It is time to mark your calendar for Gilbane Boston 2012. We will be back on Boston's waterfront adjacent to the new "innovation district", at the Intercontinental Boston Waterfront. The dates are November 27-29. As is our practice, we'll be leaving the information from our 2011 conference on the site until we have updated details for 2012.
Looking to make the most of your experience at Gilbane Boston 2011? Want to be current on the latest content trends and technologies? Download our recent papers, some of which you may have missed.
Smart Approaches to Managing Mobile Learning Content. Just published! Why a content strategy rather than a project mentality is the only way to take full advantage of the business performance benefits and productivity gains that are possible with mobile learning. Listen to the webinar.
Magazines at a Digital Crossroads: eCommerce and New Models for the Future. Makes the case for a growing need for contemporary eCommerce platforms to support publishers as they experiment, win, iterate, and drive their businesses into the future. Listen to the webinar.
Content, Audience, and Targeted Messaging: The Virtuous Circle of Customer Engagement. Presenting marketing messages and advertisements that are relevant at the right moment to create the tipping point from engagement to conversion.
A Fresh Look at Web Content Management: Mastering the Core Capabilities of Contemporary Platforms. The core aspects of today’s WCM systems for anyone evaluating, or reevaluating, the WCM needs of their organizations. Listen to the webinar.
Addressing Digital Product Development Risks: Best Practics for Creating Strategic Outsourcing Relationships. Digital products fail for all kinds of reasons. Poor development does not have to be one of them.
Understanding Best Practices for Profiling, Personalizing, and Targeting Next-Generation Engagment. Develop a new appreciation for the power and value of contemporary personalization, and gain an understanding of how to realize its benefits within your organization.
Global Digital Engagement: Leveragng Opportunities to Increase Impact and Reduce Complexity. How to remove the mystery and anxiety of delivering high-value interactions that lead to engagement by improving the dynamics of each.
Of course we think all of our conference sessions are not to be missed, but for those specially interested in enterpirse social networks, and process transformation we've paired up AIIM President John Mancini, to share some of the research his organization is completing on this topic, and Mike Gotta, Senior Technical Manager for Social Software at Cisco, and ex Gartner VP & Research Director. Be sure to check this one out the latest trends in this area
C4. From Collaboration to Business Transformation: Expanding the role of Enterprise Social Networks
This session will demonstrate why the time has come to move discussions of social business from the abstract benefits of "collaboration" to a richer focus on process and value chain transformation.
We are going to have fun with the keynotes this year with our new rapid-fire format. You won't want to miss any of it so be sure to get their early enough for a good seat. Also, please remember that after seven years at the Westin at Copley Place we have moved to a roomier spot at the Westin Waterfront at 425 Summer Street. You could easily lose 45 minutes by showing up at the wrong hotel!
K1. Opening Keynotes: Big Ideas - Bold Statements
Wednesday, November 30, 8:30 - 10:00 & 11:00 - 12:00
Our keynotes are designed to inspire, provoke, and provide perspective on the big issues, trends, and shifting foundation of technologies, digital strategies, and channels for communication and engagement. Our keynote sessions this year will use a rapid-fire format. Each speaker will focus on describing a single big idea or making a bold statement that will help us think a little differently about our use or expectations of content and content technologies. Presentations are limited to 10-15 minutes with 5 minutes for Q&A. Use of slides will be minimal.
Moderator: Frank Gilbane
Christos M. Cotsakos, Ph.D.
Founding Chairman, CEO & President, EndPlay
Christer Johnson
Partner, North American BAO Advanced Analytics Leader, IBM Global Business Services
Georgiana Cohen
Manager, Web Content and Strategy, Tufts University & Co-founder, Meet Content
Maureen Chew
Chief Applications Officer, Information Technology Division, Commonwealth of MA
Stephen Powers
Principal Analyst & Research Director, Forrester Research
Tony Byrne
Founder, Real Story Group & CMS Watch
Scott Liewehr
Lead Analyst, Web Content Management, Outsell Gilbane Services & President, Content Management Professionals Assoc.
Update - We have received a phenomenal number of proposals – almost 50% more than last year. We have also had a huge number of requests for extensions, so we have extended the deadline for speaking proposals through next week – until May 28th. Don’t delay though, as our program committee is already pouring over the proposals we have.
Proposal Deadline: May 16th 28th, 2011
The Gilbane conference is all about helping organizations apply content, web and mobile technologies to communicate with their ecosystem of customers, employees, suppliers, partners, and the rest of the world in the most effective and efficient way possible.
