Gilbane Events and Press Releases

Webinar: Data-Driven Marketing: Use What You Know About Your Customers to Drive Revenue

2012-01-12T12:00:27Z

January 19, 1:00 pm ET

Marketing to customers is fundamentally different than marketing to prospects. The difference is data. Savvy marketers know that they’re sitting on a treasure trove of information about customers – products and services purchased, shopping habits, buying patterns, support history. They’re learning to tap into that data and connect it with content management systems to drive sales, improve targeting and conversion rates, and take engagement to the next level.

Learn the secrets of data-driven web content management in a lively on discussion on why and how organizations need to start placing their fingers on the pulse of important data that will enable them to enhance the customer experience through optimization and personalization across multiple touchpoints.

Speakers are Scott Liewehr, our lead WCM analyst; Jon Miller, Vice President, Marketing, at Marketo; and Tom Wentworth, Chief Marketing Officer at Ektron. Topics of discussion include:

Easily integrate critical sales and marketing applications into one comprehensive digital experience hub
Deliver content to the right user at the right time over the right channel
Enhance the customer experience across digitally enabled touch points
Align key performance indicators with the customer experience
Drive critical business results through your digital marketing efforts
Improve conversion rates and increase revenue

Register for this webinar, and get a pre-release version of a new Outsell Gilbane Beacon publication entitled Customer Experience Management: the New "New" of Digital Marketing and the Role of Web Content Management. Sponsored by Ektron.

Webinar: Flexible eCommerce for Publishers: Are Your Business Systems Enablers or Obstacles?

2011-11-18T01:53:20Z

Updated November 17, 2011

Magazine publishers are facing a “do or die” mandate. Every aspect of their business is undergoing profound and permanent change. Subscription models, advertising, and publishing practices that worked well in a print-centric world are no longer viable, at least in their current state or on their own. To succeed with sustainable revenue models via digital subscriptions, publishers must work quickly—and intentionally—to identify new dimensions of customer value, develop new services vs. product-only offerings, and quickly measure the results so as to refine their overall offering.

But sometimes good intentions alone are not enough. Business systems supporting print-centric magazine publishing no longer fit the new digital landscape. Even the most successful market-facing experiments are at high-risk when existing back-office systems are misaligned with new business initiatives and negatively impact time to market.

In this webinar, Bill Trippe, Vice President and Lead Analyst with Outsell, Inc., and Frank Von Appen, Solution Manager, SAP Media, explain why publishers must take a hard look at existing systems and their ability to support evolving business models. Are they enablers—or obstacles?

Discussion topics include:

Emerging periodical publishing models that are showing promise
Where forward-looking publishers are investing, and what they are learning about new customer requirements
The compelling value propositions for eCommerce systems that support publishers as they experiment, win, iterate, and drive their businesses into the future

Download the white paper on Magazines at a Digital Crossroads: eCommerce and New Models for the Future.

Listen to the webinar delivered on October 27, 2011.

Get the inside scoop at the Insider's Guide to Selecting WCM Technology

2011-11-09T12:13:17Z

Today we highlight Workshop A: Insider's Guide to Selecting WCM Technology taking place at Gilbane Boston, November 29, 9:00am - 12:00pm at the Westin Boston Waterfront.

If you are a website or intranet manager or architect, this year may well find you looking to implement new tools or refresh dated platforms. However, you face a wide and growing array of vendors willing to address your problems. Which ones offer the best fit for your particular circumstances?

This fast-paced workshop led by CMS Watch founder Tony Byrne will help you understand the broad but converging marketplaces for Web CMS technologies. Tony will sort out the key players and business models, and offer you a roadmap for deciding which types of technologies and vendors provide the best long-term fit for your needs.

The workshop will answer several key questions:

How can you quickly distinguish among the 120 major toolsets across these marketplaces?
How are changes in the open source landscape impacting your options today and going forward?
Where does Web Publishing intersect with emergent technologies?
What should you expect to pay for these tools?
What are the critical, can't-ignore architectural distinctions you need to make?
How mature are the vendors?
What are the strengths and weaknesses of some key players, including Microsoft, IBM, and Oracle
How can you insure that your selection process meets your original business objectives?
Which should you pick first: Agency, Integrator, Vendor, or...?
What are some major pitfalls others have made that you can readily avoid?
How are these marketplaces likely to evolve in the coming years, and how can you best align your firm to take advantage of future innovation?

