It is time to mark your calendar for Gilbane Boston 2012. We will be back on Boston’s waterfront adjacent to the new “innovation district“, at the Intercontinental Boston Waterfront. The dates are November 27-29, 2012.Read More
Looking to make the most of your experience at Gilbane Boston 2011? Want to be current on the latest content trends and technologies? Download our recent papers, some of which you may have missed.
Smart Approaches to Managing Mobile Learning Content. Just published! Why a content strategy rather than a project mentality is the only way to take full advantage of the business performance benefits and productivity gains that are possible with mobile learning. Listen to the webinar.
Magazines at a Digital Crossroads: eCommerce and New Models for the Future. Makes the case for a growing need for contemporary eCommerce platforms to support publishers as they experiment, win, iterate, and drive their businesses into the future. Listen to the webinar.
Content, Audience, and Targeted Messaging: The Virtuous Circle of Customer Engagement. Presenting marketing messages and advertisements that are relevant at the right moment to create the tipping point from engagement to conversion.
A Fresh Look at Web Content Management: Mastering the Core Capabilities of Contemporary Platforms. The core aspects of today’s WCM systems for anyone evaluating, or reevaluating, the WCM needs of their organizations. Listen to the webinar.
Addressing Digital Product Development Risks: Best Practics for Creating Strategic Outsourcing Relationships. Digital products fail for all kinds of reasons. Poor development does not have to be one of them.
Understanding Best Practices for Profiling, Personalizing, and Targeting Next-Generation Engagment. Develop a new appreciation for the power and value of contemporary personalization, and gain an understanding of how to realize its benefits within your organization.
Global Digital Engagement: Leveragng Opportunities to Increase Impact and Reduce Complexity. How to remove the mystery and anxiety of delivering high-value interactions that lead to engagement by improving the dynamics of each.Read More
Today we highlight Workshop A: Insider’s Guide to Selecting WCM Technology taking place at Gilbane Boston, November 29, 9:00am – 12:00pm at the Westin Boston Waterfront.
If you are a website or intranet manager or architect, this year may well find you looking to implement new tools or refresh dated platforms. However, you face a wide and growing array of vendors willing to address your problems. Which ones offer the best fit for your particular circumstances?
This fast-paced workshop led by CMS Watch founder Tony Byrne will help you understand the broad but converging marketplaces for Web CMS technologies. Tony will sort out the key players and business models, and offer you a roadmap for deciding which types of technologies and vendors provide the best long-term fit for your needs.
The workshop will answer several key questions:
- How can you quickly distinguish among the 120 major toolsets across these marketplaces?
- How are changes in the open source landscape impacting your options today and going forward?
- Where does Web Publishing intersect with emergent technologies?
- What should you expect to pay for these tools?
- What are the critical, can’t-ignore architectural distinctions you need to make?
- How mature are the vendors?
- What are the strengths and weaknesses of some key players, including Microsoft, IBM, and Oracle
- How can you insure that your selection process meets your original business objectives?
- Which should you pick first: Agency, Integrator, Vendor, or…?
- What are some major pitfalls others have made that you can readily avoid?
- How are these marketplaces likely to evolve in the coming years, and how can you best align your firm to take advantage of future innovation?
Are there other questions you want answered? Feel free to send them to Tony at email@example.com, so that he can weave them into the workshop. Or, simply bring them that day. Hope to see you there.
