JustSystems has launched a comprehensive educational campaign intended to help technical communicators, LOB managers, and information managers extend the value of structured content outside of its established beachhead in techdoc applications. The campaign, titled "Developing a Strategic Roadmap for Structured Content," comprises webinars, white papers, and an ROI Blueprint, a tool for identifying the business benefits of structured content throughout the enterprise. Gilbane Group is supporting the campaign with research, content, and webinar participation.

The three webinars look at how companies are leveraging structured content today, or planning to do so in the future. The first event is scheduled for September 11 and focuses on current practice and benchmarking your adoption against leading organizations. Guest speaker is Eric Severson, co-founder and CTO of Flatirons Solutions, the well-regarded professional services firm with deep expertise in content management and XML strategies and applications. Jake Sorofman from JustSystems rounds out the panel.

Register for one or all of the webinars in the series. Attendees will have access to the ROI Blueprint for Structured Content and will receive a Gilbane-authored state-of-the-market commentary after each event.

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For Immediate Release

Pioneering research combines content and localization/translation management market perspectives to present unique insight into current state of content globalization

Cambridge MA, August 20. Gilbane Group, Inc., the analyst and consulting firm focused on content technologies and their application to high-value business solutions, today announced the publication of its latest research report, Multilingual Communications as a Business Imperative: Why Companies Need to Optimize the Global Content Value Chain.

The study is backed by in-depth qualitative research on how global businesses are creating, managing, and publishing multilingual content. Given that many companies expect growth from multinational revenues, 92% of respondents are concerned about the risks of not improving content globalization processes. The research identifies key challenges, including a gap between strategic business goals and investments in multilingual communications, difficulties in balancing centralized and regional operations, and the lack of integration and interoperability across authoring, content management, localization/translation management, and publishing components. Moreover, the study reveals how industry leaders are addressing these challenges, and provides Gilbane's recommendations on best practices.

"Global businesses recognize the need to address localization and translation in tandem with content creation and management, but they are often stymied, even overwhelmed, by how to achieve this," commented Leonor Ciarlone, Senior Analyst, Gilbane Group, and study director for Multilingual Communications. "Our research points to the emergence of what we define as the Global Content Value Chain, a strategy for meeting these challenges. Organizations embracing this strategy are leading the development of much-needed best practices, as we describe in the report."

Gilbane's study methodology included in-depth interviews with 40 content and localization/translation management practitioners in multinational organizations. The result is a unified perspective on the full spectrum of multilingual content processes, previously viewed as isolated activities. "Gilbane's study will educate both language professionals as well as content management professionals," said Donna Parrish, editor, MultiLingual magazine. "The report should be required reading for any company needing to integrate, automate, and streamline domain-specific processes that are often self-contained today."

Availability

Multilingual Communications as a Business Imperative: Why Companies Need to Optimize the Global Content Value Chain is available as a free download from the Gilbane Group website. The report is also available from study sponsors Jahia; Jonckers; RedDot, the Open Text Web Solutions Group; Sajan, Inc.; SDL Tridion; Sitecore; and Systran.

About Gilbane Group, Inc.
Gilbane Group, Inc., is an analyst and consulting firm that has been writing and consulting about the strategic use of content and information technologies since 1987. Clients include organizations of all sizes from a wide variety of industries and governments. Gilbane works with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. The firm has organized over 50 educational conferences in North America and Europe. Its widely read newsletter, reports, white papers, case studies and analyst blogs are available at http://gilbane.com.

For More Information

Leonor Ciarlone, Senior Analyst
+1.617.497.9443

Posted by Mary Laplante at 6:53 AM | Permalink | Comments (0)
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The full conference program will be published shortly, but the conference agenda, and pre-conference workshops are now available. You can also see the early list of sponsors and exhibitors.

Our half-day in-depth workshops are just what you need when you need to immerse yourself in a topic and get up-to-speed quickly. Our instructors are not only highly-regarded experts in their field, but proven educators.

How to Select a Web Content Management System
Instructor: Seth Gottlieb, Principal, Content Here

Taxonomy, Thesaurus, Ontology: Building and Maintenance for Search
Instructor: Lynda Moulton, Lead Analyst Enterprise Search, Gilbane Group

Buying and Implementing Content Management and Global Translation Management Systems
Instructor: Andrew Draheim, Principal, Kidd & Draheim Inc.

Making SharePoint Work in the Enterprise
Instructor: Shawn Shell, Principal, Consejo, Inc.

