Social Media 101: Building a Social Media Roadmap
We have 5 in-depth workshops at the end of our conference in San Francisco. The workshops take place on June 20th. Get the straight scoop on how social media can be used from IDC's Rachel Happe.
E: Social Media 101: Building a Social Media Roadmap
Instructor: Rachel Happe, Research Manager, Digital Business Economy, IDC
Social media tools are changing the landscape of how we communicate and access information, which is having a dramatic impact on enterprises of all sizes. In this workshop, we will explore the landscape of social media applications and the most typical uses including marketing, customer support, and product development. This session will include:
- Discussing participants' needs in the context of a community maturity model
- Identifying the major use cases
- Articulating expected benefits
- Identifying predicted challenges
- Collaboratively developing high level requirements and identifying potential gaps
- Reviewing the vendor landscape
This workshop is aimed at business and technical professionals who are exploring the uses of social media within their organization. All participants will receive a copy of The Social Enterprise: How Social Networking Changes Everything.
You can register for the full conference and the workshop, or just for the workshop, at:
http://gilbanesf.com/registration_information.html
