March 2010 Archives

Gilbane San Francisco 2010 pre-conference workshops are a great way to get up-to-speed quickly with a half-day deep dive. Today we would like to highlight:

Workshop D: A Methodology for Web Governance

Instructor: Christine Pierpoint Lisa Welchman, Partner, WelchmanPierpoint

The Web is a vital platform for enabling communications, collaboration and transparency, but many organizations are exposed because of immature governance over their Web properties. New practices and technologies, such as social media and Web CMS, have a big impact on an organization and require policies and standards to make sure staff is executing in a way that limits risk. But who get’s to make the rules? IT, Marketing and Business stakeholders all share ownership of the Web which may lead to confusion or conflict over how Web decisions are made.

In this workshop Christine Pierpoint of WelchmanPierpoint will illustrate a methodology for effective Web governance. Workshop participants will walk way with an understanding of how to develop, implement and utilize mature Web governance in their organization.

Using a proven methodology, workshop participants will:

• Explore the components of the governance lifecycle, from upper-management strategy and decision-making to gathering Web team input and measuring success
• Discuss the challenges and risks many organizations face when making decisions about their Web presence and how to avoid them
• Walk through the steps for creating a Web governance framework
• View best practices and example Web governance models
• Discuss Web policies and standards and how to mitigate risks and exposures

As a result of this workshop, participants will be able to assess the maturity of their organization’s Web governance and take steps to formalize inputs and decisions related to Web policy setting and standards enforcement.

Register today!

Gilbane San Francisco 2010 pre-conference workshops are a great way to get up-to-speed quickly with a half-day deep dive. Today we would like to highlight:

Workshop C: Managing Smart Content: How to Deploy XML Technologies across Your Organization

Instructor: Dale Waldt, Senior Consultant, XML & Content Technologies, Gilbane Group

Smart content holds great promise. First with SGML and now with XML, we are marking up content with both formatting and semantic tags, and adding intelligence to electronic information. Using richly tagged XML documents that exploit predefined taxonomies, we are developing innovative applications for single source publishing, pharmaceutical labeling, and financial reporting. By managing content snippets in a granular yet coherent fashion, these applications are revolutionizing our capabilities to meet business needs and customers’ expectations.

What’s working and why? What are the lessons learned from these innovative applications? Does the rapid growth of web-based collaborative environments, together with the wide array of smart content editors, provide the keys to developing other business solutions? There are many promising approaches to tagging content while doing work. Yet we still face an uphill battle to smarten up our content and develop useful applications.

In this workshop, members of the Gilbane practice on XML technologies will share our experiences and provide you with practical strategies for the future. We will address a range of topics, including:

• The business drivers for smart content
• Some innovative content management techniques that make authors and editors more productive
• The migration paths from ‘conventional’ documents to smart content
• How to apply industry-specific taxonomies to tag content for meaning
• The prospects for mash-ups to integrate content from disparate application communities

We will discuss both the rapidly developing technologies available for creating, capturing, organizing, storing, and distributing smart content, as well as the organizational environment required to manage content as business processes. We will identify some of the IT challenges associated with managing information as smart content rather than as structured data, and map strategies to address them. We invite you to join the conversation about how best to exploit the power of XML as the foundation for managing smart content across your organization.

Register today!

In this series of videos, Mary details what problems will be addressed and what kinds of businesses can benefit from (3/4) of the Content Globalization Track. 

C7. Breaking out of the Silo: Improving Global Content Value Chains by Collaborating Across Departments

T3. Content Metrics: Tools for Measuring ROI in Global Content Infrastructures

P1. Eliminating the Multilingual Multiplier: Addressing the Cost of Producing Formatted Content in Multiple Languages

Not featured:

E4. Reaching More Customers - Case Studies in Multilingual, Multisite WCM

The number one requirement for audience engagement is language. We can’t engage our audiences if we don’t communicate in their preferred language. Leading practitioners show how they are addressing the significant challenges associated with managing global content for multiple websites in multiple languages.

