There is a lot more to choosing a web content management system than you might think, as you know if you have been through the process before. But even if you are going through the process a second or third time, you will want to get caught up on how much has changed in terms of the players and the technology. This workshop is a great way to get up-to-speed the day before our main conference, and before you visit the major WCM vendors in the technology demonstration area.
How to Select a Web Content Management System
Instructor: Seth Gottlieb, Principal, Content Here
Selecting a CMS is not like your typical software selection. Unlike other software categories, the CMS marketplace has no clear winners and there are hundreds of viable solutions. You have options of commercially licensed software, software as a service, and open source software and the systems themselves are all highly configurable frameworks so it is difficult to tell what is an aspect of platform and what is an aspect of the demo. There is no one size fits all solution because your content is tightly bound to business processes and structures that are unique to your organization. Unlike accounting and other operational aspects of your business, there are few industry-accepted standards for managing web content. Maybe the problem with the system you are replacing is not the technology but how you are using it. Selecting a CMS is hard but it is not impossible. In this session Seth Gottlieb will offer pragmatic advice for conducting an effective CMS selection and will walk through a process to help you to:
* Analyze your requirements to the optimal level of detail
* Understand what you need in a software supplier
* Evaluate potential solutions
* Know what to expect through implementation and beyond
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