Somehow we ended up with four hashtags!
We do appreciate the enthusiasm. In approximate order of popularity at the moment they are:Read More
W3C announced Web Platform Docs, which promises to be a valuable new resource for web developers of all levels. Imagine a single site that you can depend on for up-to-date, accurate, and browser and device neutral answers and advice for both simple and complex questions. It is brand new and “alpha” but already useful. Below is info from their announcement and a short video. For those of us that prefer textual info see this blog post from Doug Schepers: http://blog.webplatform.org/2012/10/one-small-step/
W3C, in collaboration with Adobe, Facebook, Google, HP, Microsoft, Mozilla, Nokia, Opera, and others, announced today the alpha release of Web Platform Docs (docs.webplatform.org). This is a new community-driven site that aims to become a comprehensive and authoritative source for web developer documentation. With Web Platform Docs, web professionals will save time and resources by consulting with confidence a single site for current, cross-browser and cross-device coding best practices.
Plan to be in Boston for the 9th annual Gilbane Boston Conference and you still have time to SAVE!
Save up to $400 for Three Days, Four Tracks, 45 Sessions & Labs, 6 Workshops with One Objective: to help you understand what technologies can and can’t do, what practices succeed or fail, and how to plan for the rapid changes in market and technology evolution.
Today, you need to be flexible, agile, and ready to incorporate web and multiple mobile platforms with different form factors and capabilities, and you need to combine engaging content and interfaces with small devices and big data - this is not the same challenge you had last year.
To help you keep pace and be able to cut through hype and make informed decisions we bring together a diverse audience of technologists, marketers, strategists, business managers and analysts to learn, share, and debate best practices and strategies. Our conferences have sessions designed for attendees in marketing, technology, business units, as well as analysts and consultants.
Just sign up by October 31st and use discount code GILBANE. Learn more http://gilbaneboston.com/conference_program.html
2012 Technology Showcase Hours
Wednesday, November 28: 10:00 am – 6:00 pm
Thursday, November 29: 10:00 am – 2:00 pm
See the conference program:
See the current list of speakers:
See this year’s in-depth pre-conference workshops:
See the current list of Sponsors & Exhibitors:
Sign-up today to make sure you receive your $200 discount! Just use discount code GILBANE
Or sign-up for your free Keynote and Technology Showcase Pass.
Gilbane Conference Workshop: So You Want to Build a Mobile Content App?
Instructor: Jonny Kaldor, Managing Director, Kaldor Group (creators of Pugpig)
November 27th, 2012 at the InterContinental Boston Waterfront
With the continuing and massive adoption of tablet devices, content owners have a dizzying myriad of ways to disseminate content to employees and customers alike in a way that is faster, broader, more engaging and more actionable than ever before. Business models for content owners are being revolutionised, and tablets are now offering a truly viable alternative to print. But it doesn’t stop there – whether you’re pushing content to consumers or disseminating information across your enterprise, you can reap tangible benefits from publishing on tablet devices. This session will dive into the key aspects of conceiving, designing, building and launching your mobile content app, whether you’re targeting your employees, clients or consumers. We’ll cover both the opportunities and the many pitfalls that you will encounter (and nimbly jump over) as you set off of your content app journey…
If you think there is too much hype, and gratuitous use of the term, big data, you haven’t seen anything yet. But don’t make the mistake of confusing the hype with how fundamental and how transformational big data is and will certainly be. Just turn your hype filter to high and learn enough about it to make your own judgements about how it will affect your business and whether it is something you need to do something about now, or monitor for future planning.
As I said yesterday in a comment on a post by Sybase CTO Irfan Khan Gartner dead wrong about big data hype cycle (with a response from Gartner):
However Gartner’s Hype Cycle is interpreted I think it is safe to say that most, including many analysts, underestimate how fundamental and how far-reaching big data will be. How rapidly its use will evolve, and in which applications and industries first, is a more difficult and interesting discussion. The twin brakes of a shortage of qualified data scientist skills and the costs and complexities of IT infrastructure changes will surely slow things down and cause disillusionment. On the other hand we have all been surprised by how fast some other fundamental changes have ramped up, and BDaaS (Big Data as a Service) will certainly help accelerate things. There is also a lot more big data development and deployment activity going on than many realize – it is a competitive advantage after all.
There is also a third “brake” which is all the uncertainty around privacy issues. There is already a lot of consumer data that is not being fully used because of fear of customer backlash or new regulation and, one hopes, because of a degree of respect for consumer’s privacy.