This is the first in a series of videos that are aimed at enlightening you about all that there is to be excited for in San Francisco in May. These videos will get released on our Facebook Fan Page first, so be sure to fan us in order not to miss any!

Converse with the Experts at the Conference, in the Exhibit Area and in the Hallways!

We are honored to bring you a "who's who" of leading practitioners, analysts, and technologists at our upcoming San Francisco Conference, this year focused on the theme “Content, Collaboration & Customers”, and strategies for engaging global customers on the Internet, and for collaborating with both internal colleagues and customers.

And, you aren't limited to listening to speakers on a panel - there are two full days on conversations taking place in the hallways, in the exhibitor area, and during the reception, lunches and breaks. This large collection of diverse content management technology experts can only be found at Gilbane events. Don't miss this opportunity to learn, network, and socialize with colleagues, peers, and experts at http://gilbanesf.com/.

You can learn more about our speakers, including how to connect with them via Twitter or their blogs at http://gilbanesf.com/speakers.html.

Our faculty of experts and industry leaders includes:

Brooke Aker - CEO, Expert System

Rahel Anne Bailie - President, Intentional Design Inc.

Deane Barker - Content Management Practice Director, Blend Interactive

Laura Bellamy - Information Architect, VMware, Inc

Aldo Bermudez - Sr. Manager, Web Publishing, Cisco Systems

Geoffrey Bock - Senior Analyst, Collaboration & Social Computing, Gilbane Group

Bob Boiko - Senior Lecturer, University of Washington iSchool & President, Metatorial Services Inc.

Tony Byrne - Founder, The Real Story Group & CMS Watch

Arje Cahn - CTO, Hippo

Gerry Campbell - CEO, Collecta

Steve Carton - Vice President, Content Technologies, Retrieval Systems Corporation

Melissa Casburn - Director of User Experience, ISITE Design

Sri Chilukuri - Chief Executive Officer, Content Circles

Dr. Donna Cuomo - Chief Information Architect, Center for Information and Technology, MITRE

Laurie E. Damianos - Lead Artificial Intelligence Engineer, Multimedia and Collaboration, MITRE

Ken Efta - Cofounder and Principal Consultant, Allyis Inc.

Jeff Fried - Senior Product Manager, Microsoft

Emmanuel Garcin - Vice President & General Manager, Jahia North America

Chip Gettinger - Vice President, XML Solutions, SDL Trisoft

Frank Gilbane - President & Founder, Gilbane Group, a division of Outsell, Inc.

Jen Grant - Vice President, Marketing, Box.net

Carl Grimm - Director, Advanced Technologies at New Idea Engineering

Darren Guarnaccia - VP Product Marketing, Sitecore

David Guenette - Senior Analyst, Gilbane Group

Marc N. Haines - Senior IT architect at Ictect, Inc

Neal Hannon - Senior Consultant, Gilbane Group

Vern Hanzlik - Chief Marketing Officer, Sajan & President, Sajan Software

Larry Hawes - Lead Analyst, Collaboration and Enterprise Social Software, Gilbane Group

Ed Hoffman - VP, Global Business & Corporate Development, SLI Systems

J.B. Holston - CEO & President, NewsGator Technologies, Inc.

Rob Howard - Founder & CTO, Telligent

Sophie Hurst - Director, Product Marketing, SDL

Miles Kehoe - Senior Strategist & President, New Idea Engineering

Jeff Kennedy - Manager, Engineering Systems Department & Technical Publications Department, Club Car, Inc.

Rob Koplowitz - Principal Analyst, Forrester Research

Mary Laplante - VP Client Services, Gilbane Group

Joan Lasselle - President, Lassalle-Ramsay Inc.

Scott Liewehr - Senior Consultant, Web Content Management Gilbane Group

Michael Martyn - President, Enthink, Inc

Ned May - Director & Lead Analyst, Outsell Inc.

Cheryl McKinnon - Chief Marketing Officer, Nuxeo

Andy McLoughlin - Co-Founder & VP Business Development, Huddle

Sam Mefford - Enterprise Search Practice Lead, Avalon Consulting

Chad Miller - Web Applications Developer, Robert Half International, Inc.

