 2017-04-18T11:55:15Z What to do about the chatbot crisis It’s never been clear that messaging apps had a future as platforms. It is also a stretch to think of voice as a platform, at least in any general purpose sense. In either case it seems like a misuse of ‘platform’. Messaging and chat systems will continue to […]

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What to do about the chatbot crisis

It’s never been clear that messaging apps had a future as platforms. It is also a stretch to think of voice as a platform, at least in any general purpose sense. In either case it seems like a misuse of ‘platform’. Messaging and chat systems will continue to proliferate because they are relatively simple communication tools with simple interfaces, and because there will always be heavy competition for control of the final short distance to eyes and ears. Even with only 3-4 major platforms, countless use cases, devices, and integrations guarantee severe user experience challenges. (Cartoon by XKCD)

And that’s before adding chatbots to the mix. As amazing as the progress of machine learning is, no none knows when, or perhaps if, a general purpose AI will be available, and the better a general purpose AI gets the more unpredictable and less understandable it will be. John Brandon takes you through his enlightening experience using multiple chatbots daily. Read More

The second coming of IT

It is easy to forget that the center of gravity for commercial computing and software innovation used to be in, mostly large, businesses focused on solving purely business information technology problems. Consumer applications only trickled out slowly after personal computers had been around for awhile. This was mostly due to cost, and capability, not necessarily lack of imagination. Sam Lessin makes the case that for many of the same reasons, businesses will again be the first to benefit at scale from machine learning and AI. Read More

The first decade of augmented reality

This article by Benedict Evans has something in common with the two articles recommended above — that while there are amazing technologies promising profound business and consumer benefits, we are still in the early stages learning what they can do and how to build products and use them. Evans is one of best at asking original questions, 38 in this this post. A sample…

It does seem to me, though, that the more you think about AR as placing objects and data into the world around you, the more that this becomes an AI question as much as a physical interface question. What should I see as I walk up to you in particular? LinkedIn or Tinder? When should I see that new message – should it be shown to me now or later? Do I stand outside a restaurant and say ‘Hey Foursquare, is this any good?’ or does the device’s OS do that automatically? How is this brokered – by the OS, the services that you’ve added or by a single ‘Google Brain’ in the cloud? Read More

Why distribution still matters in the internet age

Abhishek Madhavan cautions about taking the “distribution is free in the digital age” mantra too literally, or out of context. Distribution of physical products is not free, and last mile physical distribution is a critical, sometimes the most important, component of customer experience. Building a digital business that does not include a way to control the cost and physical distribution experience is risky business. Read More

5 data assumptions that marketers should avoid

Brand managers, striving to maximize spend and performance, have an opportunity to embrace advanced marketing analytics and positively impact collaboration, real-time decision-making, and revenue. This starts by removing the perceived barriers to entry for working with data. Read More

Also…

Very cool machine learning aid for those of us drawing-challenged… Fast Drawing for Everyone via Google

A more thoughtful take on the issue than most… We Need More Alternatives to Facebook via Technology Review

It’s complicated. Danny Sullivan digs in… A deep look at Google’s biggest-ever search quality crisis via Search Engine Land

You Don’t Get AMP, it’s more than one thing. via 153.io

A unique and useful resource… Global 5000 Database Update — Q1 2017 via theglobal5000.com

Gilbane Advisor logo

Gilbane Digital Content Conference

Mark your calendar! Call for papers coming soon.

Conference: November 28–29, 2017
Workshops: November 30
Renaissance Boston Waterfront Hotel, Boston, MA

 

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. See previous issuesSubscribe to email or feed. Contact.

This post originally published on https://gilbane.com

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 3-28-17 – customer experience, millenials, ad agencies, software complexity]]> https://gilbane.com/?p=40388 2017-03-28T13:04:01Z 2017-03-27T21:03:40Z Next-generation customer experience How do you link customer experience operationally and improve CX beyond individual touchpoints to succeed throughout the customer journey? Read More   Three millennial tech myths busted Ben Bajarin shares findings from a recent study of mostly 18-24 year olds. Many of you are likely to be surprised by at least one of the “busted […]

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Next-generation customer experience

How do you link customer experience operationally and improve CX beyond individual touchpoints to succeed throughout the customer journey? Read More

McKinsey-Customer-Journey-Experience

 

Three millennial tech myths busted

Ben Bajarin shares findings from a recent study of mostly 18-24 year olds. Many of you are likely to be surprised by at least one of the “busted myths”, that: “Millenials are Done with Facebook”, “The PC is Dead to Millenials”, and “Face to Face Meetings are not Desirable”. Read More

Complexity and strategy

and cost and return in building software products. This is both fascinating as an inside look at Microsoft Office development and competitive strategy, and important for software development and product managers new to large complex products.

