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Especially because of the difficult economic conditions, companies need to leverage the latest web technologies to maintain a high level of engagement with their customers, and improve employee productivity with collaboration best practices and social software. Holding down the costs of managing the proliferating amount of content can often be most effectively accomplished by implementing new tools and practices. The sixth annual Gilbane Boston Conference, December 1-3, 2009 at the Westin Copley Hotel, will focus on these issues with the theme “Content, Collaboration & Customers.”
The 2009 Gilbane Boston conference will offer enhanced programs tied to competitive business and productivity issues. The conference tracks have been organized around the four major areas of how enterprises use web and content technologies and where they most need to invest, including:
- Web Business & Engagement
- Managing Collaboration & Social Media: Internal & External
- Enterprise Content: Searching, Integrating & Publishing
- Content Infrastructure
Four areas we are paying extra attention to are:
Managing enterprise social content. This should not be a surprise. The increasing use of social software in business and government environments for both internal and customer communications means more content, of a different kind, to be managed.
Managing enterprise mobile content. Smartphones are replacing noteboooks and desktops as clients for many enterprise applications, and complementing them for even more. Mobile is another enterprise channel with unique content requirements.
SharePoint & Office 2010 and web content management. As the SharePoint surge continues with the upcoming release of 2010, early signs point to increased emphasis on web content management and integration between WCM, Office and SharePoint. How will this affect the content management market?
E-government & transparency. We are seeing a lot of activity here among both state and federal agencies, and there are special content management challenges that in most projects mean integrating new technologies and practices (e.g., social software) with established information management approaches (e.g., XML, XBRL).
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For more details on pre-workshops visit http://gilbaneboston.com/workshops.html
For more details on the conference visit http://gilbaneboston.com/conference_program.html
Register today!
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We look forward to seeing you in Boston!
The Lighthouse Seminars & Gilbane Group Team
http://gilbaneboston.com/
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