Are there other questions you want answered? Feel free to send them to Tony at tbyrne@cmswatch.com, so that he can weave them into the workshop. Or, simply bring them that day. Hope to see you there.

Instructors: Tony Byrne, Founder & Irina Guseva, Analyst, RealStoryGroup (CMSWatch)

Register today!

Getting to Yes on Enterprise 2.0 in Your Company

2011-10-25T16:35:56Z

Today we highlight Workshop D: Getting to Yes on Enterprise 2.0 in Your Company taking place at Gilbane Boston, November 29, 1:00pm - 4:00pm at the Westin Boston Waterfront.

This workshop provides attendees with the tools to construct a business case for collaborative and social tools in their companies, sell the proposal to senior management, and ensure buy-in and use by company employees. The workshop is a practical blend of presentations and hands-on working sessions where participants will begin to construct their own program for selling and introducing Enterprise 2.0 tools and strategies to their own companies. Topics include:

Use cases for key Enterprise 2.0 tools
Barriers and objections from senior management and how to counter
Elements of a business case for Enterprise 2.0
Success factors in introducing Enterprise 2.0 and how to drive utilization,
Metrics for measuring the success of Enterprise 2.0 initiatives.

Instructor: Marc Strohlein, Principal Consultant, Agile Business Logic

Register today!

Integrating Website and Mobile Strategy for Consistent Customer Engagement

2011-10-17T20:44:08Z

Today we highlight Workshop B: Integrating Website and Mobile Strategy for Consistent Customer Engagement taking place at Gilbane Boston, November 29, 9:00am - 12:00pm at the Westin Boston Waterfront.

You’ve heard all the talk about web engagement management. You’ve read about web and content optimization for contextual consumption. You may even have preached to others about the rise of mobile-, social-, and personal-ization. We suppose you could even be doing some of these successfully, but we doubt it. These are just a few a few of the sexiest, most contemporary practices that everyone likes to talk about but no one is really doing… but they should.

In this workshop, renowned author and digital marketing expert Robert Rose teams up with industry analyst and web content management expert Scott Liewehr to teach you how to realize true web engagement across web and mobile channels for your organization. Robert and Scott will teach attendees how to integrate content optimization into the marketing process by pragmatically focusing on three of the primary aspects of web engagement: testing, targeting and contextual design. The workshop walk attendees through a step-by-step approach to each practice, focusing on both the marketing process implications as well as the implementation and operationalization aspects. Web engagement management is more process than technology, so while you may not be able to buy it in a box, you can learn an awful lot about how to implement it in three entertaining, fun-filled and educational hours.

You'll also receive Robert's brand new book, co-authored with Joe Pulizzi: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

Instructors: Scott Liewehr, Lead Analyst WCM, Outsell Gilbane, and Rob Rose, Chief Troublemaker, Big Blue Moose

Register today!

Webinar: Getting to the core: WEM, CXM, CEM, CMS, WCM...

2011-10-11T16:35:48Z

Tuesday, 1 November 2011, 12pm - 1pm ET

What do WEM, CXM, CEM, CMS, and WCM mean for you and your organization? What impact do they have on your customer engagement and customer experience? How do they all fit within your organization?

Scott Liewehr, Lead Analyst with Outsell’s Gilbane Services, and Josh Anstey, Vice Pesident of Partner Engagement with Elcom, address key topics in a lively online discussion:

Clarification of widely used industry terms: WEM, CXM, CEM, CMS and WCM
The critical role of web content management technology as the foundation for web and customer experience management
How to leverage content management technology to achieve WEM and CXM
How to identify where your organization is today, and what you can do to move forward and embrace these technologies.

Registration is open. Sponsored by Elcom.

Webinar: The Virtuous Circle of Content, Audience, and Targeted Messaging

2011-10-10T14:04:29Z

Thursday, 3 November 2011, 11:00 ET

Do you have the right tools to maximize your online business? Are you effectively influencing your targets at all stages of the buyer's journey?

This one hour webinar will provide a deep dive into how an end-to-end solution can bring content, audience and targeted messaging together in a ‘Virtuous Circle’ to engage your prospects, drive them to take action, and increase revenues.

Marc Strohlein, Analyst with Outsell’s Gilbane Services, and Peter Marsh, Executive Vice President of Product Management at Atex, address key topics in a lively online discussion:

The Virtuous Circle: how can effective content drive engagement and conversion with targeted messaging?
Content and the Buyer’s Journey: how do content targeting requirements change as prospects move towards becoming customers, and what are the implications for marketing practices and systems?
Single-system vs. Multi-vendor Solutions: what is required to support the virtuous circle?

