April 2010 Archives

Workshop A: Insider's Guide to Selecting WCM, Collaboration, and Social Software

Instructor: Tony Byrne, Founder, Real Story Group, CMSWatch

Workshop B: Learn to Develop an Actionable Intranet Strategy

Instructor: Scott Liewehr, Senior Analyst, Web Content Management, Gilbane Group

Workshop C: Managing Smart Content: How to Deploy XML Technologies across Your Organization

Instructors: Dale Waldt, Senior Consultant, XML & Content Technologies, Gilbane Group Geoffrey Bock, Senior Analyst, Collaboration & Social Computing, Gilbane Group

Workshop D: A Methodology for Web Governance

Instructor: Lisa Welchman, Partner, WelchmanPierpoint

Workshop E: Proving the ROI of a CMS

Instructors: CM Pros Members

Workshop F: The State of the CM Union

Instructors: CM Pros Board Members, Lisa Welchman, Partner, WelchmanPierpoint

Today we highlight the Building Robust Content Assets session at Gilbane San Francisco.

This session takes place on May 20th at 2:00pm PST.

T10. Building Robust Content Assets
Robust content can drive many processes designed to realize savings in time and costs and enable high quality, accurate information. Building robust content requires an understanding of the business drivers for your content and the systems that are used to create and manage it. Migrating legacy content to a robust environment will entail adding detail and value to the content before it can enable these benefits. This session focuses on the challenges and goals for creating robust content.

Video Introduction to the session.

Moderator: Dale Waldt, Senior Consultant, Gilbane Group

Speakers:
Andrew Striemer & Chad Miller, Robert Half International
"Pain Free Content Migration at Robert Half International" 
Deane Barker, Content Management Practice Director, Blend Interactive
"The Mysterious Art of the Content Inventory" 
Dick Weisinger, Software Technologist, Formtek
"Building a Global View of Your Organizational Data"

Have questions about this session or the Content Technologies track? Ask Dale Waldt, the track chair and moderator.

Register today!

Today we highlight the SharePoint Search – Evaluating Options and Alternatives session at Gilbane San Francisco.

This session takes place on May 20th at 8:30am PST.

T4. SharePoint Search – Evaluating Options and Alternatives

With the upcoming release of the lastest versions of SharePoint and Office, many firms are taking a new look at their search strategies in light of the changing offerings from Microsoft. In this session, leading Sharepoint experts will discuss the new look of search in SharePoint and offer their guidance about how to go about building a search strategy that makes sense in light of the goals of the business, the many search systems installed, and the future directions in the technology.

Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC

Speakers:
Miles Kehoe, Senior Strategist & President, New Idea Engineering
Jeff Fried, Senior Product Manager, Microsoft

Have questions about this session or the Customers & Engagement track? Ask Hadley Reynolds, the search track chair and moderator.

Register today!

Today we highlight the Customers & Engagement Track Keynote at Gilbane San Francisco. This session takes place on May 19th at 11:00am PST. 

The Customers & Engagement track kicks off appropriately with a focus on our collective audience: the consumer. The experts on this panel have dedicated their careers to understanding the mindset of users, creating top-notch customer experiences both on and off the web, and engaging customers and prospects alike. The intent of this session is twofold: 1) to open the minds of attendees to the perspectives of the audiences they serve, and 2) to learn, through the course of dialog, the techniques and best practices of creating a world-class customer experience.

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group; President CM Pros

Speakers:
Donna Rossi, VP Global Customer Experience Management, Western Union
Kumar Vora, Vice President & General Manager, Enterprise, Adobe
Shannon Ryan, CEO, non~linear creations 
Michael Fisher, Senior VP Sales & Marketing (Americas), Alterian

Have questions about this session or the Customers & Engagement track? Ask Scott Liewehr, the track chair and moderator: email or DM at http://twitter.com/sliewehr

Register today!

Our contest launches on Monday, and we'll have a few Conference Plus Packages to give away as well as some Conference Only passes.  In addition to the regular "Luck of the Draw" methods of winning, this contest will also have non-luck aspects to it. I am excited to announce that Bloggers will stand to benefit most this time around, with plenty of incentives to create content in order to win. Check out the rules ahead of time (those wishing to participate in the Blogging feature will need to register with me).  The contest is open to everyone able & willing, and could be expanded in scope depending on participation!

http://gilbanesf.com/contest.html

Gilbane San Francisco 2010 pre-conference workshops are a great way to get up-to-speed quickly with a half-day deep dive. Today we would like to highlight:

Workshop F: A The State of the CM Union

Instructor: Lisa Welchman, Partner, WelchmanPierpoint

These are exciting and challenging times for the Content Management industry - vendor consolidation, fundamental changes in the way people engage, the ubiquity of tools like SharePoint, the debate over the very definition of what makes a CMS - all as the discipline of managing content matures and emerges from IT.

