Recently by Events

Today we highlight Workshop A: Insider's Guide to Selecting WCM Technology taking place at Gilbane Boston, November 29, 9:00am - 12:00pm at the Westin Boston Waterfront.

If you are a website or intranet manager or architect, this year may well find you looking to implement new tools or refresh dated platforms. However, you face a wide and growing array of vendors willing to address your problems. Which ones offer the best fit for your particular circumstances?

This fast-paced workshop led by CMS Watch founder Tony Byrne will help you understand the broad but converging marketplaces for Web CMS technologies. Tony will sort out the key players and business models, and offer you a roadmap for deciding which types of technologies and vendors provide the best long-term fit for your needs.

The workshop will answer several key questions:

• How can you quickly distinguish among the 120 major toolsets across these marketplaces?
• How are changes in the open source landscape impacting your options today and going forward?
• Where does Web Publishing intersect with emergent technologies?
• What should you expect to pay for these tools?
• What are the critical, can't-ignore architectural distinctions you need to make?
• How mature are the vendors?
• What are the strengths and weaknesses of some key players, including Microsoft, IBM, and Oracle
• How can you insure that your selection process meets your original business objectives?
• Which should you pick first: Agency, Integrator, Vendor, or...?
• What are some major pitfalls others have made that you can readily avoid?
• How are these marketplaces likely to evolve in the coming years, and how can you best align your firm to take advantage of future innovation?

Are there other questions you want answered? Feel free to send them to Tony at tbyrne@cmswatch.com, so that he can weave them into the workshop. Or, simply bring them that day. Hope to see you there.

Instructors: Tony Byrne, Founder & Irina Guseva, Analyst, RealStoryGroup (CMSWatch)

Register today!

Today we highlight Workshop D: Getting to Yes on Enterprise 2.0 in Your Company taking place at Gilbane Boston, November 29, 1:00pm - 4:00pm at the Westin Boston Waterfront.

This workshop provides attendees with the tools to construct a business case for collaborative and social tools in their companies, sell the proposal to senior management, and ensure buy-in and use by company employees. The workshop is a practical blend of presentations and hands-on working sessions where participants will begin to construct their own program for selling and introducing Enterprise 2.0 tools and strategies to their own companies. Topics include:

• Use cases for key Enterprise 2.0 tools
• Barriers and objections from senior management and how to counter
• Elements of a business case for Enterprise 2.0
• Success factors in introducing Enterprise 2.0 and how to drive utilization,
• Metrics for measuring the success of Enterprise 2.0 initiatives.

Instructor: Marc Strohlein, Principal Consultant, Agile Business Logic

Register today!

Today we highlight Workshop B: Integrating Website and Mobile Strategy for Consistent Customer Engagement taking place at Gilbane Boston, November 29, 9:00am - 12:00pm at the Westin Boston Waterfront.

You’ve heard all the talk about web engagement management. You’ve read about web and content optimization for contextual consumption. You may even have preached to others about the rise of mobile-, social-, and personal-ization. We suppose you could even be doing some of these successfully, but we doubt it. These are just a few a few of the sexiest, most contemporary practices that everyone likes to talk about but no one is really doing… but they should.  

In this workshop, renowned author and digital marketing expert Robert Rose teams up with industry analyst and web content management expert Scott Liewehr to teach you how to realize true web engagement across web and mobile channels for your organization. Robert and Scott will teach attendees how to integrate content optimization into the marketing process by pragmatically focusing on three of the primary aspects of web engagement: testing, targeting and contextual design. The workshop walk attendees through a step-by-step approach to each practice, focusing on both the marketing process implications as well as the implementation and operationalization aspects. Web engagement management is more process than technology, so while you may not be able to buy it in a box, you can learn an awful lot about how to implement it in three entertaining, fun-filled and educational hours.

You'll also receive Robert's brand new book, co-authored with Joe Pulizzi: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

Instructors: Scott Liewehr, Lead Analyst WCM, Outsell Gilbane, and Rob Rose, Chief Troublemaker, Big Blue Moose

Register today!

There are lots of educational reasons to join us at Gilbane Boston, but now there is also a way to learn first hand about e-book readers and tablets! ConferencePlus attendees receive a new Kindle Fire.

Click here for Conference Details Click here for List of Speakers Click here for List of Exhibitors

Today we highlight Workshop E: Content Strategy for Marketing: Influencing + Evaluating Results (without Breaking Your Budget) taking place at Gilbane Boston, November 29, 1:00pm - 4:00pm at the Westin Waterfront.

Digital marketing is quickly becoming THE marketing. What drives digital marketing? Content. If you're not ready, you're not alone. This intermediate workshop will help you form a strategy and then act on it. You'll apply lessons learned with exercises inspired by Colleen's years in the trenches and her best-selling book, Clout. By the end of the 3-hour session, you will

• Understand the role of content in attracting, converting, supporting, and engaging customers.
• Know eight principles of influence based on psychology and rhetoric.
• Learn techniques for applying each principle to web content.
• Ask the right evaluation questions and answer them with the right evaluation methods.
• Learn tips and tricks for getting the most value out of your content.

