Recently in Gilbane Press Releases Category

Annual Conference Helps Attendees Evaluate the Latest Solutions to Reach and Engage Customers and Foster Collaboration with Customers and Partners

Boston, MA – September 27, 2011 – The eighth annual Gilbane Conference Boston (http://gilbaneboston.com/) to take place November 29 - December 1, 2011, at The Westin Boston Waterfront Hotel in Boston, MA today announced that EndPlay™ will be the Diamond sponsor of the upcoming conference and Alfresco, CIGNEX and Liferay are this year’s Platinum sponsors. Atex, CrownPeak, OpenText, Percussion, SDL, Sitecore and Telerik are all Gold sponsors. For more information about these companies go to (http://gilbaneboston.com/exhibitors_sponsors.html)

Gilbane Boston also announed today the Opening Keynote presenters and a  new rapid-fire format. Keynote presentations, moderated by Frank Gilbane - President, Outsell's Gilbane Services & Conference Chair will be limited to 10-15 minutes with 5 minutes for Q&A. The new format is designed to inspire, provoke, and provide perspective on the big issues, trends, and shifting foundation of technologies, digital strategies, and channels for communication and engagement. Panelists include Christos M. Cotsakos, Ph.D. - Founding Chairman, CEO & President, EndPlay, Inc.; Christer Johnson - Partner, North American BAO Advanced Analytics Leader, IBM Global Business Services; Georgiana Cohen  - Manager, Web Content and Strategy, Tufts University and Co-founder, Meet Content; and Maureen Chew - Chief Applications Officer, Commonwealth of Massachusetts.

“In today’s business environment, every organization has one thing in common: the need to engage with multiple customer and partner communities,” said Frank Gilbane, conference chair and moderator of the keynote session. “This year’s keynote and new format share the timely theme of connecting with global customers and colleagues with marketing, product and enterprise content using web and social technologies.”

In addition, the event features six in-depth pre-conference workshops, a main conference program providing in-depth coverage of trends and technologies organized in four tracks: Customers & Engagement, Colleagues & Collaboration, Content Technology, and Cross-Media Publishing, a Technology Showcase made up of the leading vendors offering the latest tools and solutions and many networking opportunities.

For information on keynotes and entire conference program, visit:http://gilbaneboston.com/conference_program.html

IT, marketing, other and business professionals interested in attending the conference may register at: http://gilbaneboston.com/registration_information.html
Technology solution providers interested in exhibit or sponsor opportunities should visit: http://gilbaneboston.com/exhibitors_sponsors.html
Follow the conference on Twitter
http://twitter.com/gilbaneboston

About Outsell’s Gilbane Services
Outsell’s Gilbane Services provides analyst & consulting services focused on content technologies. Whether it involves web content management, digital marketing, multilingual content, enterprise search, enterprise social media, publishing, XML, or related technologies, we can help you make vendor-neutral well-informed decisions. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 70 educational conferences in North America and Europe. Information about our widely-read newsletter, consulting & advisory services, reports, white papers, case studies and analyst blogs is available at http://gilbane.com, http://www.outsellinc.com/gilbane

About Lighthouse Seminars
Lighthouse Seminars' events cover information technologies and “content technologies” in particular. This includes content management of all types, digital asset management, enterprise content management, web content management, enterprise search, web and cross-media publishing. http://lighthouseseminars.com

Contact

Lighthouse Seminars
Jeffrey V. Arcuri
508-759-8180
jeff@lighthouseseminars.com

New Research from Outsell Gilbane Reveals How Marketers Manage Multilingual Content

• Many companies’ strategies and infrastructure for multilingual marketing content are relatively immature compared to those for non-marketing content.
• Many marketing projects are, in effect, experiments, with no clear definition of how they will deliver business value.Marketers are being pulled to improve their multilingual marketing content operations by a burning need to enhance the global customer experience.
• Businesses that improved their marketing content globalization results quickly and cost-effectively have done so by leveraging the infrastructure already in place for product content.

