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Mary Laplante will be moderating a webinar at noon eastern time today, Web Experience Management: Essentials for Engaging Customers and Winning Loyalty. The sponsor is Fatwire, and the speakers will be Yogesh Gupta, President and CEO of FatWire; Sovan Shatpathy, Manager of Web Infrastructure at Linksys; and Erik Kulvinskas, Web Coordinator for the Colorado Department of Transportation. We are seeing a lot of activity in Web Experience Management, and Mary offers the following definition:

Web experience management is a business practice that formalizes an organization's approach to relating to its audiences through web-based channels. WEM is based on the premise that engagement that delivers high value to all participants does not happen by accident, but rather, by design. Only when experience is deliberately managed does it become repeatable, predictable, and capable of being improved and optimized. WEM, as a business practice, is enabled by a range of technologies, including web content management, personalization, dynamic content delivery, analytics and optimization, and emerging tools for social computing. As such, WEM calls for integrated marketing and IT processes.

Registration for the webinar is still open.

The deadline for proposals for panel participation or presentations for:
Gilbane San Francisco 2008 at the Westin Market Hotel, San Francisco, June 17 - 19, 2008 is January 15.

Visit http://gilbanesf.com/ to see the topic areas we are focusing and then see how to submit a proposal.

If you've never been to one of our events and want see what we have been covering in our conference programs you can view the programs from Gilbane Boston 2007 and Gilbane San Francisco 2007.

If you have additional questions about speaking, send them to speaking@gilbane.com.

The theme for the opening keynote panel: Content Technologies - What's Current & What's Coming? at our Boston conference this week is: change - and what it means for content and information management strategies. Of course there is constant and rapid change in technology, but we are now entering an era of multiple tectonic shifts that will challenge IT and business strategists more than ever. And the changes are not all technological, even if largely caused or influenced by technology. For example, the computer-literate generation entering the workplace, consumer technology changing expectations in the workplace, and a sometimes desperate need to adjust or completely change business models.

Other fundamental changes affecting enterprise information management strategies include the speeding freight trains of mobile computing, cloud computing, enterprise software consolidation, and global e-commerce markets.

We'll also take a look at some specific technologies and ideas that are often over-hyped or not well-understood. Many of these have an important role to play in enterprise information strategies, and the panel's goal will be to help you think through what your expectations of them should be. Examples include technologies that go 'beyond search', social software networks, user-generated content, tagging, enterprise blogs and wikis, and e-books.

This is a lot to cover in an interactive 90 minutes, but our panel will certainly get you thinking, and provide some perspective for your discussions with other attendees, speakers, and exhibitors.

Joining me on the panel are:
Andrew P. McAfee, Associate Professor of Business Administration, Harvard Business School
David Mendels, Senior Vice President, Enterprise & Developer Solutions Business Unit, Adobe
Andy MacMillan, Vice President, ECM Product Management, Oracle
David Boloker, CTO Emerging Internet Technology, Distinguished Engineer, IBM Software Group

If you are a speaker, exhibitor, or maybe just an attendee who wants to show off their Web 2.0 savvyness at Gilbane Boston in a couple of weeks, you can find some choice buzz-phrases to toss around here. A couple of my favorites:

"disintermediate A-list synergies"

"capture viral tagclouds"

"incentivize data-driven weblogs".

The scary thing is, you can easily imagine how to explain what these might mean, possibly even with a straight face.

While WCM needs-analysis and generation of a master requirements document (MRD) usually prove to be quite in-depth undertakings for most clients, the RFP submitted to vendors should aim to be as simple and concise as possible. Here’s why.

When vendors receive a very long, nuanced description of a functional requirement, it becomes easier for them to craft a response that technically satisfies the requirement and simultaneously to withhold other relevant and more meaningful detail. On the other hand, when vendors receive a brief description of a functional requirement or category, along with specific instructions to provide as much detail as possible (at risk of not receiving credit if enough detail is not provided), they often feel compelled to write as much they can. The abundance of information found in such responses usually allows the customer to discern just how well a vendor’s products or solutions match line items in the MRD.

Recommendation to Gilbane clients: After detailed needs analysis and creation of an MRD, pare the language for each functional criterion in the RFP to a somewhat general level. For example, rather than inquiring specifically about content locking models (along with the other 20-30 minute components within library services) ask instead for a complete description of what the vendor’s solution provides in the library services category. It is essential to state that more detail in the response is better than less, and that if a vendor omits relevant information, they may not receive full marks for that category. Following this suggestion, you will be surprised at how much more insight you gain from vendors RFP responses.

I spent two days last week at the Office 2.0 conference organized by Ismael Ghalimi. The first thing to say about it is that it is truly amazing what Ismael can put together in 6 weeks. As someone who has organized 60-70 conferences, my amazement and respect for what Ismael accomplished, while not unique, is probably more pronounced than others'.

What is "Office 2.0"? As far as I could tell the consensus in the opening panel "The Future of Work" (and in other sessions) was that it referred to any office-in-the-cloud tools, including but not limited to replications of Microsoft Office. I would say "Office 2.0" is differentiated from "Web 2.0" by having mainly a business focus, and is differentiated from "Enterprise 2.0", at least in terms of this event, by being more about the technology than the effects of its deployment on enterprise practices. There was some gentle push and pull between Microsoft and Google on the relative importance IT/workflow/regulations versus end-user/real-time-collaboration. When pushed on what they would be adding to future work environments, both Microsoft and SAP stressed the importance of business social networks.