Rob Rose expanded on some specific concerns of marketers in a recent post making big data analytics accessible to marketers that are largely beyond the reach of most current organizations., including the lack of resources for interpreting even the current mostly website analytics data marketers already have. It’s true, and not just for smaller companies. In addition there are at least four requirements for
Partly to the rescue is Big Data as a Service BDaaS (one of the more fun-sounding acronyms). BDaaS is going to be a huge business. All the big technology infrastructure firms are getting involved and all the analytics vendors will all have cloud and big data services. There are also many new companies including some surprises. For example, after developing its own Hadoop-based big data analytics expertise Sears created subsidiary MetaScale to provide BDaaS to other enterprises. Ajay Agarwal from Bain Capital Ventures predicts that the confluence of big data and marketing will lead to several new multi-billion dollar companies and I think he is right.
But while big data is important for the marketers, content managers, and IT who attend our conference because of the potential for enhanced predictive analytics and content marketing. The reach and value of big data applications is far broader than marketing – executives need to understand the potential for new efficiencies, products and businesses. The well-known McKinsey report “Big Data: The Next Frontier for Innovation, Competition, and Productivity” (free) is a good place to start. If you are in the information business I focus on that in my report Big-Data: Big Deal or Just Big Buzz? (not free).
This year we have six presentations on big data, two devoted to big data and marketing and all chosen with an eye towards the needs of our audience of marketers, content strategists, and IT. You can find out more about these presentations, including their date and time on the conference program.
Bill Simmons, CTO, DataXu
Why Marketing Needs Big Data
Tony Jewitt, VP Big Data Solutions at Avalon Consulting, LLC
“Big Data” 101 for Business
Bryan Bell, Vice President, Enterprise Solutions, Expert System
Semantics and the Big Data Opportunity
Brian Courtney, General Manager of Operations Data Management, GE Intelligent Platforms
Leveraging Big Data Analytics
Darren Guarnaccia, Senior VP, Product Marketing, Sitecore
Big Data: What’s the Promise and Reality for Marketers?
Stefan Andreasen, Founder and Chief Technology Officer, Kapow Software
Big Data: Black Hole or Strategic Value?
Update: There is now a video of me being interviewed on big data by CMS-Connected.Read More
When not busy working with The Gilbane Conference I spend my time working as a CMS editor. As a CMS Site editor I often times feel torn between my responsibility to preserve the integrity of my employers website by focusing on the content (I.e text) and my desire to enhance the more superficial elements such as the background, graphics, and fonts. 10/10 times I choose to tweak the text as our current software has been fixed to only offer 3 color options and only one font…
While ultimately the content on a site is more important than its overall appearance, I believe that in an age where analytics show that the majority of website viewers spend an average of only 10 seconds on a site they are visiting for the first time, that appearance cannot be ignored. Those statistics are not only discouraging to the average CMS editor, but further proof that in order to make an eye catching site to get viewers to explore and spend time on your site you’re going to need a bigger arsenal then a three choice color palette.
Although many are in the same position that I am in, working on company websites that have pre-programed fonts and colors, and in some cases graphics, there are several simple ways in which to make a big statement without straying to far from what is deemed acceptable and professional by your employer.
Adding infographics to your website is not just an easy way to display relevant company data in an engaging manner, they are also great in adding a much needed pop of color and excitement sure to make even the most casual of browsers stop and take a look.
While several companies will make custom infographics for you company at a price there are several websites that will generate them for free. Some notable options are Visual.ly and Piktochart. If you’re feeling especially creative and have time on your hands try creating your own using PowerPoint.
How many times have you seen a photo on a companies website that looks exactly like this. While we can appreciate the fact that somewhere out there, there may be an office full of people that are always camera ready and enjoy each others company so much that they can’t get rid of their ever present grins, this is simply not the case for most workplaces. If possible get real photos of real people in your office, and include pictures of your headquarters as well. These are the types of photos that will engage viewers and create a certain level of trust and comfort that stock photos cannot.
As Simple as it may sound by making the text of your article titles and headlines bold you are creating a natural focal point for site browsers to focus on when scrolling through your website. When there is text to focus on within a sea of words people will be able to identify the content they are looking for easier, making them more likely to read what comes after the title.
It has become the norm for companies to be connected on at least one Social Network, so there is virtually no excuse why this fact should not be advertised on your website. Add a “social bar”, a twitter feed and of course share buttons to all of your blog and article entries. People are apt to feel more comfortable sharing and reading your information when they have visual proof that other have done the same before them. The upside to this is that when people share your content on social sites, it will inevitably lead more viewers back to your web page.
Utilizing even just one of these tools is a sure to expand not just your website viewership, but also the amount of time they are browsing as well. These which will all eventually lead to increase in clients and customers!
For more information on The Gilbane Conference please visit our website @:Read More