 “We expect that our report Multilingual Marketing Content will be valuable for brand and marketing managers, business executives, content strategists, and language professionals who deal with multinational marketing,” said Mary Laplante, vice president and lead analyst, Outsell’s Gilbane Services.

Multilingual Marketing Content is available as a free download from http://gilbane.com. The report is also available from study sponsors Across Systems, ADAM Software, Lionbridge, and SDL. Additional insights are available from the Outsell Gilbane content globalization blog and our content globalization consultants.  

About Outsell, Inc.
Outsell is the only research and advisory firm focused on advancing the publishing and information industries. Our international team provides independent, fact-based analysis and actionable advice about competitors, markets, operational benchmarks, and best practices, so our clients thrive and grow in today's fast-changing digital and global environment. Outsell tracks and analyzes over 7,000 information industry companies, as well as the needs, habits, and spending patterns of advertisers, enterprise information buyers, and end users. Outsell’s headquarters are in Burlingame, CA, with offices in London and in Cambridge, MA. See http://outsellinc.com.  

About Outsell’s Gilbane Services
Outsell's Gilbane Services (formerly The Gilbane Group) provides analyst and consulting services focused on helping businesses with content strategies, practices, and technologies and their application to high-value business solutions. We have delivered quality market education and insight to global enterprises, governments, non-profits, publishers, and information providers since 1987. Visit us at gilbane.com. Visit the Gilbane Boston conference site at: http://gilbaneboston.com.

Contact Information
Mary Laplante
Vice President and Lead Analyst, Outsell’s Gilbane Services
+1 (617) 497-9443
mary@gilbane.com

Press Release

New Research from Outsell's Gilbane Group Charts Digital Path for Book Publishers

Study provides in-depth look at publisher responses to digital mandates, identifies winning strategies for ebook technologies, processes, and systems

November 11, Cambridge, MA – Outsell's Gilbane Group, the analyst and consulting organization dedicated to content technologies, today announced the release of its latest study, A Blueprint for Book Publishing Transformation: Seven Essential Processes to Re-invent Publishing.

A Blueprint for Book Publishing Transformation delivers deep insight into how publishers are adapting well-established traditional processes to digital publishing. As these processes are usually aided by technology, the study takes aim at the tools and systems publishers have been using and are starting to use. "There are many bright spots, such as production and digital printing, but other process areas lag, are too nascent, or are waiting for industry standards and best practices to coalesce," comments David R. Guenette, Gilbane Senior Analyst and study director for the Blueprint research. "The landscape is particularly challenging for book publishers because of the rapid-fire addition of new channels and business models. There’s intense pressure to codify these models in internal processes and systems even before publishers understand the value of these channels and models for long-term survival."

The key findings explored in the Blueprint report include:

• Ebook publishing is well-established across all book publishing segments, with significant revenue growth expected over the next five years.
• "XML Early" is common among book publishers, with many publishers using vendor partners to accomplish digital editorial and production workflow.
• Single-source content management provides a crucial hedge against changing formats and devices for ebooks.
• Digital workflow has helped make digital printing—POD, ultra short run, and custom publishing—an important part of content monetization and cost reduction.
• Integration of the various publishing processes remains elusive to date, but more of the prerequisite capabilities for realizing major cost savings and new product creation through process integration are in place, making process integration a realistic strategic goal over the next several years.

The seven processes examined in the study represent the end-to-end book lifecycle: planning, editorial and production, rights and royalties, manufacturing, marketing and promotion, sales and licensing, and distribution and fulfillment.

Bill Trippe, Vice President and Senior Analyst with Gilbane and co-author of the report, notes that publishers now widely understand the value of XML as a foundational capability for flexible publishing. "More than 80% of the publishers we surveyed either currently use or are planning to use XML to drive digital and print publishing," says Trippe. "Our research for this study and Gilbane’s long history of working with publishers clearly shows that XML First and XML Early strategies are keys to capitalizing on its business value for publishers."