We get the ball rolling on the pre-conference workshops with representatives from the CM Pros Board (including Scott Liewehr and Ian Truscott) and leading guest speakers (including Lisa Welchman) to look at the big picture of what it means to be a CM professional today. We’ll take a look at the trends and offer our perspectives.

We'll also be revealing the results of our survey, 'CMState' - where we've called upon the 13,000+ members of the CM Pros extended community to tell us what's really affecting them, their organizations and their industry. We believe it to be the first and largest survey of content management professionals of its kind.

We won't just be talking about the technology, the vendors and the strategies, but also about our profession - what it means to be a content management professional. We'll talk openly about our industry, and how the CM Pros organization can help and what we have planned. As our industry moves and reinvents - so must we.

In this session we will:

• Exclusively reveal the results of our CMState survey; what are the real trends and challenges our industry is facing - in the words of the people facing them
• Dissect some of those challenges and trends with thought-provoking presentations and workshop activities
• Help you connect with your profession as a content management practitioner
• Give you a primer for the rest of the conference - the sorts of questions we think you should have in mind as you enter the sessions and network with your peers

We look forward to you joining us. In the meantime, how about participating in our survey? It's open to all and we'll send you the results in a whitepaper - http://www.cmstate.com.

Register today!

Early Discount Extended for One Week!

Sign-up for the 7th annual Gilbane San Francisco Conference and use discount code GILBANE to save an additional $200!

Marketers are under great pressure to attract and keep more customers, and do not have a lot of room for mistakes. Corporate websites are now the most important public face of an organization, and the best way to grow, and communicate with, a broader customer base. Successful sales and marketing now requires Web sites with supporting content management systems that can reach a global audience, a mobile audience, and an audience familiar with social media and used to richer media. Websites also need to be findable, accessible, engaging, real-time & responsive, and have accurate and timely information that is synchronized with other channels. This is a tall order, but it is what your customers expect, and what companies are building. Fortunately...

There is a special track of conference sessions designed just for marketing professionals at this year's Gilbane San Francisco.

A section of our conference has been created for anyone responsible for marketing, business, or technical aspects of public facing websites, including, sales & marketing, digital marketing, brand managers, Web managers, business managers, digital media, e-commerce managers, content managers, strategists and IT supporting marketing organizations.

The conference opens with a dynamic keynote by Jeremiah Owyang, Altimeter Group's partner in charge of their customer strategy practice. Jeremiah may communicate with more companies on the use of web and social software technologies for connecting with customers than any other individual. Jeremiah has been involved in interactive marketing both as a Web marketer and an analyst at Forrester and now at Altimeter Group. If you want to know how companies are actually using social and web tools to engage with customers, Jeremiah is the go-to guy. 

Our Customers & Engagement track kicks off with a focus on our collective audience: the consumer. The experts on this panel have dedicated their careers to understanding the mindset of users, creating top-notch customer experiences both on and off the web, and engaging customers and prospects alike. The intent of this session is twofold: 1) to open the minds of attendees to the perspectives of the audiences they serve, and 2) to learn, through the course of dialog, the techniques and best practices of creating a world-class customer experience.

Additional marketing focused conference sessions include:

• Findability – Crafting Your Site to Drive Traffic and Improve Conversions
• The link between understanding the user (personas, surveys, task analysis, scenarios, content metrics)
• Reaching More Customers - Case Studies in Multilingual, Multisite WCM
• Audience Engagement Frameworks - Case Studies
• Gathering Customer Intelligence – Are Listening to Your Customers?
• How to Mold the Customer Experience
• Smarter e-Commerce – Raising the Bar for the User Experience
• WCM as the Digital Marketing Hub
• Social Analytics: The Key to ROI in Enterprise Social Software?
• Real-time Search – Mining the Conversation for Immediate Results
• Semantic Technologies – Foundation for Smarter Online Business 