Gary Muddyman - Managing Director/CEO, Oxford Conversis

Camthuy Nguyen - Localization Program Manager, Collaboration Software Group, Cisco WebEx

Kevin Nichols - Independant Consultant

Nosa Omoigui - Founder & CEO, Nervana, Inc

Jeremiah Owyang - Partner, Customer Strategy Altimeter Group

Christine Pierpoint - Partner, WelchmanPierpoint

Daniel W. Rasmus - Strategist & Author

Hadley Reynolds - Research Director, Search & Digital Marketplace Technologies, IDC

Robert Rose - Founder & Chief Troublemaker, Big Blue Moose

Donna Rossi - Vice President, Global Customer Experience, The Western Union Company

Shannon Ryan - President & CEO, non-linear creations

Gert-Jan Schikker - Marketing Manager New Media, Voetbal International, WPG Publishing Group

Tom Sheridan - IT Director, Gas Technology Institute

Paul Sondregger - Chief Strategist, Endeca

Andrew Striemer - CMS Product Manager, Robert Half International, Inc

Bill Trippe - Vice President, Content Strategies, Gilbane Group

Catherine van Zuylen - Vice President of Product Marketing, Attensity

Kumar Vora - Vice President & General Manager, Adobe LiveCycle

Dale Waldt - Senior Consultant, Gilbane Group

Shaun Walker - Creator & Chief Architect, DotNetNuke

Dick Weisinger - Vice President and Chief Technologist, Formtek, Inc

Ian White -The Business Insider

Richard Zwicky - President and Founder, Enquisite

The complete conference program and speaker list is available at http://gilbanesf.com/conference_program.html

We Hope To See You There!

Best,

The Gilbane and Lighthouse teams

For Immediate Release
Contact Dawn Ringel, Warner Communications
781-449-8456 or dawn@warnerpr.com

The Gilbane Group and Book Industry Study Group Announce Market-Centric Research Partnership

Organizations Will Provide Insights on How to Drive Business with Technology

New York, NY and Cambridge, MA—March 16, 2010—The Gilbane Group, a division of Outsell, Inc., and the Book Industry Study Group (BISG) today announced a strategic partnership to help members of the book industry community succeed through innovative uses of technology. Together, Gilbane and BISG will provide market-centric research and actionable guidance for book industry professionals—from publishers to wholesalers—seeking to profit from the “digital revolution.”

“XML, search technology, and e-readers are among the numerous innovations that have challenged the book industry while increasing business opportunities for the most agile,” said Bill Trippe, Vice President Content Strategies and Lead Analyst, Gilbane. “Industry executives need clear guidance on how to distinguish between hype and substance, and apply the right technological strategies to stay competitive.”

“BISG and Gilbane share a vital interest in the future of the book industry. By providing an objective, research-based perspective, we will be able to add enormous value for BISG’s members and the industry at large,” said Scott Lubeck, Executive Director, BISG.

The new partnership includes:

For additional information on the new partnership, please contact Scott Lubeck at scott@bisg.org or 646-336-7141, and Bill Trippe at bill@gilbane.com or 781-526-2564.

About The Gilbane Group
The Gilbane Group has been writing and consulting about the strategic use of information technologies since 1987. Our analysts have helped organizations of all sizes from a wide variety of industries and governments. We work with the entire community of stakeholders including investors, enterprise buyers of IT, and technology suppliers. We have organized over 60 educational conferences in North America and Europe. Our next event is Gilbane San Francisco, May 18-20, 2010 - gilbanesf.com/. Information about our widely read newsletter, reports, white papers, case studies and analyst blogs is available at http://gilbane.com. The Gilbane Group is a division of Outsell, Inc. (www.outsellinc.com), the only research and advisory firm focused on advancing the publishing and information industries.