This means understanding what technologies can and can't do, what practices in applying them succeed or fail, and how to plan for changes in market and technology evolution. We bring together a diverse audience of technologists, marketers, strategists, business managers and analysts to learn, share, and debate best practices and strategies. Our conference is organized into four tracks so attendees in marketing, technology, a business unit, or an internal function will be able to plan a customized agenda.
To submit a proposal for a presentation or panel to contribute your expertise and experience, please see the topics below listed for the four tracks, then follow the instructions and guidelines for submitting proposals using our proposal submission form. Send any questions to speaking@gilbaneboston.com.
You can also learn more by visiting the conference website at http://gilbaneboston.com, where you can also see information from our 2010 conference.
Customers & Engagement track
Topics to be covered include: Web content management, content strategies, analytics, web design and UI, social media, digital and cross channel marketing, rich media, global reach, multilingual practices, personalization, information architecture, designing for mobile devices, e-commerce, search engine optimization. Read more
Colleagues & Collaboration track
Topics to be covered include: Collaborative authoring, intranets, knowledge management, search, wikis, micro-blogging and blogging, managing social and user-generated content, integrating social software into enterprise applications, SharePoint, portals, social software platforms, enterprise 2.0 strategies. Read more
Content Technologies track
Topics to be covered include: Multi-lingual technologies and applications, smartphone, iPad and tablet app development, XML, standards, integration, content migration, search, open source, SaaS, semantic technologies, social software, SharePoint, and relevant consumer technologies. Read more
Cross-channel Publishing track
Topics to be covered include: Multi-channel publishing, multi-lingual publishing, mobile app and digital product development and marketing strategies for the iPad, and other tablets and ebook readers, mobile content management, digital rights, digital asset management, DITA, documentation, structured content, and XML. Read more
http://gilbaneboston.com/speaker_guidelines.html
http://gilbaneboston.com/speaker-submission-form.html
Follow the conference on Twitter at http://twitter.com/gilbaneboston. Tag: gilbaneboston
Questions?: speaking@gilbaneboston.com
Sneak peek at the conference community site to be announced next week.
Registration information. Also check the site for the latest updates to the program, and exhibitors.
Given the popularity of the presentations / topics at our recent San Francisco conference we are organizing the Boston conference around the same theme (Customers, Collaboration, Content) and tracks (Customers & Engagement, Colleagues & Collaboration, Content Technology, Content Publishing).
You can find out more about what we covered in SF from the GilbaneSF-Tweetstream, from Sue Anne's post below, from the videos before and during the conference, and elsewhere.
See detailed instructions for submitting proposals, and send speaking proposals to speaking@gilbane.com. No sales or marketing presentations please.
The deadline for proposals is June 14, 2010.
Two weeks ago, I had the opportunity to attend Gilbane SF. The conference brought together some of the top content management people from the U.S. and internationally. Overall, one of the things I really enjoyed about the conference was the mix of people on each of the panels -- you had analysts, developers and content creators responsible for developing content and building web sites.
I focused on my time on the Customers and Engagement Track and also went to a few sessions in the Content Technology Track. As expected, there was a lot of talk of Web 2.0 and how to implement social into your content management strategy. There were also several sessions examining return on investment (ROI) for implementation.
[ The Deadline for Speaking Proposals for Gilbane Boston is June 14, 2010 - STT ]
The call for speakers has been issued, with June 14, 2010 being the deadline to submit a proposal for presenting at Gilbane Boston this year.
Guidelines can be found here: http://gilbane.com/speaker_guidelines.html
Feel free to ask us any issues you have that aren't covered above!
Or collaboration, enterprise social software, search, analytics, market trends, customer engagement strategies, intranet architectures, multi-channel publishing ..., or a prediction one of us has previously made that was prescient or presumptuous.
To learn more about the analysts on the panel including links to their blogs and Twitter accounts click on their name below.
K2. Industry Analyst Keynote Debate: Industry Analyst Debate - What's Real, What's Hype, and What's Coming - May 19th 4:00pm - 5pm, Westin Market St, San Francisco
We invite industry analysts from different firms to speak at all our events to make sure our conference attendees hear differing opinions from a wide variety of expert sources. A second, third, or fourth opinion will ensure you don't make ill-informed decisions about critical content and information technologies or strategies. This session will be a lively, interactive debate guaranteed to be both informative and fun.
Panelists:
Rob Koplowitz, Principal Analyst, Forrester
Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Tony Byrne, Founder, The Real Story Group & CMS Watch
Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group
How to submit questions:
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