A Blueprint for Book Publishing Transformation is available as a free download from the Gilbane Group website. The report is also available from study sponsors Apatara, Hewlett-Packard, Libre Digital, MarkLogic, North Plains, Oce, and Really Strategies. The research was supported by Book Industry Study Group. Additional insights and advice are provided on Gilbane’s blog on publishing technologies and strategies and through Gilbane's consulting services aimed at helping publishers realize ebook success.

About Outsell's Gilbane Group
Outsell's Gilbane Group provides analyst and consulting services dedicated to content strategies, practices, and technologies and their application to high-value business solutions. We have delivered quality market education and insight to global enterprises, governments, non-profits, publishers, and information providers since 1987. Outsell’s Gilbane Group analysts and consultants work with the entire community of stakeholders including investors, business and content professionals, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 70 educational conferences in North America and Europe, and our next event is Gilbane Boston 2010, November 30 through December 2. Information about our widely read newsletter, reports, white papers, case studies and analyst blogs is available at http://gilbane.com/. Outsell's Gilbane Group is a part of Outsell, Inc., the only research and advisory firm focused on advancing the publishing and information industries.
Follow us on Twitter at http://twitter.com/gilbane and http://twitter.com/outsellinc

Contact Information
Mary Laplante
Vice President and Senior Analyst
Outsell’s Gilbane Group
Phone: +1.617.497.9443 ext 212

Global customer experience, content multi-purposing key drivers of next-generation XML business applications

September 30, Cambridge, MA – Outsell’s Gilbane Group, the analyst and consulting organization dedicated to content technologies, today announced the release of its latest study, Smart Content in the Enterprise: How Next Generation XML Applications Deliver New Value to Multiple Stakeholders.

Smart Content in the Enterprise offers a unique perspective on the XML market. Rather than focus on why companies adopt XML in the first place, the research examines the factors that contribute to broader adoption across an organization. "XML has delivered business value for more than a decade, but almost always at the departmental level within a single application. We wanted to know why organizations have struggled to move beyond the first silo of success and deploy XML in other areas where it can also deliver benefits, such as customer support," comments Geoffrey Bock, study director and senior analyst with Gilbane.

The research underlying the study revealed that when organizations are successful with broad and valuable deployment, their XML content exhibits a set of common characteristics that make it "smart" in addition to structured. Smart content, as described in the study, is granular at the appropriate level, semantically rich, useful across applications, and meaningful for collaborative interaction.

Dale Waldt, senior analyst with Gilbane and co-author of the report, notes an important shift enabled by smart content. "We're moving from repurposing to multi-purposing," says Waldt. "Defining various uses of content leads to robust data models and enrichment processes that support multiple purposes for the content, allowing it to meet a broader range of business objectives. This is how new value for new stakeholders becomes the payoff for investments in smart content."

Smart Content in the Enterprise identifies a pervasive emphasis on global customer experience as a key driver for smart content. The study explores the implications of smart content for business applications and defines the smart content technology landscape. It also provides guidance for companies who are ready to move beyond a single XML application silo and suggests a framework for developing a smart content roadmap. Case studies on smart content at Citrix, IBM, NetApp, Symitar, and Warrior Gateway round out the report.

Smart Content in the Enterprise draws on in-depth interviews with business and technologies leaders within organizations that have deployed XML, combined with Gilbane’s implementation expertise and deep knowledge of XML markets and technologies. The research will be valuable to managers of XML-based solutions who see a broader opportunity for XML within their organizations. The study will help them learn from the success of others, communicate value, build business cases, and constitute cross-functional teams. The report will also be useful for managers who are in the process of implementing XML and want to ensure that they are designing and building their applications to align squarely with contemporary user and content requirements. The study will also help technology and services providers develop offerings that enable smart content applications, address key issues and challenges, and market and position their products in ways to make their value propositions clear to buyers.

Smart Content in the Enterprise is available as a free download from the Gilbane Group website. The report is also available from study sponsors IBM, JustSystems, MarkLogic, MindTouch, Ovitas, Quark, and SDL. Additional insights and advice are provided on Gilbane’s XML analyst blog and through Gilbane’s XML and smart content consulting services.