Registration is open. Sponsored by Atex

Kindle Fire available for Gilbane Conference attendees

2011-10-06T12:39:10Z

There are lots of educational reasons to join us at Gilbane Boston, but now there is also a way to learn first hand about e-book readers and tablets! ConferencePlus attendees receive a new Kindle Fire.

Click here for Conference Details

Click here for List of Speakers

Click here for List of Exhibitors

Content Strategy for Marketing: Influencing + Evaluating Results (without Breaking Your Budget)

2011-10-04T12:27:24Z

Today we highlight Workshop E: Content Strategy for Marketing: Influencing + Evaluating Results (without Breaking Your Budget) taking place at Gilbane Boston, November 29, 1:00pm - 4:00pm at the Westin Waterfront.

Digital marketing is quickly becoming THE marketing. What drives digital marketing? Content. If you're not ready, you're not alone. This intermediate workshop will help you form a strategy and then act on it. You'll apply lessons learned with exercises inspired by Colleen's years in the trenches and her best-selling book, Clout. By the end of the 3-hour session, you will

Understand the role of content in attracting, converting, supporting, and engaging customers.
Know eight principles of influence based on psychology and rhetoric.
Learn techniques for applying each principle to web content.
Ask the right evaluation questions and answer them with the right evaluation methods.
Learn tips and tricks for getting the most value out of your content.

You'll also receive a hard copy of Clout: The Art and Science of Influential Web Content.

Instructor:

Colleen Jones, Principal, Content Science, and Author, Clout: The Art + Science of Influential Web Content

Register today!

Gilbane Boston 2011 Announces Sponsors and New Keynote Format for 8th Annual Web & Enterprise Content Management Conference

2011-09-27T14:52:16Z

Annual Conference Helps Attendees Evaluate the Latest Solutions to Reach and Engage Customers and Foster Collaboration with Customers and Partners

Boston, MA – September 27, 2011 – The eighth annual Gilbane Conference Boston (http://gilbaneboston.com/) to take place November 29 - December 1, 2011, at The Westin Boston Waterfront Hotel in Boston, MA today announced that EndPlay™ will be the Diamond sponsor of the upcoming conference and Alfresco, CIGNEX and Liferay are this year’s Platinum sponsors. Atex, CrownPeak, OpenText, Percussion, SDL, Sitecore and Telerik are all Gold sponsors. For more information about these companies go to (http://gilbaneboston.com/exhibitors_sponsors.html)

Gilbane Boston also announed today the Opening Keynote presenters and a new rapid-fire format. Keynote presentations, moderated by Frank Gilbane - President, Outsell's Gilbane Services & Conference Chair will be limited to 10-15 minutes with 5 minutes for Q&A. The new format is designed to inspire, provoke, and provide perspective on the big issues, trends, and shifting foundation of technologies, digital strategies, and channels for communication and engagement. Panelists include Christos M. Cotsakos, Ph.D. - Founding Chairman, CEO & President, EndPlay, Inc.; Christer Johnson - Partner, North American BAO Advanced Analytics Leader, IBM Global Business Services; Georgiana Cohen - Manager, Web Content and Strategy, Tufts University and Co-founder, Meet Content; and Maureen Chew - Chief Applications Officer, Commonwealth of Massachusetts.

“In today’s business environment, every organization has one thing in common: the need to engage with multiple customer and partner communities,” said Frank Gilbane, conference chair and moderator of the keynote session. “This year’s keynote and new format share the timely theme of connecting with global customers and colleagues with marketing, product and enterprise content using web and social technologies.”

In addition, the event features six in-depth pre-conference workshops, a main conference program providing in-depth coverage of trends and technologies organized in four tracks: Customers & Engagement, Colleagues & Collaboration, Content Technology, and Cross-Media Publishing, a Technology Showcase made up of the leading vendors offering the latest tools and solutions and many networking opportunities.

