Content Globalization Track Video Preview

In this series of videos, Mary details what problems will be addressed and what kinds of businesses can benefit from (3/4) of the Content Globalization Track. 

C7. Breaking out of the Silo: Improving Global Content Value Chains by Collaborating Across Departments

T3. Content Metrics: Tools for Measuring ROI in Global Content Infrastructures

P1. Eliminating the Multilingual Multiplier: Addressing the Cost of Producing Formatted Content in Multiple Languages

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E4. Reaching More Customers - Case Studies in Multilingual, Multisite WCM

The number one requirement for audience engagement is language. We can’t engage our audiences if we don’t communicate in their preferred language. Leading practitioners show how they are addressing the significant challenges associated with managing global content for multiple websites in multiple languages.