Mary Laplante hosts a discussion on best practices for creating, managing, and publishing technical content in multiple languages. Panelists are Bill Rabkin, Globalization Evangelist at Idiom, and Greg Dierickse, Senior Product Marketing Manager at EMC.
Wed July 11 at 1:00 pm ET. Registration is open.
The Web site is one of the most multi-faceted communication tools you have at your disposal. Highly visible, dynamic, and globally accessible, most companies agree that it should be at the center of any eMarketing strategy. However, few marketers can unequivocally demonstrate that Web-based eMarketing campaigns drive brand and revenue management programs. And many are unsure of the Web site tools that can transform a Web site into a lead generation engine.
Increasing your success depends on your knowledge of the essential components of profitable marketing: content consistency, usability and context, and measurement and analysis.
It also depends on the technologies you have in your toolbox. Enter the Web CMS-driven eMarketing platform – a new kind of programmable Sales Rep, a lead generation engine, and your new best friend.
Like to find out more? Then join The Gilbane Group and Hot Banana on Tuesday, June 26th at 11am EST to understand how to fine-tune your Web site for optimal eMarketing campaign performance. Register here.
On Wednesday, June 13 at 1:00 Eastern Time, we will be doing a Webinar with Medtronic and the XMetal folks at JustSystems.
While documentation is a necessary deliverable for all companies, its value and contribution to bottom-line business results is often underestimated and overlooked. For Medtronic, one of the world's most innovative medical device manufacturers, documentation is much more than a checkbox on a product release timeline—it is a direct link to customer satisfaction and patient well-being. Medtronic's Rob Kimm will discuss Medtronic's approach to delivering a better customer experience while also ensuring compliance with regulations that impact technical documentation.
Prior to using DITA, Medtronic had a decentralized, heterogeneous environment that slowed production and resulted in redundant workflows. Seven project deliverables were developed in 5 different tools, and the mutually-exclusive tools allowed for little to no ability to achieve true reuse of common content. They now can reuse common content across deliverable types, which has led to great efficiency, accuracy, and consistency.
To register for the Webinar, please visit here.
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