Tutorial Spotlight: Buying and Implementing CMS and GMS
Global business mandates spell the end of cottage-industry approaches to global content management. It is imperative to rethink content management and translation process management, bringing these practices together effectively with people, process, and technology.
E. Buying and Implementing Content Management and Global Translation Management Systems
Andrew Draheim, Globalization Consultant, President, Dig-IT!
Managing content that will be created, used, and published in many parts of the world can be a daunting task, and companies are frequently faced with questions like:
- What information is needed, and by whom?
- How will information be published around the world and delivered to customers?
- What information should be translated, and into how many languages, and when and how?
- How can content be localized, even if it's not translated?
- How do we make sure the content is ready on time, when and where it's needed?
- Can we streamline the processes we're using today, and save time or money, or do we need new processes?
- What technologies can help us meet our global content needs on a realistic budget, and will they work for real-world applications?
- What lessons have early adopters learned and what solutions have they arrived at? How can new adopters take advantage of this experience?
- Review application scenarios to define the "must haves" and "wants" for good global content management.
- Learn best practices and implementation techniques from experts in the field, as well as what present technologies can and cannot deliver.
- Share experiences in managing content on a global scale and strategies for managing change and enhancing user acceptance.
- Understand how language-technologies can help manage global content.
- Develop individual requirements and guidelines for procuring and implementing technology for their own companies.
Participants in this workshop will:
