Guide to “Virtual tracks” at the Gilbane Conference

Many of you will have already seen the program for the upcoming Gilbane Conference, which is organized into four tracks. But with 38 conference sessions and workshops, 90 107 speakers, and the variety of overlapping and related topics associated with content, marketing, and digital experience, it can be challenge choosing which sessions to attend. So in addition to our formal tracks, which are the best place to start, below we have created some informal suggestions for “virtual tracks” based on specific topics. These are meant to help you create your own custom program, but you will still need to check the conference schedule to make sure individual sessions don’t conflict.

Note that the Keynote sessions are not included below since they touch on a wide range of topics and are designed for all attendees.

Formal tracks

See the conference program for details on our formal tracks:
Keynotes
Track C: Content, Marketing, and the Customer Experience
Track E: Content, Collaboration, and Employee Engagement
Track T: Re-imagining the Future: Technology and the Postdigital Experience
Track P: Digital Strategies for Publishing and Media.

Virtual tracks

Mobile:

C2. Responsive Design and the Future of Digital Experiences
C7. Building Next Generation Web Content Management & Delivery Digital Experiences – A Panel Discussion
T1. Are You Leveraging All the Mobile Technologies Required for Competitive Mobile Engagement?
T5. How Should Your CMS Fit into Your Mobile Strategy?
T6. How to Build an Enterprise Mobile Strategy for Content Applications
T7. Have You Talked To Your Refrigerator Today? Content and User Experience Design for the Internet of Smart Things
P2. Multi-channel Publishing and Content Reuse
Workshop F. Designing Modern Innovative Intranets – From Good to Great and Mobile Too!

User Experience, Visualization, & Design:

C2. Responsive Design and the Future of Digital Experiences
C7. Building Next Generation Web Content Management & Delivery Digital Experiences – A Panel Discussion
C9. Your Site Needs Improvement!
T1. Are You Leveraging All the Mobile Technologies Required for Competitive Mobile Engagement?
T2. New Techniques for Designing Digital Experiences: Empathy, Animation, Visualization
T7. Have You Talked To Your Refrigerator Today? Content and User Experience Design for the Internet of Smart Things
Workshop F. Designing Modern Innovative Intranets – From Good to Great and Mobile Too!

Content Strategy:

C5. Content, Context, and Educational Marketing
C7. Building Next Generation Web Content Management & Delivery Digital Experiences – A Panel Discussion
C10. Content Strategies: Customer Experience, Competition, Content Marketing and Curation
E3. Metadata Enhancement for Improved Content Management – Taxonomies and Governance – a Panel Discussion
E5. Incorporating Content Strategy into Your Project: Why and How?
T3. How to Make Authors and Content Strategists Happy, and Content Creation Efficient
T7. Have You Talked To Your Refrigerator Today? Content and User Experience Design for the Internet of Smart Things
P2. Multi-channel Publishing and Content Reuse
P3. Content Optimization for Publishers – Two Under-appreciated Approaches
P4. Two Ways to Improve Content Monetization – Big Data Personalization and Long Tail Reuse
Workshop B. Engineer Seamless Experiences Across Every Digital Touch Point

Content Marketing:

C5. Content, Context, and Educational Marketing
C7. Building Next Generation Web Content Management & Delivery Digital Experiences – A Panel Discussion
C9. Your Site Needs Improvement!
C10. Content Strategies: Customer Experience, Competition, Content Marketing and Curation
P1. Digital Strategies for Publishing and Media Track Opening Panel

Content Monetization:

E6. Knowledge Integration through Collaboration among Healthcare Stakeholders
P1. Digital Strategies for Publishing and Media Track Opening Panel
P4. Two Ways to Improve Content Monetization – Big Data Personalization and Long Tail Reuse
P5. The Future of Digital Advertising – What Publishers and Marketers Need to Know
Workshop E. Great Ideas Need the Right Metrics to Flourish; Building the Analytics You Need to Monetize Your Innovation

Data and Analytics:

C6. How Digital Marketers Must Move Beyond Business as Usual to Succeed
C7. Building Next Generation Web Content Management & Delivery Digital Experiences – A Panel Discussion
T4. When do You Really Need Big Data Technologies versus More Familiar Information Management Tools?
P4. Two Ways to Improve Content Monetization – Big Data Personalization and Long Tail Reuse
Workshop E. Great Ideas Need the Right Metrics to Flourish; Building the Analytics You Need to Monetize Your Innovation

Marketing Technology / Technologists:

C1. Q&A with Real Live Marketing Technologists
C8. Pardon the Digital Interruption
E4. Evaluating Collaboration and Social Software Options for Your Digital Workplace
T2. New Techniques for Designing Digital Experiences: Empathy, Animation, Visualization
P5. The Future of Digital Advertising – What Publishers and Marketers Need to Know
Workshop A. Insider’s Guide to Selecting Web Content & Experience Management (WCM) Technology

Technology Decisions:

C7. Building Next Generation Web Content Management & Delivery Digital Experiences – A Panel Discussion
E4. Evaluating Collaboration and Social Software Options for Your Digital Workplace
Workshop A. Insider’s Guide to Selecting Web Content & Experience Management (WCM) Technology
Workshop D. POCs with a Pay-off; Staging Product Proofs of Concept for Successful Outcomes

Globalization:

C4. How Do You Implement Global Digital Experience Management?
Workshop C. Unleashing the Value of Global Information Management

 

Speaker Spotlight: Brian Makas – Marketing Technologist

We recently posed some of our attendees’ most frequently asked questions to speakers who will be at this year’s Gilbane Conference in December. Between now and the start of the event, we’ll be sharing their answers with you. Be sure to see additional Speaker Spotlights from our upcoming conference.

Brian Makas - Gilbane Conference Boston 2013Speaker Spotlight: Brian Makas

Director of Marketing Technology & Business Intelligence

Thomas Publishing

Follow Brian on Twitter @BrianMakas

Is there a “Marketing Technologist” role in your organization or in organizations you know of? Should there be? What should their responsibilities be?

I’m the Director of Marketing Technology & Business Intelligence for ThomasNet, does that count? While I’m very fortunate to work for a company that realizes the importance of a formal marketing technology team, I can’t say that I know of many other people with marketing technology in their job title.

The most important responsibility of any marketing technologist is to act as a trusted advisor and navigator. A marketing technologist needs to be aware of marketing’s goals at all times, be on constant lookout for hazards that may arise on the way to those goals and always be looking for alternate means of achieving those goals.

For example in my own role, when I’m looking to help our clients to prove (and improve) the ROI of their investment in ThomasNet, I’m always listening to their concerns and looking for a connection to technology:

  • What applications already exist that we can leverage?
  • What can be tracked and quantified?
  • When technology alone simply can’t connect the dots, how can we prove the influence their investment had or modify their program to maximize their likelihood of getting a strong ROI

Over the years I’ve found that unless you’re aware of what’s available and what’s going on behind the scenes it’s often impossible to even realize opportunities you’re overlooking or to notice seemingly minor details that can haunt you for years to come. Likewise, if you wait until a project is fully scoped out before involving IT, they may be able to develop what you ask for but rarely are able to develop what you really wanted. On the flip side by working as a part of the marketing team, and keeping my ears open at all times, I’m able to jump in months before IT would typically become involved to explain said opportunities and risks.

While it will certainly take time for the title to be broadly adopted, I feel the role itself is very common. I found my own start in marketing technology by inviting myself to meetings no one thought I needed to attend and offering suggestions that no one asked for. I have no doubt that as marketing’s success continues to rely on its use and understanding of digital technologies, more people will continue to champion the cause and the formal role will quickly become a critical part of every successful team.

Where You Can Find Brian at the Gilbane Conference:

Track C: Content, Marketing, and the Customer Experience
Session C1. Q&A with Real Live Marketing Technologists
Tuesday, December, 3: 1:30 p.m. – 2:30 p.m.

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Gilbane Conference Program Posted

The Gilbane Conference program has been posted.

The Gilbane Conference on Content and the Digital Experience will be held at the Westin Boston Waterfront, December 3-5, 2013. Join the content managers, marketers, marketing technologists, technology and executive strategists, and other industry thought leaders who are defining and building next generation digital experiences.

The conference includes 80+ speakers, 6 keynote presentations, 30 breakout sessions, and 6 half-day in-depth workshops. Also, in addition to the technology showcase there are 11 Product Lab or Case Study sessions open to all visitors.

You can also download a PDF of the advance program, just remember the website is more up-to-date with all the latest additions to the event.

Gilbane Conference Speaker Acceptance Notices

We have just sent out a batch of acceptance notices to those who submitted a proposal to speak at our conference in Boston this year. As we mentioned in a recent post, we had a record number of proposals this year and are only going to be able to include about 20% of them.

It will be another week or two before all acceptance notices are sent.

We will be emailing everyone who wanted to speak whether we can fit you in or not, but will be holding off until we are pretty sure about everyone’s status.

Thanks for your patience!