I struggled with how to think about complexity through much of my career, especially during the ten years I spent leading Office development. Modeling complexity impacted how we planned major releases, our technical strategy as we moved to new platforms, how we thought about the impact of new technologies, how we competed with Google Apps, how we thought about open source and throughout “frank and open” discussions with Bill Gates on our long term technical strategy for building the Office applications. Read More

Ad agencies and accountability

…if Google and Facebook have all of the responsibility, then shouldn’t they also be getting all of the money? What exactly is WPP’s 15% being used for? … If ad agencies want to be relevant in digital advertising, then they need to generate value independent of managing creative and ad placement: policing their clients’ ads would be an excellent place to start. Read More

How AI can solve 3 pain points in marketing

Lots of hype around AI technologies solving everything (before taking over that is). Time to focus on use cases. Three in marketing are: “lack of reliable, centralized data”, “talent bottleneck”, (or cognitive overload), and the “inability to calculate ROI”.  Read More

Also…

Think of all the helpful apps for aging boomers… DeepMind Finds Way to Overcome AI’s Forgetfulness Problem via Bloomberg

Handy, one each for B2B and B2C… The Startup Idea Matrix via Medium 

Yes, JavaScript is still #1 but where do all the others stand?… The RedMonk Programming Language Rankings: January 2017 via RedMonk

Ever hopeful… Publishers see long-term potential, short-term hurdles in messaging platforms via Digiday

You’d think they would have tested first… WhatsApp brings back text Status it replaced with Stories via Techcrunch

Gilbane Advisor logo

Gilbane Digital Content Conference

Mark your calendar! Call for papers coming soon.

Conference: November 28–29, 2017
Workshops: November 30
Renaissance Boston Waterfront Hotel, Boston, MA

 

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. See previous issuesSubscribe to email or feedContact.

This post originally published on https://gilbane.com

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 3-14-17 — voice, wearable machine learning, chinese CX, blockchain]]> https://gilbane.com/?p=40335 2017-03-27T21:22:12Z 2017-03-14T19:42:33Z CX and the age of the appacus This Economist article about fintech in China is important not just for economists or financial technologists, but for customer experience professionals. China is “far and away the biggest market for digital payments, accounting for nearly half of the global total”. Beyond digital payments, there is Chinese fintech support […]

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CX and the age of the appacus

This Economist article about fintech in China is important not just for economists or financial technologists, but for customer experience professionals. China is “far and away the biggest market for digital payments, accounting for nearly half of the global total”. Beyond digital payments, there is Chinese fintech support throughout the ecommerce ecosystem, for investing, consumer lending, and small business last mile distributors, reducing friction and increasing market channel and consumer reach. The arguably superior CX of the ecommerce ecosystem already at scale in China makes lots of western ecommerce experiences look creaky at best.

Many of you are familiar with attempts by Facebook Messenger and other messaging apps to become platforms in the way that WeChat has in China. But success will require going beyond a simple transaction bot to a more complete integration with the full ecosystem. Western ecommerce ecosystems have a different set of challenges, but China is experimenting and learning a lot quickly. Studying the massive scale and rapidly evolving Chinese experience will no doubt provide valuable insight. Read More

economist china and clickaholics

Voice and the uncanny valley of AI

As part of our recurring ‘right tool for the job’ theme, we point you to Benedict Evan’s analysis of the notion of voice as the next platform.

This tends to point to the conclusion that for most companies, for voice to work really well you need a narrow and predictable domain. You need to know what the user might ask and the user needs to know what they can ask… You have to pick a field where it doesn’t matter that you can’t scale. Read More

The blockchain will do to banks and law firms what the internet did to media

Banks and law firms may face the most existential disintermediation threat, but all corporate strategists need to think about the potential impact of blockchain technology. MIT’s Joi Ito, Neha Narula, and Robleh Ali enlighten. Read More

The potential for blockchain to transform electronic health records

Lot’s of potential here. Beth Israel Deaconess Medical Center and MIT Media Lab describe their pilot program. Read More

On-Device machine intelligence

“What if you want machine intelligence to run on your personal phone or smartwatch, or on IoT devices, regardless of whether they are connected to the cloud?” You can… Read More

machine learning on your watch
Gilbane Advisor logo

Gilbane Digital Content Conference

Mark your calendar! Call for papers coming soon.