See all 48 conference sessions at: http://gilbanesf.com/conference_program.html

A small sample of speakers includes:

• Donna Rossi, VP Global Customer Experience Management, Western Union
• Kumar Vora, Vice President & General Manager, Enterprise, Adobe
• Shannon Ryan, CEO, non~linear creations
• Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
• Joan Lasselle, President, Lasselle-Ramsay, Inc.
• Amy Hills, Manager of Technical Communications, Xilinx
• Sagar Kamdar, Product Manager, Google
• Gert-Jan Schikker, Marketing Manager New Media, Voetbal International
• Melissa Casburn, Director of User Experience, ISITE Design 
• Darren Guarnaccia, VP Product Marketing, Sitecore
• Paul Sondregger, Chief Strategist, Endeca
• Robert Rose, Chief Troublemaker, Big Blue Moose

See all 80 speakers at: http://gilbanesf.com/speakers.html

Register today!

The seventh annual Gilbane San Francisco Conference (http://gilbanesf.com/) produced by the Gilbane Group and Lighthouse Seminars, takes place May 18-20, 2010 at The Westin Market Street Hotel, and is open for press/analyst registration. If you want to request a press pass or have questions about qualifications you can also email us at press@gilbane.com. Those with proper press/analyst credentials will be approved.

48 educational sessions, interactive panel discussions, workshops, product labs, and more...

See the complete conference schedule at:
http://gilbanesf.com/conference-schedule.html

See the conference session descriptions at:
http://gilbanesf.com/conference_program.html

See the in-depth pre-conference workshops at:
http://gilbanesf.com/workshops.html

Sponsors & exhibitors to-date are listed at:
http://gilbanesf.com/exhibitors_sponsors.html

Don't miss the industry's most popular and respected event.
Registration is now open at:
http://gilbanesf.com/registration_information.html

Exhibit Hours
Wednesday, May 19: 10:00 am - 6:00 pm
Thursday, May 20: 10:00 am - 2:00 pm

Follow Gilbane San Francisco on Twitter (tag: gilbanesf)

Subscribe to our Events Feed for updates

Contact
Lighthouse Seminars
Jeffrey V. Arcuri, 508-759-8180
jeff@lighthouseseminars.com

For Immediate Release:

Cambridge MA, April 1, 2010. Gilbane Group, a division of Outsell, Inc. today announced that Ian Truscott has joined Gilbane Group as Senior Analyst, Web Content Management. Ian has fifteen years of enterprise software experience, ten of them working with web content management. This experience has come as a CTO, in product marketing, product development, sales and consulting, and also working with a broad range of organisations and large central government departments while living and working in the USA and UK. Ian comes to Gilbane Group from Alterian, where he was VP, WCM Product Strategy. Alterian sells a platform that combines web content management, marketing campaign management and social media monitoring tools. Ian is based in London, and will be working with both European and U.S. clients.

"We are extremely delighted to welcome Ian into the WCM practice. His thought leadership and undying passion are well-respected in the industry, and our clients will benefit immensely from his wealth of experience architecting the strategies of multiple successful WCM products." said Scott Liewehr, Senior Analyst for Web Content Management at Gilbane Group.

"I am incredibly excited to be joining Gilbane, it is a huge compliment to be offered this opportunity to contribute to the wealth of knowledge and experience already here, at what is a critical and exciting phase in the growth and maturity of our industry. " said Ian Truscott, Senior Analyst, Web Content Management at Gilbane", I am passionate about Web Content Management, of where this discipline should sit in the C level consciousness, and I can't wait to meet our community, to learn what our customers are striving to achieve, to help them in their goals and share my decade of experience in this business."

"I am very happy to announce the addition of Ian to our team. We are expanding our presence in Europe and also expanding our Web Content Management practice to keep up with the demand from  enterprise marketing executives, in addition to IT - Ian is a perect fit." said Frank Gilbane, Gilbane Group President. "Meet Ian at Gilbane San Francisco, and follow him on Twitter at @IanTruscott".

About Gilbane Group, a division of Outsell, Inc.
Gilbane Group is an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987. We have helped organizations of all sizes from a wide variety of industries and governments. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 70 educational conferences in North America and Europe. Our next event is Gilbane San Francisco, May 18-20, 2010 - http://gilbanesf.com/. Information about our widely read newsletter, reports, white papers, case studies and analyst blogs is available at http://gilbane.com.