Content quality is a great example of the all-too-common disconnect between strategy and execution.
On the one hand, companies say, "The quality of our content is really important to us. We know it's relevant to meeting business goals and objectives. Who doesn't want good quality content?"
On the other hand, they say, "But it's too hard to make everyone do it. We can't make a business case for investment. Sure, we get complaints, but that's what customer support is for. Why isn't okay quality good enough?"
Many organizations fail to understand the true impact of mediocre or poor quality content on their business goals and objectives. Everyone who interacts with customers, prospects, employees, partners, and regulatory agencies pays the price. How can you eliminate the poor quality tax?
Content quality doesn't have to be the stuff of wistful thinking. This webinar explains how to get beyond wishing to actually achieving content quality with proactive (but non-intrusive) management.
Register today for Making Quality Part of Your Content DNA.
Andrew Bredenkamp, CEO of Acrolinx, and Kevin Baker, Senior Director at COMSYS, join Mary Laplante in a discussion about business, process, and technology issues related to content quality management. They will share best practices for delivering content that engages customers, protects and builds brand, mitigates risk in regulatory environments, and communicates consistently in multiple languages.
Sponsored by Acrolinx.
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Next in the Post-Conference Content Queue: A guest post from Sue Anne Reed, who just enjoyed her first conference through a separate contest held by speaker Robert Rose. She'll wrap up an awe-inspiring series of notes, which transcribe the sessions she attended.
Stay Tuned! ]]>At last year's Localization World conference in Berlin, we heard a terrific case study presentation by Voith, a German industrial manufacturer serving paper, energy, mobility, and service markets. The session was introduced by Daniel Nackovksi from Across Systems, Voith's language technology partner. Nackovksi commented that while the integration of content management and translation management was critical to Voith's content globalization strategy, the use of XML was the real key to the company's accelerated creation of multilingual product content. Ah, music to our ears. We remember thinking what a great webinar the Voith story would make . . .
In this webinar, Voith share its formula for success with multilingual product content creation and delivery. Voith is one of the Europe's largest family-owned businesses, with sales of EUR 5.1 billion. Voith machines produce more than one-third of the world's paper, and its generators and turbines generate more than 30% of the electric energy generated worldwide by hydro power. Learn how content management, translation management, and smart content drive customer satisfaction for Voith and its customers.
Integration Calculus: CMS + TMS = Turbo-Accelerated Creation of Multiingual Product Documentation
Register now. Moderated by Gilbane. Sponsored by Across.
Speaking of Localization World Berlin, at this year's conference (June 8-9) we're moderating a panel entitled Collision or Convergence? Managing the Intersection of Content Management and Translation Management Systems. CMS/TMS integration is on Gilbane's content globalization 2010 Heat Map. The Voith webinar and the Localization World panel explain why and provide guidance on making making it work within global enterprises.
]]>Neil Schmidt, Vice President of Operations at Wolters Kluwer Medical, describes how his company is leveraging outsourced production services to capitalize on digital publishing opportunities. He joins our own David Guenette and Bill Trippe in a lively discussion of why and how today's contemporary services partners are changing the print/digital equation. Learn how to decrease time to market, increase revenues, and reduce costs by focusing on what you do best and outsourcing the rest.
Publishing Production Outsourcing: Wolters Kluwer's Formula for Success
Register today. Sponsored by Aptara.
If you're interested in this web seminar, you'll want to take Gilbane's survey on the current and future state of digital book publishing.
]]>This session takes place on May 20th at 2:00pm PST.
We are seeing the emergence of a new class of both enterprise applications and web-based businesses in which semantic technologies play a core role in delivering value to the user. These new applications are based on analytic intelligence about the nature and context of the information at play in their domain, while at the same time taking the intentions and context of the user into account. In this session, you will hear from leading practitioners about how they are engineering content enhancement, semantic search techniques, and contextualized user interaction designs to deliver smarter products and services to users.
Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Speakers:
Marc N. Haines, Senior IT Architect, Ictect
Nosa Omoigui, Founder & CEO of Nervana, Inc
Brooke Aker, CEO, Expert System USA
Have questions about this session? Ask Hadley Reynolds, the track chair and moderator.
]]>C6. Integrating External and Internal Social Efforts to Maximize Business Performance
Some organizations have deployed enterprise social software to address both external and internal use cases, but few have created linkages between the two. This session uses customer case studies to demonstrate the business value created by integrating external and internal social collaboration efforts and to highlight some of the related challenges.
Moderator: Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software, Gilbane Group
Speakers:
Ken Efta, Co-Founder & Principal Consultant, Allysis
David Rosenberg, Vice President & Development Lead of Internet Services, Edelman
Randy Ziegler, Director of the EMC Community Network, EMC
Have questions about this session or the Customers & Engagement track? Ask Larry Hawes, the track chair and moderator.