About Outsell's Gilbane Group

Outsell’s Gilbane Group provides analyst and consulting services dedicated to content strategies, practices, and technologies and their application to high-value business solutions. We have delivered quality market education and insight to global enterprises, governments, non-profits, publishers, and information providers since 1987. Outsell’s Gilbane Group analysts and consultants work with the entire community of stakeholders including investors, business and content professionals, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 70 educational conferences in North America and Europe, and our next event is Gilbane Boston 2010, November 30 through December 2. Information about our widely read newsletter, reports, white papers, case studies and analyst blogs is available at http://gilbane.com/. Outsell’s Gilbane Group is a part of Outsell, Inc., the only research and advisory firm focused on advancing the publishing and information industries.

Follow us on Twitter at http://twitter.com/gilbane and http://twitter.com/outsellinc

Contact:
Mary Laplante Vice President and Lead Analyst
617.497.9443 ext 212
Email

Outsell's Gilbane Group Releases New Study on Semantic Software Technology Market

Comprehensive study the first to define complex landscape, key players, and drivers for adoption 

September 15, Cambridge, MA – Gilbane Group, a Division of Outsell, Inc., today announced the publication of a new research report, Semantic Software Technologies: Landscape of High Value Applications for the Enterprise.

According to Lynda Moulton, Gilbane Senior Analyst and Consultant and the study’s principle author, “There are close to 100 companies offering specialized semantic software applications or tools to support semantic search platforms. These include vocabulary management, data mining and normalization, and auto-categorization products, and services to build semantic applications. Understanding this complex landscape and matching the right technology to business problems has been a significant challenge for buyers and users.”

Gilbane’s report offers guidance in three principal areas. It defines semantic software, illustrates the applications and tools that are currently viable and being deployed in the enterprise, and describes the circumstances of their selection and use. Key findings of the research underlying the report include observations on the current state of the market, the critical role of skilled human resources for language management and ongoing content curation, and insights into adoption patterns and solutions packaging.

The study will be valuable to three types of readers: potential buyers of semantic software technologies, companies already using or adopting them, and vendors. “In a complex marketplace like semantics, it is important to reach common understanding about what is really available and to explain when a particular class of product is suitable for consideration,” notes Moulton. To that end, the report includes a glossary of terminology and a directory of companies and organizations in the market space. It also features profiles of study sponsors and their offerings. Additional commentary is published on Gilbane’s Enterprise Search blog.

Semantic Software Technologies is available as a free download from the Gilbane Group website. The report is also available from study sponsors Cognition, Expert System, and Linguamatics.

Follow Gilbane Group:
Twitter – Facebook – LinkedIn

Contact:
Mary LaPlante
617.497.9443 ext 212
Email

For Immediate Release:

Cambridge MA, April 1, 2010. Gilbane Group, a division of Outsell, Inc. today announced that Ian Truscott has joined Gilbane Group as Senior Analyst, Web Content Management. Ian has fifteen years of enterprise software experience, ten of them working with web content management. This experience has come as a CTO, in product marketing, product development, sales and consulting, and also working with a broad range of organisations and large central government departments while living and working in the USA and UK. Ian comes to Gilbane Group from Alterian, where he was VP, WCM Product Strategy. Alterian sells a platform that combines web content management, marketing campaign management and social media monitoring tools. Ian is based in London, and will be working with both European and U.S. clients.

"We are extremely delighted to welcome Ian into the WCM practice. His thought leadership and undying passion are well-respected in the industry, and our clients will benefit immensely from his wealth of experience architecting the strategies of multiple successful WCM products." said Scott Liewehr, Senior Analyst for Web Content Management at Gilbane Group.

"I am incredibly excited to be joining Gilbane, it is a huge compliment to be offered this opportunity to contribute to the wealth of knowledge and experience already here, at what is a critical and exciting phase in the growth and maturity of our industry. " said Ian Truscott, Senior Analyst, Web Content Management at Gilbane", I am passionate about Web Content Management, of where this discipline should sit in the C level consciousness, and I can't wait to meet our community, to learn what our customers are striving to achieve, to help them in their goals and share my decade of experience in this business."

