Webinar: Creating and Selling Global Content Strategies
Updated August 5
Thursday, July 31, 1:00 pm ET/10:00 am PT
New Gilbane research confirms that when it comes to delivering multilingual content for global websites, marketing, business, and IT professionals use whatever resources they have at their disposal to just get it done. It's clear, though, that performing tactically is no longer enough to attract international audiences, maintain competitive positioning, and scale to meet demand. How are companies large and small are making the shift from performing tactically to thinking strategically? More importantly, what can you learn from their experiences?
Darren Guarnaccia, VP product marketing for Sitecore, and the Gilbane globalization team share insights in a lively online panel discussion that will help you sell your executives on investing in strategies as well as tactics for multilingual web content.
Hosted by the American Marketing Association. Sponsored by Sitecore.
Update: If you missed the live event, the recording is now available. Please contact us for a copy of the Gilbane presentation delivered during the webinar.