]]>Instructor: Tony Byrne, Founder, Real Story Group, CMSWatch
Workshop B: Learn to Develop an Actionable Intranet Strategy
Instructor: Scott Liewehr, Senior Analyst, Web Content Management, Gilbane Group
Workshop C: Managing Smart Content: How to Deploy XML Technologies across Your Organization
Instructors: Dale Waldt, Senior Consultant, XML & Content Technologies, Gilbane Group Geoffrey Bock, Senior Analyst, Collaboration & Social Computing, Gilbane Group
Workshop D: A Methodology for Web Governance
Instructor: Lisa Welchman, Partner, WelchmanPierpoint
Workshop E: Proving the ROI of a CMS
Instructors: CM Pros Members
Workshop F: The State of the CM Union
Instructors: CM Pros Board Members, Lisa Welchman, Partner, WelchmanPierpoint
]]>This session takes place on May 20th at 2:00pm PST.
T10. Building Robust Content Assets
Robust content can drive many processes designed to realize savings in time and costs and enable high quality, accurate information. Building robust content requires an understanding of the business drivers for your content and the systems that are used to create and manage it. Migrating legacy content to a robust environment will entail adding detail and value to the content before it can enable these benefits. This session focuses on the challenges and goals for creating robust content.
Video Introduction to the session.
Moderator: Dale Waldt, Senior Consultant, Gilbane Group
Speakers:
Andrew Striemer & Chad Miller, Robert Half International
"Pain Free Content Migration at Robert Half International"
Deane Barker, Content Management Practice Director, Blend Interactive
"The Mysterious Art of the Content Inventory"
Dick Weisinger, Software Technologist, Formtek
"Building a Global View of Your Organizational Data"
Have questions about this session or the Content Technologies track? Ask Dale Waldt, the track chair and moderator.
]]>This session takes place on May 20th at 8:30am PST.
T4. SharePoint Search – Evaluating Options and Alternatives
With the upcoming release of the lastest versions of SharePoint and Office, many firms are taking a new look at their search strategies in light of the changing offerings from Microsoft. In this session, leading Sharepoint experts will discuss the new look of search in SharePoint and offer their guidance about how to go about building a search strategy that makes sense in light of the goals of the business, the many search systems installed, and the future directions in the technology.
Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Speakers:
Miles Kehoe, Senior Strategist & President, New Idea Engineering
Jeff Fried, Senior Product Manager, Microsoft
Have questions about this session or the Customers & Engagement track? Ask Hadley Reynolds, the search track chair and moderator.
]]>The Customers & Engagement track kicks off appropriately with a focus on our collective audience: the consumer. The experts on this panel have dedicated their careers to understanding the mindset of users, creating top-notch customer experiences both on and off the web, and engaging customers and prospects alike. The intent of this session is twofold: 1) to open the minds of attendees to the perspectives of the audiences they serve, and 2) to learn, through the course of dialog, the techniques and best practices of creating a world-class customer experience.
Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group; President CM Pros
Speakers:
Donna Rossi, VP Global Customer Experience Management, Western Union
Kumar Vora, Vice President & General Manager, Enterprise, Adobe
Shannon Ryan, CEO, non~linear creations
Michael Fisher, Senior VP Sales & Marketing (Americas), Alterian
Have questions about this session or the Customers & Engagement track? Ask Scott Liewehr, the track chair and moderator: email or DM at http://twitter.com/sliewehr
]]>Workshop F: A The State of the CM Union
Instructor: Lisa Welchman, Partner, WelchmanPierpoint
These are exciting and challenging times for the Content Management industry - vendor consolidation, fundamental changes in the way people engage, the ubiquity of tools like SharePoint, the debate over the very definition of what makes a CMS - all as the discipline of managing content matures and emerges from IT.
We get the ball rolling on the pre-conference workshops with representatives from the CM Pros Board (including Scott Liewehr and Ian Truscott) and leading guest speakers (including Lisa Welchman) to look at the big picture of what it means to be a CM professional today. We’ll take a look at the trends and offer our perspectives.
We'll also be revealing the results of our survey, 'CMState' - where we've called upon the 13,000+ members of the CM Pros extended community to tell us what's really affecting them, their organizations and their industry. We believe it to be the first and largest survey of content management professionals of its kind.
We won't just be talking about the technology, the vendors and the strategies, but also about our profession - what it means to be a content management professional. We'll talk openly about our industry, and how the CM Pros organization can help and what we have planned. As our industry moves and reinvents - so must we.
In this session we will:
We look forward to you joining us. In the meantime, how about participating in our survey? It's open to all and we'll send you the results in a whitepaper - http://www.cmstate.com.
]]>Sign-up for the 7th annual Gilbane San Francisco Conference and use discount code GILBANE to save an additional $200!
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