“Content technology” is a form of information technology that uses computing technology to create, retrieve, process, manage, store, share, and distribute unstructured data, such as narrative text and audio visual media, and typically incorporates or integrates with systems that manage structured data . The term emerged as early web content management systems proliferated, but includes any technology that processes some form of unstructured data, such as authoring, publishing, natural language processing, search and retrieval.