"I am very happy to announce the addition of Ian to our team. We are expanding our presence in Europe and also expanding our Web Content Management practice to keep up with the demand from  enterprise marketing executives, in addition to IT - Ian is a perect fit." said Frank Gilbane, Gilbane Group President. "Meet Ian at Gilbane San Francisco, and follow him on Twitter at @IanTruscott".

About Gilbane Group, a division of Outsell, Inc.
Gilbane Group is an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987. We have helped organizations of all sizes from a wide variety of industries and governments. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 70 educational conferences in North America and Europe. Our next event is Gilbane San Francisco, May 18-20, 2010 - http://gilbanesf.com/. Information about our widely read newsletter, reports, white papers, case studies and analyst blogs is available at http://gilbane.com.

For Immediate Release
Contact Dawn Ringel, Warner Communications
781-449-8456 or dawn@warnerpr.com

The Gilbane Group and Book Industry Study Group Announce Market-Centric Research Partnership

Organizations Will Provide Insights on How to Drive Business with Technology

New York, NY and Cambridge, MA—March 16, 2010—The Gilbane Group, a division of Outsell, Inc., and the Book Industry Study Group (BISG) today announced a strategic partnership to help members of the book industry community succeed through innovative uses of technology. Together, Gilbane and BISG will provide market-centric research and actionable guidance for book industry professionals—from publishers to wholesalers—seeking to profit from the “digital revolution.”

“XML, search technology, and e-readers are among the numerous innovations that have challenged the book industry while increasing business opportunities for the most agile,” said Bill Trippe, Vice President Content Strategies and Lead Analyst, Gilbane. “Industry executives need clear guidance on how to distinguish between hype and substance, and apply the right technological strategies to stay competitive.”

“BISG and Gilbane share a vital interest in the future of the book industry. By providing an objective, research-based perspective, we will be able to add enormous value for BISG’s members and the industry at large,” said Scott Lubeck, Executive Director, BISG.

The new partnership includes:

For additional information on the new partnership, please contact Scott Lubeck at scott@bisg.org or 646-336-7141, and Bill Trippe at bill@gilbane.com or 781-526-2564.

About The Gilbane Group
The Gilbane Group has been writing and consulting about the strategic use of information technologies since 1987. Our analysts have helped organizations of all sizes from a wide variety of industries and governments. We work with the entire community of stakeholders including investors, enterprise buyers of IT, and technology suppliers. We have organized over 60 educational conferences in North America and Europe. Our next event is Gilbane San Francisco, May 18-20, 2010 - gilbanesf.com/. Information about our widely read newsletter, reports, white papers, case studies and analyst blogs is available at http://gilbane.com. The Gilbane Group is a division of Outsell, Inc. (www.outsellinc.com), the only research and advisory firm focused on advancing the publishing and information industries.

About Book Industry Study Group, Inc.
The Book Industry Study Group, Inc. (BISG) is the U.S. book industry's leading trade association for policy, standards and research. The mission of BISG is to create a more informed, empowered and efficient book industry supply chain for both physical and digital products. Membership consists of publishers, manufacturers, suppliers, wholesalers, retailers, librarians, and others engaged in the business of print and electronic media. For over 30 years, BISG has provided a forum for all industry professionals to come together and efficiently address issues and concerns to advance the book community. Learn more about BISG at www.bisg.org.

For Immediate Release:

Customer & Collaboration Visionaries Jeremiah Owyang and Dan Rasmus to Keynote Gilbane San Francisco Content Management Conference

Annual Conference Helps Attendees Evaluate the Latest Solutions to Reach and Engage Customers and Foster Collaboration with Customers and Partners

Boston, MA – March 10, 2010 – The seventh annual Gilbane San Francisco Conference (http://gilbanesf.com/) announced today that its lineup of keynote speakers will address the critical issues businesses face in using web technologies and content to more effectively connect with customers and collaborate with colleagues. The upcoming Gilbane San Francisco conference, produced by the Gilbane Group and Lighthouse Seminars, takes place May 18-20, 2010, at The Westin Market Hotel in San Francisco.

Public facing Internet sites are the new corporate front door, where customers, partners and investors engage with the corporate brand and develop perceptions. Intranets, blogs, wikis, portals and social software tools provide knowledge workers increasingly efficient ways to collaborate and share knowledge. Web and enterprise content management permeate every aspect of an organization, and customer and internal-facing applications share requirements that call for a number of enterprise content, publishing and infrastructure technologies, such as multi-lingual, social media, search, and more. Gilbane San Francisco 2010 brings together industry thought leaders from technology, enterprise IT, analyst, and consulting firms who provide attendees with the latest strategies, techniques and practices for successful application of web technologies to improve communications with global customers, employees and partners.

In addition to visionary keynotes, the event features in-depth pre-conference workshops and a main conference providing in-depth coverage of trends and technologies organized in four tracks: Customers & Engagement, Colleagues & Collaboration, Content Technology, and Content Publishing

Opening Keynote:
Our opening keynote session sets the stage for the rest of the conference with presentations & discussion of two of our main themes: engaging customers, and collaborating with colleagues. Prolific blogger and Twitterer Jeremiah Owyang may communicate with more companies on the use of web and social software technologies for connecting with customers than any other individual. Jeremiah has been involved in interactive marketing both as a Web marketer and an analyst at Forrester and now at Altimeter Group. If you want to know how companies are actually using social and web tools to engage with customers, Jeremiah is the go-to guy. Strategist and Author Dan Rasmus has been studying the knowledge worker workplace as an analyst, consultant, and at Microsoft, for decades, and has deep insight into how it has, and will continue, to change. Dan will be talking about two critical areas of collaborating in today's, and tomorrow's, workplace: cross-border, cross-culture collaboration practices, and how to design workplace experiences that will buffer people from complex changes that will likely take place in the future.

Industry Analyst Debate - What's Real, What's Hype, and What's Coming:
We invite industry analysts from different firms to speak at all our events to make sure our conference attendees hear differing opinions from a wide variety of expert sources. A second, third, fourth or fifth opinion will ensure you don't make ill-informed decisions about critical content and information technologies or strategies. This session will be a lively, interactive debate guaranteed to be both informative and fun. Panelists include Frank Gilbane, President, Gilbane Group; Rob Koplowitz, Principal Analyst, Forrester; Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC; Tony Byrne, Founder, The Real Story Group & CMS Watch; Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group

“In today’s business environment, every organization has one thing in common - the need to leverage communication and content across multiple customer and partner communities,” said Frank Gilbane, President of the Gilbane Group and moderator of the keynote sessions. “This year’s keynotes share the timely theme of connecting with global customers and colleagues with marketing, product and enterprise content using web and social technologies.”

For information on keynotes and entire conference program, visit: http://gilbanesf.com/conference_program.html

IT and business professionals interested in attending the conference may register at: http://gilbanesf.com/registration_information.html

Technology solution providers interested in exhibit or sponsor opportunities should visit: http://gilbanesf.com/sponsorship_opportunities.html

Follow the conference on Twitter: http://twitter.com/gilbanesf (#gilbanesf)

About Gilbane Group
Gilbane Group, a division of Outsell, Inc. is an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987. We have helped organizations of all sizes from a wide variety of industries and governments. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 70 educational conferences in North America and Europe. Information about our widely-read newsletter, consulting & advisory services, reports, white papers, case studies and analyst blogs is available at http://gilbane.com.

About Lighthouse Seminars
Lighthouse Seminars' events cover information technologies and “content technologies” in particular. These include content management of all types, digital asset management, document management, web content management, enterprise portals, enterprise search, web and multi-channel publishing, electronic forms, authoring, content and information integration, information architecture, and e-catalogs. http://lighthouseseminars.com

Contact
Lighthouse Seminars
Jeffrey V. Arcuri
508-759-8180
jeff@lighthouseseminars.com

For Immediate Release

Gilbane Group joins Outsell, Inc., Deepens Coverage of the Technologies
Underlying the Transformation of the Information Industry

Burlingame, CA, Cambridge, MA and London, UK—February 9, 2010—Outsell, Inc. of Burlingame, CA and London, the leading research and advisory firm for the information and publishing industries, and Gilbane Group, the leading analyst and consulting firm covering content technologies, today announce that The Gilbane Group, based in Cambridge, MA, has joined Outsell.