Thanks all for the Gilbane Conference speaker proposals

Thank you all for the Gilbane Conference speaker proposals. We received a record number this year even with a condensed timeframe for submissions. We also have a larger percentage of high quality proposals, fewer blatant sales pitches, and a greater percentage of proposals from women (Hmmm… correlation or causation?). We are now busy evaluating, organizing, and mapping proposals to the topic areas our audience needs to hear the most about.

If you have submitted a proposal it will be a couple of more weeks before most of you are notified.

Miss the deadline?

For all of you who missed the deadline for speaking proposals for this year’s conference, our policy is that we always accept proposals – in fact we accept them all year long if you use our  submission form – however, proposals received after the deadline for each conference miss the first review by the program committee and some of the early decisions. If we have two good proposals on the same topic the on-time proposal gets preference. Also, decisions are largely made on a rolling basis once the deadline passes, so if you have missed the deadline it is still a good idea to submit as soon as possible.

If there is a particular topic we need more proposals for we will post about it on this blog, so stay tuned.

Don’t miss the Gilbane Conference call for papers deadline

Every year we get a last minute rush of speaking proposals for the Gilbane Conference, and then… we get tons of emails asking when the deadline is, and then we get requests for an extra day or two, and then we get requests to consider proposals weeks after the deadline has passed. We have been extra diligent in getting the word out this year because there are always some late proposals that we wish we had seen sooner.

The deadline this year is June 30th July 7th, so don’t delay.

[button link="http://gilbane.com/speaking-proposal-form/" variation="red"]Submit Your Proposal[/button]

Here are the relevant links:

 

Gilbane Conference tracks:

Content, Marketing, and the Customer Experience
Designed for marketers, marketing technologists, growth hackers, web and mobile content managers, strategists and technologists focused on customers and digital marketing.

Content, Collaboration, and Employee Engagement
Designed for content, information, technical, and business managers focused on enterprise social, collaboration, intranet, portal, knowledge, and backend content applications.

Re-imagining the Future: Technology and the Postdigital Experience
Designed for technology strategists, IT, and executives focused on the future of content and internal or external digital experiences.

Digital Strategies for Publishing and Media
Designed for publishing and information product managers, marketers, technologists, and business or channel managers focused on the transition to digital products.

Press Release: Gilbane Conference Announces Dates for the 2013 Event in Boston and Partnership with Information Today, Inc.

Gilbane Conference 2013, Banner, Content and the Digital ExperienceThis premier industry event was created to help enterprises build agile, sustainable digital experiences through the use of compelling content

Boston, Mass. (June 18, 2013 – BUSINESS WIRE – The Gilbane Conference 2013 (http://gilbaneconference.com) is set to take place December 3–5 at the Westin Boston Waterfront.

Now in its 12th year, the Gilbane Conference recently announced a partnership with leading publisher and technology conference organizer, Information Today, Inc. “We were thrilled to be approached by Frank Gilbane about partnering on this event,” said Information Today, Inc. president, Tom Hogan, Sr. “As publishers of a number of magazines covering web content management, content marketing, and customer experience management, we’ve admired the Gilbane Conference for years. We’re very excited to be a part of it this December.”

“We believe the synergies between the Gilbane Conference and Information Today, Inc. will assist us in quickly growing the brand by reaching out to an even larger audience of potential attendees,” added Gilbane Conference founder and chair, Frank Gilbane.

This year’s event will focus on educating enterprises on how to maintain competitiveness, grow market share, and support new models and products through the use of compelling content that enhances customer, employee, and partner digital experiences. “Now more than ever, enterprises need to make the connection between the information they’re providing and the needs of the customer in order to create an ideal customer experience,” Gilbane noted.

To speak at this event, submit your abstract by June 30 at http://gilbaneconference.com.

Gilbane Conference’s Technology Showcase will once again provide attendees with the opportunity to meet face-to-face with industry-leading companies on the show floor. Sponsorship opportunities are now available on the site.

###

About Bluebill Advisors and Gilbane.com
Gilbane.com was launched in 1996 by Frank Gilbane and is a Bluebill Advisors Inc. site and the home for Gilbane conferences, seminars, and related activities. Bluebill Advisors, Inc. is a technology analyst firm focused on disruptive information technologies and their potential for strategic application. The firm has advised hundreds of organizations representing a wide range of industries, including government and other nonprofits, technology, manufacturing, publishing, financial services, investment, software, and pharmaceutical, and has helped executives responsible for a variety of functions including corporate strategy, marketing, investment, product development and support, engineering, and publishing. Bluebill complements services from firms that provide technology acquisition or market research services. Bluebill has created the program and chaired the Gilbane Conferences since their inception in 2002. Bluebill also operated as The Gilbane Group until 2010. http://gilbane.com, http://bluebillinc.com.

About Information Today, Inc.
Information Today, Inc., (www.infotoday.com) is a leading publisher and conference organizer in the field of technology and technology applications in today’s enterprise. In addition to producing the KMWorld, CRM Evolution, and Customer Service Experience conferences, Information Today, Inc. publishes KMWorld magazine, EContent magazine, CRM magazine, and their corresponding websites (www.destinationCRM.com, www.econtentmag.com, and www.kmworld.com). The company also publishes Streaming Media magazine and Speech Technology magazine and organizes several other technology conferences.

Contact:

Information Today
Misty Simms, 859-278-2223
msimms@infotoday.com

 

Gilbane Conference call for speakers and great presentation advice

Gilbane Conference 2013, Banner, Content and the Digital Experience

 

 

 

 

We have our own set of speaker guidelines that are specific to our event that we ask all speakers to read. But last week there were two Harvard Business Review posts that provide some of the best advice you can find anywhere on giving a great presentation or moderating an engaging panel. These are must reads for anyone who cares about presentation or moderating skills, and strongly recommended for Gilbane Conference speakers. Even if you are already a speaking pro, each post is likely to give you at least one new idea. See:

Call for papers

Please review the conference and track topics below and submit your speaking proposal.

Conference description

Businesses and organizations of all kinds are struggling to keep up with the dramatic changes and challenges caused by current and near-term future potential of digital technologies. These challenges are enterprise-wide because everybody from customers to employees to partners expects an integrated and compelling digital experience that just works.

Accomplishing an engaging digital experience requires creating and managing compelling content, but also includes measuring how effective the content is, building interfaces that are consistent yet appropriate for multiple mobile channels, and integrating with e-commerce and enterprise systems. None of this should be news, but putting all the technologies and practices together is still largely uncharted or experimental territory for enterprises. Well-informed decisions on digital experience strategies require proactive dialog with experienced peers and industry experts.

At Gilbane conferences we bring together industry experts, content managers, marketers, marketing technologists, technology and executive strategists to share experiences and debate what the most effective approaches and technologies are, and how to implement them. Our theme this year is Manage – Measure – Mobilize, and we have tracks focused on the customer digital experience, employee digital experience, future technologies for digital experiences, and a track on digital strategies for publishers and information providers where we expand our theme to include Monetize.

 

Main conference tracks

Track C: Content, Marketing, and the Customer Experience

Designed for marketers, marketing technologists, growth hackers, content managers, strategists and technologists focused on customers and digital marketing.

Topics include:

  • Web content management
  • Customer experience management & engagement
  • Digital and postdigital marketing
  • Inbound & content marketing
  • Marketing automation
  • Measuring and analytics: Web, mobile, social, big data
  • Growth hacking strategies
  • Mobile challenges & channel priorities
  • Marketing technologist best practices
  • Responsive design
  • Localization & multilingual content management
  • Content strategies
  • Cross-channel marketing
  • E-commerce integration
  • Search engine strategies

Track E: Content, Collaboration, and Employee Engagement

Designed for content, information, technical, and business managers focused on enterprise social, collaboration, intranet, portal, knowledge, and backend content applications.

Topics include:

  • Collaboration and the social enterprise
  • Collaboration tools & social platforms
  • Enterprise social metrics
  • Community building & knowledge sharing
  • Content management & intranet strategies
  • Enterprise mobile strategies
  • Content and information integration
  • Enterprise search and information access
  • Semantic technologies
  • Taxonomies, metadata, tagging

Track T: Re-imagining the Future: Technology and the Postdigital Experience

Designed for technology strategists, IT, and executives focused on the future of content and either internal or external digital experiences.

Topics include:

  • Hybrid cloud content management
  • Natural language technologies
  • Haptic and gesture interfaces
  • Big data platforms and tools
  • Big data analytics
  • Visualization
  • The future of the open web and walled gardens
  • New mobile operating systems
  • Beyond desktops
  • Distributed data, distributed apps – mixing up code and data
  • Internet of things and digital experiences
  • Wearable content

Track P: Digital Strategies for Publishing and Media

Designed for publishing and information product managers, marketers, technologists, and business or channel managers focused on the transition to digital products.

Topics include:

  • Designing for digital products
  • Business models and monetization
  • Mixing owned, earned, and bought content
  • Ad technologies and strategies
  • App development strategies
  • HTML5 or no?
  • Multi-channel publishing
  • Ebook readers vs tablets
  • Tablets vs smartphones
  • Mobile publishing workflows
  • Matching content to platforms and devices

Submit your speaking proposal. [red]The deadline is June 30th 2013![/red]