June 26th Webinar: Web CMS as an eMarketing Platform
The Web site is one of the most multi-faceted communication tools you have at your disposal. Highly visible, dynamic, and globally accessible, most companies agree that it should be at the center of any eMarketing strategy. However, few marketers can unequivocally demonstrate that Web-based eMarketing campaigns drive brand and revenue management programs. And many are unsure of the Web site tools that can transform a Web site into a lead generation engine.
Increasing your success depends on your knowledge of the essential components of profitable marketing: content consistency, usability and context, and measurement and analysis.
It also depends on the technologies you have in your toolbox. Enter the Web CMS-driven eMarketing platform – a new kind of programmable Sales Rep, a lead generation engine, and your new best friend.
Like to find out more? Then join The Gilbane Group and Hot Banana on Tuesday, June 26th at 11am EST to understand how to fine-tune your Web site for optimal eMarketing campaign performance. Register here.
