Gilbane Boston 2007: November 2007 Archives

Study Topics Include Web Content Management, Enterprise Search, Collaboration and Social Computing, Digital Publishing, Enterprise Digital Rights Management, e-Books, and “Beyond Search”

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Gilbane Group Inc. announced today at the 4th annual Gilbane Boston Conference (http://gilbaneboston.com) that they have seven research studies underway that will be published over the next few months. The research for some of these studies is already complete, and preliminary results will be discussed at this week’s conference at the Westin Copley Place Hotel, Tuesday through Thursday (On-site registration is available).

The 7 studies are:

Survey on the Web Content Management User Experience – From our Web Content Management Practice, led by Tony White. Learn more at the conference. See: http://gilbaneboston.com/session_descriptions.html#wcm1

Enterprise Collaboration and Social Computing: A Report on Industry Trends & Best Practices – From our Social Computing and Collaboration Practice, led by Geoffrey Bock. Learn about some of the preliminary results at the conference. See: http://gilbaneboston.com/session_descriptions.html#csc3

Digital Magazine & Newspaper Editions: Growth, Trends, and Best Practices – From our Cross Media Publishing Strategy & Technology Practice led by Steve Paxhia.

Enterprise Search Markets and Applications: Capitalizing on Emerging Demand – From our Enterprise Search Practice, led by Lynda Moulton.

Enterprise Digital Rights Management: Business Imperatives and Implementation Readiness – From our Cross Media Publishing Strategy & Technology Practice. Study led by Bill Rosenblatt.

Digital Platforms & Technologies for Book Publishers: Implementations Beyond “eBook” – From our Cross Media Publishing Strategy & Technology Practice led by Steve Paxhia.

Beyond Search: What to do When you’re Enterprise Search System Doesn’t Work – A study authored by Steve Arnold, from our Enterprise Search Practice, led by Lynda Moulton.

Stop by the Gilbane Group booth at Gilbane Boston to learn more about any of these studies, or send an email to info@gilbane.com.

About Gilbane Group, Inc.

Gilbane Group Inc. is an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987. We have helped organizations of all sizes from a wide variety of industries and governments. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 50 educational conferences in North America and Europe. Information about our widely-read newsletter, reports, white papers, case studies and analyst blogs is available at http://gilbane.com.

CSC-3: Research Results: How Enterprise Customers View Social Computing
What are enterprise customers saying about the impact of social computing solutions? How does ad hoc information sharing transform the way work gets done? We've asked several researchers to summarize their findings about collaborative computing within the enterprise. Come listen to what they have to say and make your own judgments.

Moderator: Geoffrey Bock, Lead Analyst, Collaboration & Social Computing, Gilbane Group
Speakers:
Nora Ganim Barnes Ph.D., Chancellor Professor of Marketing and Director of the Center for Marketing Research, University of Massachusetts Dartmouth
Rachel Happe, Research Manager, Digital Business Economy, IDC

Global business mandates spell the end of cottage-industry approaches to global content management. It is imperative to rethink content management and translation process management, bringing these practices together effectively with people, process, and technology.

E. Buying and Implementing Content Management and Global Translation Management Systems
Andrew Draheim, Globalization Consultant, President, Dig-IT!

Managing content that will be created, used, and published in many parts of the world can be a daunting task, and companies are frequently faced with questions like:

• What information is needed, and by whom?


• How will information be published around the world and delivered to customers?


• What information should be translated, and into how many languages, and when and how?


• How can content be localized, even if it's not translated?


• How do we make sure the content is ready on time, when and where it's needed?


• Can we streamline the processes we're using today, and save time or money, or do we need new processes?


• What technologies can help us meet our global content needs on a realistic budget, and will they work for real-world applications?


• What lessons have early adopters learned and what solutions have they arrived at? How can new adopters take advantage of this experience?



Insights Into a Better Global Customer Experience at Gilbane Boston 2007

Participants in this workshop will:


• Review application scenarios to define the "must haves" and "wants" for good global content management.


• Learn best practices and implementation techniques from experts in the field, as well as what present technologies can and cannot deliver.


• Share experiences in managing content on a global scale and strategies for managing change and enhancing user acceptance.


• Understand how language-technologies can help manage global content.


• Develop individual requirements and guidelines for procuring and implementing technology for their own companies.

D. So You've Chosen a WCM System. Now What Implementation Best Practices Should You Follow?
Tony White, Lead Analyst, Web Content Management, Gilbane Group, Inc.
Particpants:
Joe Santini, Director,BeFirst Portal Project, Siemens Communications
Doug Miller, Web ProjectsManager, JudsonUniversity
Jeff Cram, Managing Director, ISITE Design

In this workshop, we will examine a set of four implementation best practices by hearing directly from end users who have implemented them. For each best practice, Gilbane WCM Lead Analyst Tony White will describe several common inferior alternatives and then introduce an end-user company whose deployment embodies the best practice. Topics will include:

• Maintaining Global Sites
• Workflow and Business Process
• Personalization
• Site Design and Layout

All presenters will speak candidly about the pros and cons of their approaches.

Register today.

EST-3: Enterprise Search & Text Analytics Track Keynote: Will Web and Internet Search Technologies Drive the Enterprise (Internal) Search Tool Offerings or Will the Markets Diverge?
Search has been elevated to a level of general public awareness as a result of the Internet and adoption of tools from AltaVista, Yahoo and Google over the past ten years. As billions are poured into Internet Web searching, enterprises still struggle to find good, cost effective solutions that bring a value proposition to their intellectual property assets, information within the organization. Three industry experts, who have combined decades of experience with "search," before it became a household word, will share their thoughts about what the enterprise market should expect that technology will bring to their business needs in the next two to five years.

Moderator: Lynda Moulton, Lead Analyst, Enterprise Search, Gilbane Group
Speakers:
Don Dodge, Director, Business Development, Emerging Business Team, Microsoft
Matt Brown, Principal Analyst, Forrester Research, Inc.
Brian Dirking, Principal Product Director, Oracle

Our most popular pre-conference tutorial returns to Gilbane Boston on Tuesday, November 27. Tony Byrne's morning session is a great way to prepare for the full conference.

Web Content Management Systems: Architectures & Products
Instructor: Tony Byrne, Founder, CMS Watch, Publisher, The CMS Report

Join us for a half-day tutorial that can help you and your team understand Web Content Management technologies, architectures, and the marketplace. CMS Watch founder Tony Byrne leads an intensive, fast-paced introduction to Web Content Management functionality, product categories, and specific vendors. The session concludes with a roadmap for product selection. Learn:

• 16 steps in the Web CMS lifecycle: questions you should ask and how vendors differ in how they achieve basic functionality
• 7 categories of CMS products, including features and typical price ranges
• Specific characteristics of sample vendors in each category
• How to start evaluating and ultimately select suitable technologies for an organization
• The 4 most common CMS pitfalls, and best practices for avoiding them

This session assumes you have developed a business case and at least some semblance of requirements such that you want to get into the nitty-gritty of product functionality and architectures. As a vendor-neutral presentation, this seminar will enable you to sharpen your organization's CMS needs and identify suitable technology choices.

Register today.