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Thank you for all of the emails and phone calls regarding Gilbane Boston 2008 which will take place December 2-4 at the Westin Copley. Our conference team is currently in the process of reviewing all speaker proposals and putting together the conference curriculum. If you have submitted a speaker proposal you will be receiving a notification from us soon, thank you all for your interest in our conference. If you have any further questions you can email us at speaking@gilbane.com

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Updated August 5

Thursday, July 31, 1:00 pm ET/10:00 am PT

New Gilbane research confirms that when it comes to delivering multilingual content for global websites, marketing, business, and IT professionals use whatever resources they have at their disposal to just get it done. It's clear, though, that performing tactically is no longer enough to attract international audiences, maintain competitive positioning, and scale to meet demand. How are companies large and small are making the shift from performing tactically to thinking strategically? More importantly, what can you learn from their experiences?

Darren Guarnaccia, VP product marketing for Sitecore, and the Gilbane globalization team share insights in a lively online panel discussion that will help you sell your executives on investing in strategies as well as tactics for multilingual web content.

Register today.

Hosted by the American Marketing Association. Sponsored by Sitecore.

Update: If you missed the live event, the recording is now available. Please contact us for a copy of the Gilbane presentation delivered during the webinar.

Posted by Mary Laplante at 11:50 AM | Permalink | Comments (0)
and tagged: globalization, research, Sitecore, Web CMS, web content management, webinar
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Updated August 18

Thursday, July 24, 2:00 pm ET

Join us in an online panel discussion with Stefanie Lightman, VP Marketing, RedDot, and Michael Martyn, President, enthink, for a look at foundational elements of websites that support global business strategies. Insights from new Gilbane research on content globalization shape the conversation. Focus is on emerging best practices for managing content, brand, and collaboration for worldwide impact.

Registration is open. Sponsored by RedDot, the Open Text Web Solutions Group.

Update: The webinar recording is now available.

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For Immediate Release:

San Francisco CA, June 17, 2008. Gilbane Group Inc. today announced at the Gilbane San Francisco conference the general release of Enterprise Search Markets and Applications - Capitalizing on Emerging Demand. Gilbane San Francisco takes place at the Westin Market hotel this Wednesday through Friday. Registration is available on site.

The 85-page report summarizes the marketplace in a way that helps buyers map their needs to search products that will deliver the most value in the shortest amount of time, at a reasonable cost. Additionally, buyers will find practical guidance about product evaluation, selection, implementation, deployment and maintenance. A vendor directory and glossary round out the content directed to new buyers. Search users who are expanding or seeking improvements to their current experience will find advice on making incremental adjustments in deployment. Vendors who are developing, selling, marketing, or supporting customers with enterprise search applications will find aids to competitive intelligence in the market landscape, directory and glossary.

"Search technology is moving out of its legacy roots into the mainstream of enterprise applications as scores of products aimed at a "behind the firewall" audience crowd the marketplace. But it is a learning process for early adopters as they work to ensure positive business outcomes.” Said Lynda Moulton, author and Lead Analyst for Enterprise Search at Gilbane Group. “This report is built on important commentary from a survey group, all with recent experience implementing current search products. The variety of approaches underscores that buyers are far from a monolithic group. I was struck by how every story has a different angle on the number of decisions and variables each considers to make "search" a winning business proposition for their key constituents.”

Availability
Enterprise Search Markets and Applications - Capitalizing on Emerging Demand is available at no charge for immediate download at http://gilbane.com/Research-Reports.html and this week at the Gilbane Group booth at Gilbane San Francisco.

Enterprise Search Markets and Applications - Capitalizing on Emerging Demand, was sponsored by Coveo, ISYS, and Vivisimo.

About Gilbane Group, Inc.
Gilbane Group Inc. is an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987. We have helped organizations of all sizes from a wide variety of industries and governments. We work with investors, enterprise buyers of IT, technology suppliers, and other consultant firms, and have organized over 50 educational conferences in North America and Europe. http://gilbane.com.

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For Immediate Release:

Cambridge MA, June 12, 2008. Representatives of leading content management companies Microsoft, Oracle, IBM, and EMC will convene in San Francisco to discuss, “Platform Pros & Cons.” The session, part of the Gilbane San Francisco Conference on Content Management, will be held on Friday, June 20th, 10:15 - 11:30am, at the Westin San Francisco. Speakers include:

• Lubor Ptacek, Senior Marketing Manager, EMC
• Michelle Huff, Director, Product Management, Oracle
• John Grillos, Sr. Product Marketing Manager, IBM
• Evan Richman, Senior Product Manager, SharePoint, Microsoft.

Tony Byrne, Founder and Principal of CMS Watch, will moderate the panel, one of the first of its type to feature senior representatives from each of these companies.
 
“This is a rare opportunity to hear from all of these important companies at one time,” said Bill Trippe, Lead Analyst at Gilbane and Track Chair for the Content Technologies and Strategies Track.  “We can now say that the long-predicted platform wars are upon us. We’re thrilled to have each company represented and to have Tony Byrne moderating the session.”
 
