ATG's Dynamo Brings Personalization & E-Commerce to Wireless Web
4/3/2000
Art Technology Group announced that its Dynamo Product Suite now enables wireless device publishing, personalization and e-commerce capabilities for mobile phones and personal digital assistants (PDAs). ATG is working closely with Hewlett-Packard Company, as well as systems integrators such as Icon MediaLab, to deliver open, standards-based wireless access to personalized e-commerce applications based on Dynamo. ATG is actively supporting the WAP standard throughout its Dynamo product line. ATG's Dynamo offers a multi-channel e-commerce architecture that combines the necessary flexibility and scalability of a 100% Java-based application server with integrated personalization and e-commerce capabilities. Dynamo allows businesses to build personalized online relationships with their customers regardless of how they are accessing the Internet. ATG's multi-channel solution will enable organizations to take advantage of Dynamo's proven, robust e-commerce and personalization capabilities to build customer loyalty and satisfaction, increase yield from customers, and decrease the cost of customer service over both Web and wireless. www.atg.com
It won't be long before wireless device support won't be news at all. The "how" however, will take over as newsworthy controversy.