Welcome to the home of Content Technology Works, an industry initiative to assess, document, and distribute hype-free case studies and best practices in content technology. Potential Content Technology Works partners learn more here.

Case Studies & Best Practices

Borderless Brand Management: The Philips Strategy for Global Expansion

June 2009, Leonor Ciarlone & Fred Dalrymple

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Innovation³: The FICO Formula for Agile Global Expansion

June 2009, Leonor Ciarlone & Mary Laplante

Broadening Product Lifecycle Management: Club Car's Strategy for Multilingual Product Communications

December 2008, Karl Kadie & Leonor Ciarlone

Building an Enterprise-Class System for Globalization: Autodesk’s Worldwide Initiative

February, 2007, Bill Trippe
A Major Software Company Puts Radically Improved Processes and Workflow in the Hands of its Users

The Global Customer Experience: Sun Microsystems’ Vision for the Participation Age

December, 2006, Leonor Ciarlone

The Reality of Web 2.0: O’Reilly Media’s SafariU Leads by Example

February, 2006, Leonor Ciarlone
This Web-based custom publishing platform changes the dynamics of textbook publishing for higher education

Siemens Medical Solutions

December, 2005, Bill Zoellick
Information Architecture as Strategic Advantage.

Building a House of Brands: Whirlpool Corporation’s Blueprint for Success

August, 2005, Leonor Ciarlone
Whirlpool’s digital asset management architecture provides the enterprise pillar to protect and expand brand value.

Global Content Management: Hewlett-Packard Talks the Talk of Worldwide Business

January, 2005, Mary Laplante
HP’s digital content management initiatives optimize the delivery of product content to global markets.

Wachovia’s CAS: Harnessing the Value of Multiple Content Repositories Across a Large Enterprise

November, 2004, Mark Walter
Wachovia provides seamless access to multiple document stores through enterprise-level content integration services.

Technology Review: Moving into the Black with On-Demand Content Management

November, 2004, Bill Zoellick
Technology Review's online publishing operation uses an on-demand content management system to reduce costs while simultaneously simplifying editorial workflow and increasing advertising revenues.

Acumen Information™: CMP’s exclusive research and intelligence service

September, 2004, Sebastian Holst
CMP Media leverages its position as one of the world’s most respected technology publishers to provide a unique online content licensing service to expand market reach, increase revenue and profitability.

IDX Systems Corporation: Single-source publishing and knowledge management

August, 2004, Sebastian Holst
Leading healthcare information technology supplier leverages single-source ECM initiative to provide top tier documentation, training and customer support resulting in improved product quality and customer satisfaction.

Avnet: Channel Connection and the Enterprise Portal

August, 2004, Sebastian Holst
Leading supplier of electronic components, embedded systems and enterprise computing products reduces costs, improves productivity, increases top line revenue and grows market share through development and adoption of web content management and portal application.

Content Technology Serves its Toughest Critic: Enterprise Software Vendors

April, 2004, Sebastian Holst
Nextance and Giunti Interactive Labs have established leadership in emerging markets through savvy investments in high value development projects, thought leadership and commercial content technology

Meredith Corporation: The Creative Library

March 30, 2004, Sebastian Holst
Leading media and marketing company leverages content technology to reduce costs and increase revenue

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For partner information contact Mary Laplante, VP Consulting Services at +1 617.497.9443 ext 212, mary@gilbane.com.