About Book Industry Study Group, Inc.
The Book Industry Study Group, Inc. (BISG) is the U.S. book industry's leading trade association for policy, standards and research. The mission of BISG is to create a more informed, empowered and efficient book industry supply chain for both physical and digital products. Membership consists of publishers, manufacturers, suppliers, wholesalers, retailers, librarians, and others engaged in the business of print and electronic media. For over 30 years, BISG has provided a forum for all industry professionals to come together and efficiently address issues and concerns to advance the book community. Learn more about BISG at www.bisg.org.

For Immediate Release:

Customer & Collaboration Visionaries Jeremiah Owyang and Dan Rasmus to Keynote Gilbane San Francisco Content Management Conference

Annual Conference Helps Attendees Evaluate the Latest Solutions to Reach and Engage Customers and Foster Collaboration with Customers and Partners

Boston, MA – March 10, 2010 – The seventh annual Gilbane San Francisco Conference (http://gilbanesf.com/) announced today that its lineup of keynote speakers will address the critical issues businesses face in using web technologies and content to more effectively connect with customers and collaborate with colleagues. The upcoming Gilbane San Francisco conference, produced by the Gilbane Group and Lighthouse Seminars, takes place May 18-20, 2010, at The Westin Market Hotel in San Francisco.

Public facing Internet sites are the new corporate front door, where customers, partners and investors engage with the corporate brand and develop perceptions. Intranets, blogs, wikis, portals and social software tools provide knowledge workers increasingly efficient ways to collaborate and share knowledge. Web and enterprise content management permeate every aspect of an organization, and customer and internal-facing applications share requirements that call for a number of enterprise content, publishing and infrastructure technologies, such as multi-lingual, social media, search, and more. Gilbane San Francisco 2010 brings together industry thought leaders from technology, enterprise IT, analyst, and consulting firms who provide attendees with the latest strategies, techniques and practices for successful application of web technologies to improve communications with global customers, employees and partners.

In addition to visionary keynotes, the event features in-depth pre-conference workshops and a main conference providing in-depth coverage of trends and technologies organized in four tracks: Customers & Engagement, Colleagues & Collaboration, Content Technology, and Content Publishing

Opening Keynote:
Our opening keynote session sets the stage for the rest of the conference with presentations & discussion of two of our main themes: engaging customers, and collaborating with colleagues. Prolific blogger and Twitterer Jeremiah Owyang may communicate with more companies on the use of web and social software technologies for connecting with customers than any other individual. Jeremiah has been involved in interactive marketing both as a Web marketer and an analyst at Forrester and now at Altimeter Group. If you want to know how companies are actually using social and web tools to engage with customers, Jeremiah is the go-to guy. Strategist and Author Dan Rasmus has been studying the knowledge worker workplace as an analyst, consultant, and at Microsoft, for decades, and has deep insight into how it has, and will continue, to change. Dan will be talking about two critical areas of collaborating in today's, and tomorrow's, workplace: cross-border, cross-culture collaboration practices, and how to design workplace experiences that will buffer people from complex changes that will likely take place in the future.

Industry Analyst Debate - What's Real, What's Hype, and What's Coming:
We invite industry analysts from different firms to speak at all our events to make sure our conference attendees hear differing opinions from a wide variety of expert sources. A second, third, fourth or fifth opinion will ensure you don't make ill-informed decisions about critical content and information technologies or strategies. This session will be a lively, interactive debate guaranteed to be both informative and fun. Panelists include Frank Gilbane, President, Gilbane Group; Rob Koplowitz, Principal Analyst, Forrester; Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC; Tony Byrne, Founder, The Real Story Group & CMS Watch; Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group

“In today’s business environment, every organization has one thing in common - the need to leverage communication and content across multiple customer and partner communities,” said Frank Gilbane, President of the Gilbane Group and moderator of the keynote sessions. “This year’s keynotes share the timely theme of connecting with global customers and colleagues with marketing, product and enterprise content using web and social technologies.”

