D: Managing the Web: The Fundamentals of Web Operations Management
Instructor: Christine Pierpoint, Partner, Welchman Pierpoint
Where: Gilbane Boston Conference, Westin Copley
When: Tuesday, December 1, 2009, 1:00pm - 4:00pm
It is becoming increasingly essential for organizations to gain better operational control of their online products and services. Traditionally, organizations of all sizes have managed their Web properties in a largely ad-hoc manner, usually leveraging the expertise of a few highly-skilled knowledge workers and technical resources to maintain basic Web site production, editorial, and transactional control. This tactical approach to Web management has proven effective to a certain degree as most organizations have managed to establish and maintain a Web presence. However, as the sophistication and impact of the organizational Web presence broadens, it is necessary to adopt a more mature approach to Web Operations.
This course will detail the 10 concerns that must be addressed to successfully manage a high-value, efficient Web presence and present the starting tactics for transforming your organization’s Web operations. Specific areas that will be examined include:
- Web Strategy: Engaging the executive suite and enabling the organization through appropriate resource allocation.
- Web Governance: Determining who is “in charge” of your Web presence and how decisions will be made regarding technology adoption
- Web Execution: Building an effective and complete Web team
- Web Measurement: Measuring the success of your Web properties
This course will include hands-on exercises and take-aways that attendees can put into action in their organization.
All pre-conference worshop descriptions: http://gilbaneboston.com/workshops.html
Main conference program: http://gilbaneboston.com/conference_program.html
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