For more information about the conference, please visit the conference website at http://gilbanesf.com/
 
About Gilbane Group, Inc.
Gilbane Group Inc. is an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987. We have helped organizations of all sizes from a wide variety of industries and governments. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 50 educational conferences in North America and Europe. Information about our widely read newsletter, reports, white papers, case studies and analyst blogs is available at http://gilbane.com.

About Lighthouse Seminars
Lighthouse Seminars' events cover information technologies and “content technologies” in particular. These include content management of all types, digital asset management, document management, web content management, enterprise portals, enterprise search, web and multi-channel publishing, electronic forms, authoring, content and information integration, information architecture, and e-catalogs. http://lighthouseseminars.com

Contact:
Welz & Weisel Communications
Evan Weisel, 703-218-3555
Cell: 703-628-5754
evan@w2comm.com

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The Web Content Management track at Gilbane San Francisco starts off with a bang! Or at least a discussion, between the leaders of five WCM vendors.

WCM-1: WCM Keynote - State of Web Content Management
We open this year's Web Content Management track with a keynote panel of technology and market experts who will discuss their perspectives on the three or four most important concerns of business managers and IT professionals in planning for and executing WCM initiatives over the next year. The panelists are chosen based on their depth of knowledge within WCM and their ability to identify, analyze, and articulate what the current key concerns are for WCM customers. This interactive discussion will help attendees to identify and address potential liabilities in their own WCM strategies as well as to understand what leading practitioners and technology suppliers envision in their own project/product roadmaps.

Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group
Speakers:
Yogesh Gupta, President and CEO, FatWire
Erik Aeyelts Averink, President, Products & Solutions, SDL Tridion
Bjarne Hansen, President, Sitecore USA
David Graham, CIO, Vignette
Detlef Kamps, General Manager, Americas, RedDot Web Solutions Group

Register today.

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For Immediate Release:

Gilbane Group Releases New Report on Enterprise use of Social Media

Cambridge MA, June 9, 2008. Gilbane Group Inc. today announced the general release of Collaboration and Social Media 2008- Taking Stock of Today's Experiences and Tomorrow's Opportunities, a comprehensive investigation of the growing market for social computing technologies and solutions.  

Collaboration and Social Media 2008 shows how social media, based on “Web 2.0” technologies, is approaching the tipping-point. First generation tools now in widespread use, such as text-oriented email, web sites, and shared workspaces, are soon to be supplemented by social media applications that incorporate blogs, wikis, social bookmarking, rich media, and other innovative technologies. The Gilbane research report predicts the transition from horizontal applications to vertical solutions, and offers a number of strategies to help companies with the transition.  

Co-authored by Geoffrey Bock Lead Analyst for Collaboration and Steve Paxhia, Director of the Publishing Strategy & Technology Practice, the 130-page report combines a national survey of marketing executives with in-depth case studies of ten companies and a comprehensive vendor catalog. Nora Ganin Barnes, Director of the Center for Marketing Research at the University of Massachusetts Dartmouth, led the survey team that interviewed business leaders in medium and large American companies. 

“Compared with the high penetration rates for first generation tools, adoption rates for Web 2.0 applications are still at a low level,” says Bock. “But marketing executives who are using Web 2.0 solutions rate many of these new technologies as being very effective. As word spreads, I believe that companies are going to profit greatly from new ways of doing business.”  

The case studies illustrate how social media is used to build brands, generate new ideas, and improve the efficiency of the interactions among all stakeholders including employees and customers. Today, companies achieve measurable business results at a fraction of the cost and time previously required. “The new generation of collaboration and social media solutions are bringing companies closer together as well as closer to their customers,” adds Paxhia. “This often represents a fundamentally new way of doing business.”

“We first found serious enterprise use of blog and wiki technologies, in our report published in March 2005; clearly things have come a long way.”, said Frank Gilbane, CEO of the Gilbane Group. “It will be fascinating tracking enterprise use of social use as it reaches a new scale in 2008.” 

Availability  
Collaboration and Social Media 2008 is available at no charge for immediate download at http://gilbane.com/Research-Reports.html  

Collaboration and Social Media 2008 was sponsored by EMC, SAP, Near-Time, Octopz, Awareness, MindTouch, WetPaint, and Zoho.  

About Gilbane Group, Inc. 
Gilbane Group Inc. is an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987. We have helped organizations of all sizes from a wide variety of industries and governments. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 50 educational conferences in North America and Europe. Information about our widely read newsletter, reports, white papers, case studies and analyst blogs is available at http://gilbane.com.

Contact:
Gilbane Group, Inc.
Ralph Marto, 617-497-9443 ext 117
ralph@gilbane.com

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