For information on keynotes and entire conference program, visit:http://gilbaneboston.com/conference_program.html

IT, marketing, other and business professionals interested in attending the conference may register at: http://gilbaneboston.com/registration_information.html
Technology solution providers interested in exhibit or sponsor opportunities should visit: http://gilbaneboston.com/exhibitors_sponsors.html
Follow the conference on Twitter
http://twitter.com/gilbaneboston

About Outsell’s Gilbane Services
Outsell’s Gilbane Services provides analyst & consulting services focused on content technologies. Whether it involves web content management, digital marketing, multilingual content, enterprise search, enterprise social media, publishing, XML, or related technologies, we can help you make vendor-neutral well-informed decisions. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 70 educational conferences in North America and Europe. Information about our widely-read newsletter, consulting & advisory services, reports, white papers, case studies and analyst blogs is available at http://gilbane.com, http://www.outsellinc.com/gilbane

About Lighthouse Seminars
Lighthouse Seminars' events cover information technologies and “content technologies” in particular. This includes content management of all types, digital asset management, enterprise content management, web content management, enterprise search, web and cross-media publishing. http://lighthouseseminars.com

Contact

Lighthouse Seminars
Jeffrey V. Arcuri
508-759-8180
jeff@lighthouseseminars.com

Justifying Enterprise Search: Mitigating Risk and Getting the Right Fit

2011-09-26T14:53:47Z

Today we highlight Workshop C: Justifying Enterprise Search: Mitigating Risk and Getting the Right Fit taking place at Gilbane Boston, November 29, 9:00am - 12:00pm at the Westin Waterfront.

While enterprise search has been debated, maligned, and challenged as a high value infrastructure application over the past decade, it has a place in every enterprise with valuable content. This presentation highlights how to make the right decisions about enterprise search applications. From embedded search to high-end semantic applications, the options are numerous and the technologies solid. However, the right choice is imperative and basing selection on business priorities requires artful analysis and justification. Illustrating the risks of continuing to operate with a faulty search solution is a good way to focus thinking about the search environment in any organization.

Instructor:

Lynda Moulton, Senior Analyst & Consultant, Outsell Gilbane Services

Register today!

Webinar: Rethinking Personalization: How Contemporary Practices Change the Rules of Engagement

2011-09-05T16:51:38Z

September 22
14:30 CEST (Europe)
2:00 pm ET (North America)

Forget what you think you know about personalization.

With engagement no longer a luxury for global organizations and relevance now a mandate, there has never been a better time for digital marketers to embrace personalization and all that comes with it. Today’s practices have evolved to offer far more than personalized greetings and page optimization, and they are vastly more effective than first-generation approaches that failed to live up to the promise of personalization.

Scott Liewehr from Outsell’s Gilbane Services explains how profiling, personalizing, and targeting have matured as well as advanced in sophistication. Learn how more and richer data, smarter processes, and deeper experience with targeted content can result in tailored interactions that produce real business results.

Topics of discussion:

Defining marketing pressures: business factors that demand a fresh look at personalization
Understanding what’s new with personalization: advances in data (what marketers can capture and use), processes (how they execute), and applications (how they leverage content for engagement)
Adopting contemporary practices: how companies are taking engagement to new levels with solutions for profiling, personalizing, and targeting

This is a can’t-miss webinar for anyone who needs to understand and communicate the power, impact, and value of personalization as an engagement strategy. For more insights, download the related white paper, Understanding State-of-the-Art Practices for Profiling, Personalizing, and Targeting.

Webinar: Eliminate the Aggravation of Aggregation

2011-08-21T23:56:12Z

September 13, 2011, 11:00 am ET

Understanding the Business Value of Automated Online Data Collection and Monitoring

Concerned with the cost of online data aggregation? Unsure of the data quality? Struggling with timeliness of monitoring and collecting web data? Burdened with IT bottlenecks when scripted processes break? Don’t know how to take advantage of the data?

Online data aggregation processes are a source of aggravation for many organizations but, it doesn’t have to be that way. Attend this webinar and learn how the latest advancements in automated online data aggregation are enabling market leaders to save time and money, increase productivity, and improve data quality. Industry expert Ned May, Vice President and Lead Analyst at Outsell, Inc., will make the case for automating data aggregation processes. Connotate's Isai Shenker, Vice President of Product Management, and Gina Cerami, Vice President of Marketing, will then present proof of business value and results with real-world examples.

Webinar topics include:

When and why more companies are shifting to automation of data collection
How automated solutions work and where they fit in the technical environment
How a worldwide leader of news and business information improved the value of its newswire and risk & compliance services by automating web-based data collection and monitoring processes
Five key considerations when choosing an automated solution

Registration is open. Sponsored by Connotate.

