To execute their marketing vision, IBM has created a new Enterprise Marketing Management group, dedicated to meeting the evolving needs of marketing professionals. IBM’s acquisitions of Unica and other marketing and commerce software providers are part of IBM’s commitment to the success of every customer. Unica and IBM share a vision for the strategic role marketing and marketers will play as business evolves to a more customer-centric era. http://www.ibm.com/ http://www.unica.com/Read More
The Open Geospatial Consortium (OGC) membership has voted to adopt the OGC Observations and Measurements (O&M) XML Encoding Standard as an official OGC standard. This standard specifies an XML implementation for the OGC and ISO Observations and Measurements conceptual model (OGC Observations and Measurements v2.0, which is also published as ISO/DIS 19156), including a schema for Sampling Features. This encoding is an essential dependency for the OGC Sensor Observation Service (SOS) Interface Standard. More specifically, this standard defines XML schemas for observations and for features involved in sampling when making observations. These provide document models for the exchange of information describing observation acts and their results, both within and between different scientific and technical communities. This standard and other standards that have resulted from the OGC’s Sensor Web Enablement (SWE) effort enable developers to make all types of sensors, transducers and sensor data repositories discoverable, accessible and useable via the Web. The OGC is an international consortium of more than 415 companies, government agencies, research organizations, and universities participating in a consensus process to develop publicly available geospatial standards. OGC standards support interoperable solutions that "geo-enable" the Web, wireless and location-based services, and mainstream IT. OGC standards empower technology developers to make geospatial information and services accessible and useful with any application that needs to be geospatially enabled. http://www.opengeospatial.org/Read More
Barnes & Noble has recently updated its Nook Color ebook reader with firmware 1.2.0. This update will essentially bring Android 2.2 “FroYo”, and comes with new features including UI improvements and additional software. However, another feature that users should expect is the ability for authors to sign ebooks with a stylus. With this feature, you can easily line up at a book signing event and let your favorite author sign that ebook right on your Nook Color. http://www.barnesandnoble.com/Read More
Inmedius, Inc. announced the availability of Inmedius DITA Storm version 3.0 the XML editing solution. The latest DITA Storm update provides full support for the Darwin Information Typing Architecture (DITA) documentation standard version 1.1 and includes v1.2 schemas. DITA Storm v3.0 includes change tracking and review functionality.Tracking information is stored as a set of processing instructions. The new Link Validation feature highlights invalid outgoing links to other documents. Other ease of use developments includes using WYSIWYG to restructure the document by dragging and dropping content elements within the mapping environment. An enhanced copy and paste function allows users to duplicate content from third-party text processors or HTML pages into DITA documents. The latest release easily supports DITA Specialization with the ability of elements to ‘fall back’ to parent element implementations. Other efficiency improvements include: Ditaval file handling, element ID management, an extended set of XML manipulation commands, invalid document handling, enhanced attribute editing, and full Continuous Acquisition and Lifecycle Support (CALS) Table support.Read More
I just finished a thought experiment—perhaps the first of many of its ilk—trying to analyze the efficacy of the advice gained through LinkedIn groups. I looked at one thread in one of my LinkedIn groups—Digital Book World—concerning how one goes about selecting an ebook production platform. I copied it all, cleaned it up, edited it, and looked at what the aggregation of advice really provided. The full treatment is here.
Now, just a couple of dozen groups, and several thousand threads to go…
Our latest on content globalization practices, Multilingual Marketing Content: Growing International Business with Global Content Value Chains, which infomed the presentations for the webinar Scott mentions below, was made available as a free download at http://gilbane.com/Research-Reports.html last week. We believe this report is the first study ever of global companies’ practices for managing multilingual content for marketing. The report is also available from study sponsors Across Systems, ADAM Software, Lionbridge, and SDL. Check it out!
Kentico Software, the Web content management system vendor, introduced the Kentico CMS Windows Azure Partner Competency and awards Bit Wizards the first recognition. This competency provides Kentico CMS customers the opportunity to recognize partners based on expertise in delivering Kentico CMS driven websites into the Microsoft’s cloud. Kentico currently has 1,200 partners who actively use Kentico CMS for their web development projects. 154 of these partners reached the Gold Certified Partner level. 32% Gold partners come from North America, 45% from Europe and 23% from the rest of the world. www.kentico.comRead More
Lionbridge Technologies, Inc. announced general availability of GeoFluent, an on-demand, customized, SaaS-based automated translation technology that allows enterprises to improve engagement with global customers by providing real-time translation of content and communications. Following successful beta engagements with several large enterprises, GeoFluent is now generally available to support translation of enterprise communications such as sales and support chat sessions, online customer care forums, user reviews and other dynamic Web content. The GeoFluent platform is based on a partnership between Lionbridge and IBM. The two companies have partnered to develop and commercialize a powerful on-demand translation platform that integrates Lionbridge’s cloud-based language customization solutions with a statistical machine translation engine developed in IBM’s Watson Research Center. As a result, enterprises gain a unique, real-time, secure SaaS solution based on technology with large-scale commercial environments in mind. http://www.lionbridge.com/GeoFluent/GeoFluent.htmRead More
Independent eBook distributor BookBaby has launched BookBaby Cover Design, a design service for independent authors. BookBaby, which provides writers with a way to sell their work to be read on devices like the iPad, iPhone, Kindle, Android, Nook, and Sony Reader, now also gives independent authors the tools they need to stand out in the growing eBook marketplace. BookBaby offers two levels of Cover Design Services: Basic Design is priced at $99, and BookBaby’s design professionals will create a unique eBook cover in as little as three days. The author owns all rights to the artwork and can use this eBook cover wherever they choose to sell their work. The Deluxe Design package is priced at $199 and includes more complex cover design with multiple photos, textures, graphics, fonts, or stylized text. This option gives the author multiple rounds of proofing and revisions. In addition to eBook distribution and cover design, BookBaby also provides self-published authors with ISBNs, file formatting, and free basic ePUB conversion. www.bookbaby.comRead More