Though not a business social network, in spite of a growing number of professionals using it that way, Facebook was discussed throughout the event. There was much hand-wringing and disagreement over whether people would combine their personal and professional activities, contacts, and information for the world to see. I find it hard to fathom, but it is clear that there are a number of people who are happy and eager to do this. However, just as we've said about enterprise blogging, it is important to separate the technology from the way it is used, and there is a big difference between using a tool with social computing-like functionality inside a firewall, and the way people use Facebook. I don't think there is any doubt that social-computing technology has a large and important role to play in enterprises. Note however that the Facebook generation does not necessarily agree!

Ismael gave an in-depth presentation on his exclusive use of "Office 2.0" tools for organizing and producing the conference. This was a fascinating case study. I have to say that after hearing about Ismael's experience I don't think we are quite ready to try this at home, mainly because of the integration issues. We will look at some of the individual tools though. In fact, as Ismael warns, integration is in general the main gotcha for enterprise use of Office 2.0 technology, both between the new tools and between Office 2.0 tools and existing enterprise applications. Ismael describes the event and its organization as an experiment, given what was learned, it was surely a successful experiment.

(See some the the announcements from Office 2.0 at:
http://gilbane.com/blog/mt-search.cgi?tag=Office%202.0&blog_id=12)

The recording from our June 26th webinar, "Utilizing Web CMS as an eMarketing Platform to Deliver Tangible ROI" is now available here.

During the webinar, my co-presenters from Hot Banana Software and I talked about how the Web is a critical component of marketing and sales strategies for organizations large and small. We noted that more and more marketing dollars are moving to online activities, in billions. Not many would argue with that. But we also reminded our audience that "the other side of the coin" in having more money to spend is the parallel rise in corporate expectations for ROI on that spend. Not many can argue with that.

The heat is on. Organizations want eMarketing to drive sales, period. Proving that it can – and quantifying that it does – remains the conundrum for many. As we discussed how to prove marketing ROI, we asked the audience to tell us about their eMarketing goals. Their responses clearly have accountability (read: measurement!) in mind:

We also talked about the fact that eMarketing is a dizzying challenge, given an array of emerging approaches, techniques, and technologies. Selecting the most lucrative methods is as far from a one-dimensional process as you can get. Here's a snapshot of the methods our webinar audience is using today:

It can be interesting for both analysts and technology vendors to understand the rate of technology adoption within the field -- as opposed to within the market forecast. Here's a case in point, where "2.0"-driven techniques such as social media advertising and RSS content distribution lag begin more traditional "e" methods, focused squarely around email and search.

Want to read more on Web CMS and eMarketing? Download here.

Here is a chart including the data from the poll described yesterday from 500 25-34 year old facebook users combined with the results from the same poll given to 500 18-24 year old facebook users. There is certainly a difference. But the most surprising results are the extremely low expectations about the use of blogs and wikis, and even social networking software. These findings, informal as they are, would make me very nervous if I were a start-up hoping to make it by capturing the facebook generation as they stream into the workforce.

I was only able to make it into the Enterprise 2.0 conference in Boston yesterday. You can still get a demo pass for today. But I was thrilled to hear analyst, researchers, case study presenters, and yes, even vendors, drill down into one of my favorite phrases: "people, processes, and technology make it possible" and hope the mantra continues today.

Point being, obviously, that 2.0 not just about technology ;-). Its about culture, filling generation gaps, the evolution of *people* networking, and redefining community from the core of where community starts. Humans.

What I didn't hear, however, is the "L" word -- specifically language, and that bothered me. We just can't be naive enough to think that community, collaboration, and networking on a global scale is solely English-driven. We need to get the "L" word into the conversation.

My globalization practice colleague Kaija Poysti weighs in here.

I joined facebook a few days ago to check it out and to get an idea about the approach's relevance to enterprise applications. I need to use it some more before I reach any conclusions, but since I am at the Enterprise 2.0 Collaborative Technologies conference this week I decided to use the new facebook poll feature to see what the facebook crowd thinks about collaboration as they enter the workplace. The poll feature is limited (1 multiple choice question) but it provides direct access to the tens of millions of facebook users and you can choose from a couple of demographic options. Also, you can get the results very quickly - in my first poll I received 500 responses in about 9 hours!

I will blog about the results more later and will also include all the graphs, but in the meantime, everyone I mentioned the poll to at the conference has wanted the results, so here they are the basics:

Question: Which collaboration technologies will you use the most in your job in two years?

• SMS text messaging 6% (30)
• email will continue to dominate 66% (328)
• instant messaging 16% (53)
• facebook-like social networking tools for business 11% (53)
• blogs and/or wikis 2% (8)

Keep in mind that the 500 responses all came from the 25-34 age group who are presumably mostly in the workforce. I just started the same poll with the 18-24 age group and will provide those results for comparison later tonight. UPDATE: The combined poll results are now available.

Between the two age groups we will have some info direct from the generation that Don Tapscott, Andrew McAfee and others are making predictions about (we refer to some of this here). This is of course a very informal poll, but interesting nonetheless. I wish I had the results in time to provide Andrew and Tom Davenport for yesterday's debate!