Webinar: Best-Kept Secrets of WCM Implementations

2011-07-13T09:36:34Z

July 19, 11:00 am ET

Core capabilities for WCM matter more than ever.

Audience engagement and customer experience are among the primary motivators for investment in web content management technologies and practices. As a result, features and functions enabling these applications have naturally moved to the forefront of buyer checklists and vendor roadmaps. As many companies move into adoption, however, they are discovering a powerful little secret: foundational WCM capabilities are equally important – if not more so.

Deploying and maintaining a world-class web infrastructure can’t happen when the technology is held together by chewing gum and duct tape. Scott Liewehr, our WCM expert, and Mustafa Muhsin from the Revere Group take a fresh look at five core aspects of WCM in 2011. They explain why the fundamentals are critical for all WCM applications, from digital marketing to portals to intranets.

This discussion will be valuable for content, IT, and marketing professionals who need to refresh their knowledge about the WCM fundamentals that matter.

Topics to be covered:

Complexities in today’s WCM environment and their impact on immature and inefficient processes
Five core capabilities for WCM and implications for WCM stakeholders
Strategies for balancing WCM technology evaluations and sidestepping the features battle

Registration is open. Sponsored by Ektron.

The Gilbane Conference Launches New Community Site

2011-06-02T15:47:27Z

The Gilbane Conference Launches New Community Site

New site has social features, including blogging, public and private group creation, private messaging, and expanded profiles with areas of interest

Boston, MA – June 2, 2011 – The eighth annual Gilbane Boston Conference (http://gilbaneboston.com/) announced today a new community site for all those involved in Gilbane conferences, or interested learning how to apply content, web and mobile technologies to communicate with their ecosystem of customers, employees, suppliers, partners, and the rest of the world in the most effective and efficient way possible. The site will be kept active in between events to facilitate ongoing discussion and networking.

"The two top reasons people attend Gilbane conferences are to learn how to communicate using digital content technologies, and to network with peers and industry experts." says conference chair Frank Gilbane, "Now attendees can extend the networking and learning experience beyond the high-impact face-to-face environment to further leverage their investment in the conference all year long".

All conference registrants are added to the community site as premium members. The site welcomes those who are not able to attend our conference but who wish to contribute to the conversations, however certain privileges will be restricted to conference attendees, speakers, and sponsors. Membership, and contributions will be moderated.

The community site launches with groups representing the four conference tracks at Gilbane Boston 2011: Customers & Engagement, Colleagues & Collaboration, Content Technologies, and Cross-media Publishing. Members can login and join today, and suggest specific topics they would like to see covered - the track chairs will be monitoring these groups. Site members can also create their own groups and get a discussion going.

Sign-up to be a member of the new community site at:
http://gilbaneboston.com/community/

If you have questions about the community site email:
webmaster@gilbaneboston.com

The 2011 Gilbane Boston conference, produced by Frank Gilbane and Lighthouse Seminars, takes place November 29 - December 1, 2011 at The Westin Boston Waterfront Hotel. The Gilbane Conference brings together industry thought leaders from global businesses and technology, analyst, and consulting firms to help organizations learn how to meet the critical issues challenges they face in using web technologies and digital content to more effectively connect with customers and collaborate with colleagues across mobile and web platforms.

For detailed information on the conference, visit: http://gilbaneboston.com

Follow the conference on Twitter (#gilbaneboston):
http://twitter.com/gilbaneboston

About Outsell’s Gilbane Services
Outsell's Gilbane Services (formerly The Gilbane Group) provides analyst and consulting services focused on helping businesses with content strategies, practices, and technologies and their application to high-value business solutions. We have delivered quality technology and market education and insight to publishers, global enterprises, governments, and non-profits since 1987. Visit us at gilbane.com or outsellinc.com. Visit the Gilbane Boston conference site at: http://gilbaneboston.com.

About Lighthouse Seminars
Lighthouse Seminars' events cover information technologies and “content technologies” in particular. These include content management of all types, web content management, digital asset management, enterprise portals, enterprise search, web, mobile and cross-channel publishing, authoring, content and information integration, information architecture, and e-catalogs. http://lighthouseseminars.com

Contact
Lighthouse Seminars
Jeffrey V. Arcuri, 508-759-8180
jeff@lighthouseseminars.com

Thank you,

The Lighthouse Seminars & Gilbane Boston team