Instructors: Tony Byrne, Founder & Irina Guseva, Analyst, RealStoryGroup (CMSWatch)
Register today!Read More
Webnodes has announced CMS’s to have dynamic support for Schema.org. The new feature has an intuitive vocabulary mapping user interface as well as a code API and Asp.Net controls to streamline the work for site developers. The Webnodes CMS ontology management user interface provides a separation between data, data model and presentation layout. Schema.org which is all about making search engines understand the meaning of your content is a natural extension to thesemantic core engine. http://www.webnodes.comRead More
Informatica Corporation, the provider of data integration software, announced the immediate availability of Informatica HParser, a data parsing transformation solution for Hadoop environments. Informatica HParser runs on distributions of Apache Hadoop, exploiting the parallelism of the MapReduce framework to efficiently turn unstructured complex data, such as web logs, social media data, call detail records and other data formats, into a structured or semi-structured format in Hadoop. Once transformed into a more structured format, the data can be used and validated to drive business insights and improve operations. Available in a free community edition and commercial editions, Informatica HParser provides organizations with the solution they require to extract the value of complex, unstructured data. http://www.informatica.comRead More
We’ve been adding content about mobile app development and publishing for a couple of years. We will be adding a full track threaded through the entire conference to our next event, but this year’s Gilbane Boston has quite a few sessions covering aspects of mobile development and content management relevant to Web, marketing/business, IT strategists, and developers.
In fact, we have a sort of a stealth mobile track – stealth, because the sessions are spread out across other tracks. To make it easier to plan schedules for those of you specifically interested in doing more with smartphones and tablets, below are five sessions that are the most directly relevant to mobile. There are other sessions that also cover mobile topics, so be sure to check the overall conference at-a-glance schedule and session descriptions.
Stealth Mobile Track:
T1: Mobile Development: App, Mobile Web, or Hybrid?
Wednesday, November 30, 1:30 – 2:30
You know mobile is becoming the dominant channel, but of course it is actually multiple channels – multiple devices with multiple APIs, form factors, interfaces and capabilities. Do you optimize for each device? Do you try and build a mobile web application? Do you mix it up with a little bit of both? This session will help you understand the pros and cons of different approaches.
Moderator: Jon Marks, Co-founder, Kaldor Product Development Group
Jon Marks, Co-founder, Kaldor Product Development Group
Ashley Streb, Vice President, Technology, Brightcove
Stefan Andreasen, CTO Kapow
Philip Ramsey , Manager, Technical Design, BNA
P2. iPad Publishing and UI Design
Wednesday, November 30, 2:40 – 4:00
With smartphones and tablets exploding in usage, publishers are racing to deliver content to new types of users who are expecting rich, interactive experiences. Yet publishers are often dependent on third parties who can create these apps for them. This session delves into how some of the standard publishing apps work, and how developers create some of the more advanced features that users are demanding.
Moderator: Ned May, Vice President & Lead Analyst, Outsell
Jim Nasr , CEO, Armedia
Best Practices for Developing Content Rich Applications for the iPad
Michael Mahoney, Senior User Experience Specialist, Microlink
Information as Design
T3. Is HTML5 the Future – If so, When?
Wednesday, November 30, 4:00 – 5:00
HTML5 enjoys widespread partial support. That is, the major browsers support some HTML5 functionality, and Mozilla, Google, Microsoft, and Apple support it politically. HTML5 promises lots of important new capabilities, but it is an ongoing development is scheduled to become a W3C recommendation in 2014. Many organizations are already using HTML5 for app development, but should they? Is it too soon?
Moderator: Richard Rubin, Principal Consultant, Professional Services, Innodata Isogen
Lubor Ptacek , VP, Strategic Marketing & GM, Microsoft Solutions Group, Open Text
Phillip Hyun, CTO, EndPlay
E5. Thinking Beyond the Website – Mobile and Other Channels Deserve Your Attention Too
Thursday, December 1, 9:40 – 10:40
As phones and other mobile devices get “smarter”, so must marketers get smarter about their multi-channel strategies. It used to be acceptable for brands to focus on their desktop browser experience, and then, at some point, dumb them down by removing flash, videos, and all the other extras so that prospective customers could view the website on their phones. But this strategy is no longer viable. The Splinternet Age brings not only smart phones, but also tablets, mobile applications, social sites, and wifi-ready televisions just to name a few. As more and more consumers seek to experience your brand through these mediums, having a strong multi-channel strategy is essential.
Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Outsell’s Gilbane Services
Arje Cahn , CTO, Hippo
Tom Wentworth, CMO, Ektron
New Reality – Mobile First
Michael Assad , Co-founder & CEO, Agility
Content Management for Digital Marketing: Thinking Beyond the Website
The day before the main conference we also have a pre-conference workshop covering important issues for mobile customer engagement:
Workshop B: Integrating Website and Mobile Strategy for Consistent Customer Engagement
Wednesday, November 29, 9:00 – 12:00
You’ve heard all the talk about web engagement management. You’ve read about web and content optimization for contextual consumption. You may even have preached to others about the rise of mobile-, social-, and personal-ization. We suppose you could even be doing some of these successfully, but we doubt it. These are just a few a few of the sexiest, most contemporary practices that everyone likes to talk about but no one is really doing… but they should. In this workshop, renowned author and digital marketing expert Robert Rose teams up with industry analyst and web content management expert Scott Liewehr to teach you how to realize true web engagement across web and mobile channels for your organization. Robert and Scott will teach attendees how to integrate content optimization into the marketing process by pragmatically focusing on three of the primary aspects of web engagement: testing, targeting and contextual design. The workshop walk attendees through a step-by-step approach to each practice, focusing on both the marketing process implications as well as the implementation and operationalization aspects. Web engagement management is more process than technology, so while you may not be able to buy it in a box, you can learn an awful lot about how to implement it in three entertaining, fun-filled and educational hours. Attendees will also receive Robert’s brand new book, co-authored with Joe Pulizzi: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.
Instructors: Scott Liewehr, Lead Analyst WCM, Outsell Gilbane, and Rob Rose, Chief Troublemaker, Big Blue Moose
Register for the conference, workshop, or both (speaking of mobile … note a Conference Plus registration includes the Workshop and also a new Kindle Fire tablet.Read More
MarkLogic Corporation announced the availability of MarkLogic 5, the latest version of its product designed for Big Data applications across the enterprise. MarkLogic 5 defines Big Data by empowering organizations to build Big Data applications that make information actionable. With MarkLogic 5, organizations analyze structured, unstructured, and semi-structured data in the same application. A key feature is the MarkLogic Connector for Hadoop. www.marklogic.comRead More
MarkLogic Corporation announced the availability of MarkLogic Express, a new MarkLogic 5 license that allows students and developers to download and take MarkLogic into production immediately. Additional updates include improvements to the developer website and more ways for MarkLogic developers to share solutions, participate in discussions, and help build a community around MarkLogic technology. MarkLogic Express includes geospatial capabilities, alerting, and can be used in production environments. That means a developer can take a MarkLogic implementation that leverages a 2 CPU node and up to 40 GB of data live. Full updates include: MarkLogic Express the new license that will allow developers to build and deploy MarkLogic production applications; Connecting Developers with a new Feedback Forum, comments enabled on nearly every page, and better recognition for community members that make contributions; A number of updates have been made to the MarkLogic Developer website, including new tutorials, new documentation, and improvements to the accessibility of content for developers; a new open source RESTful API that allows students and developers to build applications on MarkLogic using their software language of choice. http://www.marklogic.com/Read More
Adobe Systems Incorporated announced that it has acquired privately held Auditude Inc., a provider of video ad management and monetization technologies for premium publishers and media companies. Supporting video ad management and monetization delivered via an open architecture platform, Auditude lets premium publishers and media companies create a high-quality, TV-like, multi-device advertising experience that is an essential component to viewer loyalty and attracting major brand advertisers. features of the Auditude platform include: easy integration into content management and other video operations systems; precise targeting capabilities; flexible ad placement and ad product offerings; intuitive sales rights management; access to and control of incremental advertising demand; and cross-device workflow. http://www.auditude.com/ http://www.adobe.com/Read More