Conference: November 28–29, 2017
Workshops: November 30
Renaissance Boston Waterfront Hotel, Boston, MA

Also…

A little fun… Metaphysics of the Marketing Hub via Gartner

Helpful how to… Comparison Tables for Products, Services, and Featuresvia Nielsen Norman Group

Want to understand estimates from your developers?… The Software Engineer’s Essential Time Estimation Guide via Hackernoon

It’s not easy… As Messenger’s bots lose steam, Facebook pushes menus over chat via Techcrunch

The case for digital reinvention The effect on revenue and profit and why. via Mckinsey

Solves multiple problems for them… Forbes rebuilt its new mobile website as a Progressive Web App via Nieman Lab

Last but not least… I invented the web. Here are three things we need to change to save it via The Guardian

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. See previous issuesSubscribe to email or feed. Contact.

This post originally published on https://gilbane.com

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 2-28-17 — digital twin, IoT, wearables, product-market fit, CX]]> https://gilbane.com/?p=40155 2017-03-13T22:05:30Z 2017-02-28T19:58:24Z IBM Watson IoT and the digital twin. Industry 4.0. James Governor pulls together some thoughts and interesting examples of the digital twin model. His post was inspired by an IBM event with large industry customers, but as he suggests, the model has broader relevance. I would say the proliferation of IoT and integration with back-end […]

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IBM Watson IoT and the digital twin. Industry 4.0.

James Governor pulls together some thoughts and interesting examples of the digital twin model. His post was inspired by an IBM event with large industry customers, but as he suggests, the model has broader relevance. I would say the proliferation of IoT and integration with back-end and front-end applications means the digital twin model may be useful for understanding the digital transformation potential of any physical product — well, at least as a thought experiment.

… “digital twin” – a digital model of the product and service from design to production, service and support. GE has been touting the concept for some time, and it’s a compelling idea. For companies trying to understand the implications of digital transformations, with a heritage of systems modeling, digital twin makes a great deal of sense, and it looks likely to be a key buying concept across a few industries. Read More

Not unrelated…

Rethinking wearable computing

Bob O’Donnell points out that wearables have lost momentum: “I don’t see a big future for the individual products that we currently count as wearables, but I think the idea of several linked components that work together as a wearable computing system could have legs”. I think watches have the potential to succeed on their own as a successful product, and are the best candidate to compete with smartphones as the computing hub we always have with us. As he says, tying all potential wearables together is a ways out, and initially will certainly be limited by proprietary interests. Read More

12 things about product-market fit

There are lots of opinions about how to achieve product-market fit, what do you focus on and in what order, how do you know when you’ve got it, and how do you maintain it. Tren Griffin’s collection is a worthy read for product managers and founders. Read More

Your first 1000 users on mobile

Speaking of product-market fit, Eric Seufert has some advice specifically for mobile app developers…

… a mobile developer should endeavor to onboard a first cohort of 1,000 users that could conceivably look like their first million users — that is, to test the viability of their app using marketing channels that can be scaled up to produce a very large user base in the context of a growth strategy that can support a big business. If the first 1,000 users were onboarded by accident, or by luck, or by the generosity of a YouTube celebrity, the developer knows less about their business than they do about 1,000 random strangers. Read More

CEM success starts with employees

Customer experience management (CEM) is a now focus for companies, but many are missing is the value of beginning their CEM strategy at home, with their employees. Read More

CEM - customer experience management success

Also…

Right strategy for the job… Optimizing for Context in the Omnichannel User Experience via Nielsen Norman Group

Another dimension to CX integration challenges… Bots and Humans Strain to Get Along on Messenger, Twitter via The Information

Hey founders, consider this!… Why we choose profit via Signal v. Noise

10 Breakthrough Technologies 2017 with staying power. Not your casual list via Technology Review

All in on AMP?… Google AMP is now half of Swiss publisher Blick’s mobile traffic via DigiDay

Handy resource… Social Media Research Toolkit via Social Media Data Stewardship

 

The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.

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