You'll also receive a hard copy of Clout: The Art and Science of Influential Web Content.

Instructor:

Colleen Jones, Principal, Content Science, and Author, Clout: The Art + Science of Influential Web Content

Register today!

Annual Conference Helps Attendees Evaluate the Latest Solutions to Reach and Engage Customers and Foster Collaboration with Customers and Partners

Boston, MA – September 27, 2011 – The eighth annual Gilbane Conference Boston (http://gilbaneboston.com/) to take place November 29 - December 1, 2011, at The Westin Boston Waterfront Hotel in Boston, MA today announced that EndPlay™ will be the Diamond sponsor of the upcoming conference and Alfresco, CIGNEX and Liferay are this year’s Platinum sponsors. Atex, CrownPeak, OpenText, Percussion, SDL, Sitecore and Telerik are all Gold sponsors. For more information about these companies go to (http://gilbaneboston.com/exhibitors_sponsors.html)

Gilbane Boston also announed today the Opening Keynote presenters and a  new rapid-fire format. Keynote presentations, moderated by Frank Gilbane - President, Outsell's Gilbane Services & Conference Chair will be limited to 10-15 minutes with 5 minutes for Q&A. The new format is designed to inspire, provoke, and provide perspective on the big issues, trends, and shifting foundation of technologies, digital strategies, and channels for communication and engagement. Panelists include Christos M. Cotsakos, Ph.D. - Founding Chairman, CEO & President, EndPlay, Inc.; Christer Johnson - Partner, North American BAO Advanced Analytics Leader, IBM Global Business Services; Georgiana Cohen  - Manager, Web Content and Strategy, Tufts University and Co-founder, Meet Content; and Maureen Chew - Chief Applications Officer, Commonwealth of Massachusetts.

“In today’s business environment, every organization has one thing in common: the need to engage with multiple customer and partner communities,” said Frank Gilbane, conference chair and moderator of the keynote session. “This year’s keynote and new format share the timely theme of connecting with global customers and colleagues with marketing, product and enterprise content using web and social technologies.”

In addition, the event features six in-depth pre-conference workshops, a main conference program providing in-depth coverage of trends and technologies organized in four tracks: Customers & Engagement, Colleagues & Collaboration, Content Technology, and Cross-Media Publishing, a Technology Showcase made up of the leading vendors offering the latest tools and solutions and many networking opportunities.

For information on keynotes and entire conference program, visit:http://gilbaneboston.com/conference_program.html

IT, marketing, other and business professionals interested in attending the conference may register at: http://gilbaneboston.com/registration_information.html
Technology solution providers interested in exhibit or sponsor opportunities should visit: http://gilbaneboston.com/exhibitors_sponsors.html
Follow the conference on Twitter
http://twitter.com/gilbaneboston

About Outsell’s Gilbane Services
Outsell’s Gilbane Services provides analyst & consulting services focused on content technologies. Whether it involves web content management, digital marketing, multilingual content, enterprise search, enterprise social media, publishing, XML, or related technologies, we can help you make vendor-neutral well-informed decisions. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 70 educational conferences in North America and Europe. Information about our widely-read newsletter, consulting & advisory services, reports, white papers, case studies and analyst blogs is available at http://gilbane.com, http://www.outsellinc.com/gilbane

About Lighthouse Seminars
Lighthouse Seminars' events cover information technologies and “content technologies” in particular. This includes content management of all types, digital asset management, enterprise content management, web content management, enterprise search, web and cross-media publishing. http://lighthouseseminars.com

Contact

Lighthouse Seminars
Jeffrey V. Arcuri
508-759-8180
jeff@lighthouseseminars.com

Today we highlight Workshop C: Justifying Enterprise Search: Mitigating Risk and Getting the Right Fit taking place at Gilbane Boston, November 29, 9:00am - 12:00pm at the Westin Waterfront. 

While enterprise search has been debated, maligned, and challenged as a high value infrastructure application over the past decade, it has a place in every enterprise with valuable content. This presentation highlights how to make the right decisions about enterprise search applications. From embedded search to high-end semantic applications, the options are numerous and the technologies solid. However, the right choice is imperative and basing selection on business priorities requires artful analysis and justification. Illustrating the risks of continuing to operate with a faulty search solution is a good way to focus thinking about the search environment in any organization.

Instructor:

Lynda Moulton, Senior Analyst & Consultant, Outsell Gilbane Services

Register today!

The Gilbane Conference Launches New Community Site

New site has social features, including blogging, public and private group creation, private messaging, and expanded profiles with areas of interest

Boston, MA – June 2, 2011 – The eighth annual Gilbane Boston Conference (http://gilbaneboston.com/) announced today a new community site for all those involved in Gilbane conferences, or interested learning how to apply content, web and mobile technologies to communicate with their ecosystem of customers, employees, suppliers, partners, and the rest of the world in the most effective and efficient way possible. The site will be kept active in between events to facilitate ongoing discussion and networking.