For information on keynotes and entire conference program, visit: http://gilbanesf.com/conference_program.html

IT and business professionals interested in attending the conference may register at: http://gilbanesf.com/registration_information.html

Technology solution providers interested in exhibit or sponsor opportunities should visit: http://gilbanesf.com/sponsorship_opportunities.html

Follow the conference on Twitter: http://twitter.com/gilbanesf (#gilbanesf)

About Gilbane Group
Gilbane Group, a division of Outsell, Inc. is an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987. We have helped organizations of all sizes from a wide variety of industries and governments. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 70 educational conferences in North America and Europe. Information about our widely-read newsletter, consulting & advisory services, reports, white papers, case studies and analyst blogs is available at http://gilbane.com.

About Lighthouse Seminars
Lighthouse Seminars' events cover information technologies and “content technologies” in particular. These include content management of all types, digital asset management, document management, web content management, enterprise portals, enterprise search, web and multi-channel publishing, electronic forms, authoring, content and information integration, information architecture, and e-catalogs. http://lighthouseseminars.com

Contact
Lighthouse Seminars
Jeffrey V. Arcuri
508-759-8180
jeff@lighthouseseminars.com

Gilbane San Francisco 2010 pre-conference workshops are a great way to get up-to-speed quickly with a half-day deep dive. Today we would like to highlight:

Workshop B: Learn to Develop an Actionable Intranet Strategy

Instructor: Scott Liewehr, Senior Analyst, Web Content Management, Gilbane Group

We are all intrinsically aware that a strategic plan is an critical component of any successful intranet, but most organizations tend to ignore their inner voices and jump in headfirst without one anyway. Unfortunately, this is a recipe for underachievement, and potentially disaster. Maybe it's the process: the manner in which an intranet team arrives at such a plan can be excruciatingly long and painful... Or, it can be relatively straightforward (and some might even say "fun!") if you know what you're doing. By the time you leave this workshop, you will definitely know what you're doing.

In this hands-on workshop, Gilbane’s Sr. WCM Consultant, Scott Liewehr, will guide participants through the production of an actual Intranet Strategy for a faux company. In cooking-show fashion, Scott will define the ingredients of an actionable strategy, and then lead the group through various exercises to develop all the core elements.

By the end of the workshop, attendees should expect:

• To be convinced that an actionable intranet strategy should be no longer than 5-10 pages, often in PowerPoint format
• To learn the essential components of an intranet strategy, and how to develop them
• To understand how to incorporate an intranet strategy into the decision-making process going forward
• To be able to put their learnings into action when they get back to the office on Monday!

Register today!

Gilbane San Francisco 2010 pre-conference workshops are a great way to get up-to-speed quickly with a half-day deep dive. Today we would like to highlight:

Workshop A: Insider's Guide to Selecting WCM, Collaboration, and Social Software

Instructor: Tony Byrne, Founder, CMS Watch & The Real Story Group

If you are a website or intranet manager or architect, this year may well find you looking to implement new tools or refresh dated platforms. However, you face a wide and growing array of vendors willing to address your problems. Which ones offer the best fit for your particular circumstances?

This fast-paced workshop led by CMS Watch founder Tony Byrne will help you understand the broad but converging marketplaces for Web CMS, Collaboration, Social Networking, and Web 2.0 technologies. Tony will sort out the key players and business models, and offer you a roadmap for deciding which types of technologies and vendors provide the best long-term fit for your needs.

The workshop will answer several key questions:

• How can you quickly distinguish among the 120 major toolsets across these marketplaces?
• How are changes in the open source landscape impacting your options today and going forward?
• Where does Web Publishing intersect with emergent technologies?
• What should you expect to pay for these tools?
• What are the critical, can't-ignore architectural distinctions you need to make?
• How mature are the vendors?
• What are the strengths and weaknesses of some key players, including Microsoft, IBM, and Oracle
• How can you insure that your selection process meets your original business objectives?
• Which should you pick first: Agency, Integrator, Vendor, or...?
• What are some major pitfalls others have made that you can readily avoid?
• How are these marketplaces likely to evolve in the coming years, and how can you best align your firm to take advantage of future innovation?

Are there other questions you want answered? Feel free to send them to Tony at tbyrne@cmswatch.com, so that he can weave them into the workshop. Or, simply bring them that day. Hope to see you there. Register today!