The addition makes Outsell the only research and advisory firm with 360-degree coverage of the information industry—established and disruptive information providers, users, enterprises, advertisers, libraries and the technologies underlying the industry’s evolution.

"This event joins two leading analyst firms and broadens Outsell’s coverage in a very important area, where content meets technology," said Anthea Stratigos, Outsell's Co-founder and CEO. "In the next decade, the information providers who succeed will ensure content is accessed and experienced in new and unique ways. Technology is fundamental to this strategy, and The Gilbane Group is the acknowledged authority in this important area.”

Founded in 1987, Gilbane provides fact-based, vendor-neutral coverage of advances and trends in content technology, looking at such areas as web content management, multilingual content, enterprise search, enterprise social media, publishing, XML, and XBRL. It also sponsors conferences on content and information management technologies in North America and Europe, including the upcoming Gilbane San Francisco conference (http://gilbanesf.com), and publishes reports on the same subjects that are read worldwide.

The organization will now operate as The Gilbane Group, a division of Outsell, Inc., under the leadership of founder Frank Gilbane, who will remain President. He will be joined by the full team of Gilbane analysts and consultants, led by Mary Laplante, Vice President Client Services and Senior Analyst, and Bill Trippe, Vice President Content Strategies and Lead Analyst.

“As a result of our two firms coming together, Outsell will be better able to serve our core markets of publishers, information providers and enterprises making content technology decisions, as well as investors looking at emerging content technology companies,” said Greg Chagaris, Outsell’s Co-founder and Corporate Development Officer.

“We have enormous respect for Outsell as one of the first firms to define the information industry, and predict the radical transformation in content delivery and consumption patterns that the Internet would bring. We’re delighted that by combining our industry and technology expertise and resources, we'll be able to deliver even deeper, richer and more complete solutions to our clients,” said Frank Gilbane.

This is the third transaction that Outsell has completed since its 1998 founding. In 2006, Outsell acquired EPS (Electronic Publishing Services Ltd) of London, broadening its global coverage. In 2008, the firm also acquired the Business Research Division of Eduventures to strengthen its coverage of educational content and technology providers.

The Gilbane Group will remain in Cambridge, MA. With Gilbane, Outsell will now have a professional staff of 50 worldwide, in addition to nearly two dozen affiliate analysts and consultants.

See posts by Anthea Stratigos and Frank Gilbane.

ABOUT OUTSELL, INC.
Outsell is the only research and advisory firm focused on advancing the publishing and information industries. Our international team provides independent, fact-based analysis and actionable advice about competitors, markets, operational benchmarks, and best practices, so our clients thrive and grow in today's fast-changing digital and global environment. Outsell tracks and analyzes over 7,000 information industry companies, as well as the needs, habits, and spending patterns of advertisers, enterprise information buyers, and end users. Outsell’s headquarters are in Burlingame, CA, with offices in London and in Cambridge, MA. Visit us at www.outsellinc.com.

About The Gilbane Group
The Gilbane Group is an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987. We have helped organizations of all sizes from a wide variety of industries and governments. We work with the entire community of stakeholders including investors, enterprise buyers of IT, and technology suppliers. We have organized over 60 educational conferences in North America and Europe. Our next event is Gilbane San Francisco, May 18-20, 2010 - gilbanesf.com/. Information about our widely read newsletter, reports, white papers, case studies and analyst blogs is available at http://gilbane.com.

For Immediate Release:

Cambridge MA, February 4, 2010. Gilbane Group Inc. today announced that they have brought on three new senior analysts and consultants: Vince Emery, Karen Golden, and Sue Willard. 

Follow Gilbane Group analysts on Twitter, or Facebook.

Contact:
The Gilbane Group
Ralph Marto, 617-497-9443 ext 117
ralph@gilbane.com