WebSideStory Debuts Active Dashboard with Launch of HBX 3.0
8/1/2005
WebSideStory (NASDAQ:WSSI) announced the launch of HBX Analytics 3.0, the latest version of its web analytics service. HBX 3.0 introduces Active Dashboard, web analytics tool that enables marketers to conduct real-time business scenario analysis to forecast the effect of web site changes. Offered as an extended service through WebSideStory's professional services team, Active Dashboard gives marketers a graphical representation of their web metrics and how those metrics affect their business objectives. HBX 3.0 is the cornerstone of the WebSideStory Active Marketing Suite, a collection of integrated, on-demand digital marketing applications that includes web analytics, site search, web content management and keyword bid management. http://www.websidestory.com
Oracle Buys Context Media
8/1/2005
Oracle has bought the assets of Context Media. The content integration technology will complement Oracle's Content Services 10G and collaboration products. There is no official announcement on the details of the aquisition. http://www.oracle.com, http://www.contextmedia.com
The enterprise information integration (EII) (or enterprise content integration (ECI)) vendors have been getting gobbled-up, but this is because information integration is so important and is a huge challenge for most organizations. For some background see our report "What is Enterprise Information Integration (EII)?"