S8. Multilingual Communities: Engagement Through Language and Localization
Where: Gilbane San Francisco Conference, Westin Market St.
When: Thursday, June 4, 2009, 8:30am - 9:30am
Lack of human and financial resources to address demand for localized content are common barriers to successful global business expansion. This session focuses on approaches to tapping into the multilingual resources available within communities of dedicated users to overcome these obstacles. Case study presentations show you how social networks are leveraged to create multilingual content that drives global revenues and user growth in two community-based businesses, iStockphoto and Second Life, a virtual world created by its participants.
Moderator: Mary Laplante, VP Client Services & Senior Analyst, Gilbane Group
Speakers:
Michael Smith, Language Specialist, Localization Team, iStockphoto
Localizing for the Crowd: Growing Internationally Through Crowdsourcing
Danica Brinton, Director, International Strategies and Localization, Linden Lab
Complete conference program: http://gilbanesf.com/conference_program.html
Pre-conference workshop descriptions: http://gilbanesf.com/workshops.html
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