"The two top reasons people attend Gilbane conferences are to learn how to communicate using digital content technologies, and to network with peers and industry experts." says conference chair Frank Gilbane, "Now attendees can extend the networking and learning experience beyond the high-impact face-to-face environment to further leverage their investment in the conference all year long".

All conference registrants are added to the community site as premium members. The site welcomes those who are not able to attend our conference but who wish to contribute to the conversations, however certain privileges will be restricted to conference attendees, speakers, and sponsors. Membership, and contributions will be moderated.

The community site launches with groups representing the four conference tracks at Gilbane Boston 2011: Customers & Engagement, Colleagues & Collaboration, Content Technologies, and Cross-media Publishing. Members can login and join today, and suggest specific topics they would like to see covered - the track chairs will be monitoring these groups. Site members can also create their own groups and get a discussion going.

Sign-up to be a member of the new community site at:
http://gilbaneboston.com/community/

If you have questions about the community site email:
webmaster@gilbaneboston.com

The 2011 Gilbane Boston conference, produced by Frank Gilbane and Lighthouse Seminars, takes place November 29 - December 1, 2011 at The Westin Boston Waterfront Hotel. The Gilbane Conference brings together industry thought leaders from global businesses and technology, analyst, and consulting firms to help organizations learn how to meet the critical issues challenges they face in using web technologies and digital content to more effectively connect with customers and collaborate with colleagues across mobile and web platforms.

For detailed information on the conference, visit: http://gilbaneboston.com

Follow the conference on Twitter (#gilbaneboston):
http://twitter.com/gilbaneboston

About Outsell’s Gilbane Services
Outsell's Gilbane Services (formerly The Gilbane Group) provides analyst and consulting services focused on helping businesses with content strategies, practices, and technologies and their application to high-value business solutions. We have delivered quality technology and market education and insight to publishers, global enterprises, governments, and non-profits since 1987. Visit us at gilbane.com or outsellinc.com. Visit the Gilbane Boston conference site at: http://gilbaneboston.com.

About Lighthouse Seminars
Lighthouse Seminars' events cover information technologies and “content technologies” in particular. These include content management of all types, web content management, digital asset management, enterprise portals, enterprise search, web, mobile and cross-channel publishing, authoring, content and information integration, information architecture, and e-catalogs. http://lighthouseseminars.com

Contact
Lighthouse Seminars
Jeffrey V. Arcuri, 508-759-8180
jeff@lighthouseseminars.com

Thank you,

The Lighthouse Seminars & Gilbane Boston team

There will probably be a short extension, TBD, but why wait!

http://gilbaneboston.com/speaker_guidelines.html

http://gilbaneboston.com/speaker-submission-form.html

New Research from Outsell Gilbane Reveals How Marketers Manage Multilingual Content

• Many companies’ strategies and infrastructure for multilingual marketing content are relatively immature compared to those for non-marketing content.
• Many marketing projects are, in effect, experiments, with no clear definition of how they will deliver business value.Marketers are being pulled to improve their multilingual marketing content operations by a burning need to enhance the global customer experience.
• Businesses that improved their marketing content globalization results quickly and cost-effectively have done so by leveraging the infrastructure already in place for product content.

 “We expect that our report Multilingual Marketing Content will be valuable for brand and marketing managers, business executives, content strategists, and language professionals who deal with multinational marketing,” said Mary Laplante, vice president and lead analyst, Outsell’s Gilbane Services.

Multilingual Marketing Content is available as a free download from http://gilbane.com. The report is also available from study sponsors Across Systems, ADAM Software, Lionbridge, and SDL. Additional insights are available from the Outsell Gilbane content globalization blog and our content globalization consultants.  

About Outsell, Inc.
Outsell is the only research and advisory firm focused on advancing the publishing and information industries. Our international team provides independent, fact-based analysis and actionable advice about competitors, markets, operational benchmarks, and best practices, so our clients thrive and grow in today's fast-changing digital and global environment. Outsell tracks and analyzes over 7,000 information industry companies, as well as the needs, habits, and spending patterns of advertisers, enterprise information buyers, and end users. Outsell’s headquarters are in Burlingame, CA, with offices in London and in Cambridge, MA. See http://outsellinc.com.  

About Outsell’s Gilbane Services
Outsell's Gilbane Services (formerly The Gilbane Group) provides analyst and consulting services focused on helping businesses with content strategies, practices, and technologies and their application to high-value business solutions. We have delivered quality market education and insight to global enterprises, governments, non-profits, publishers, and information providers since 1987. Visit us at gilbane.com. Visit the Gilbane Boston conference site at: http://gilbaneboston.com.

Contact Information
Mary Laplante
Vice President and Lead Analyst, Outsell’s Gilbane Services
+1 (617) 497-9443
mary@gilbane.com