Recently by Scott Templeman

Repost from Outsell Blog

Authors:

Ned May (Twitter, LinkedIn) Kate Worlock (Twitter, LinkedIn) Pooneh Fooladi (LinkedIn) 

Audience:

This report defines the worldwide book market and major sub-segments, explores the underlying dynamics across these markets, and sizes and forecasts the current print and e-book opportunity across each. In doing so, Outsell is providing the first worldwide view of the entire market, which will be found valuable by publishers, retailers, journalists, and others covering or interested in the book market on a global scale. 

Highlights:

• Despite all the attention on e-books today, they only accounted for 5.2% of worldwide book sales in 2010
• By the end of 2013, however, Outsell foresees the worldwide share for e-books to rise to 16.1%
• Today, growth and penetration of e-books varies greatly by region and by segment making the underlying details as contained in this report critical for understanding how the market is and will continue to unfold

 

 

You can purchase this report in the Outsell Store

Press Inquiries for this report Questions: Scott Templeman (Twitter, LinkedIn) stempleman@outsellinc.com

Just wanted to quickly remind everyone that our webinar on Managing Multilingual Marketing Content for Global Brands is tomorrow at 12:30 PM EST (there is also an earlier showing for those on the other side of the Atlantic). You can register for it here (there is also an option for those that can't make either time slot).

Key Topics Discussed:

• What global business drivers are having the most impact on multilingual marketing content?
• What obstacles prevent the alignment of multilingual marketing content with businesses’ larger goals?
• What challenges do digital marketers face when trying to manage multilingual content assets effectively?

Be sure to register ahead of time, and hope to "see" you there!

The Tech & Publishing worlds got rocked significantly this week thanks in part to some startling changes announced by Apple on Tuesday. For a brief summary of the announcements from Apple and Google, check out the week in review over at CNET.

Key Points Summary:

Apple wants to internalize content subscriptions into the iTunes framework, asks for a 30% cut of revenue, and price controls. All content purchases must be made in/through iTunes

Google reveals One Pass, a rival content distribution system catering to publishers: a 10% cut of revenue and direct consumer access (no forced middle man).

Department of Justice and Federal Trade Commission question if Apple is violating anti-trust laws with this latest policy change

Read Rest Of Post

Here is a Free Content Summary for January 2011:

Today we released a new Case Study with AutoDesk focused on using DITA on a social web platform, part of the Smart Content Report. Both can be found in Gilbane's Download Page 

Outsell also had some great releases to check out this month for Information Pros: 

Making Information Management Outsourcing Work - 14 Pages

Information Industry Outlook 2011 - 26 pages (has been very popular across Job Titles/Areas of Focus) 

A strong start so far in 2011, and you can expect plenty of great content in store for the coming months!

 I had a chat with Larry this week on what people can expect from the enterprise collaboration track at Gilbane Boston this year/ (Last Day of Early Registration Discounts for Hotel & Conference Passes.

I have lots of great interviews recorded & scheduled so definitely keep an eye on our feed for a variety of very smart people from a diverse set of specialties and backgrounds.

 

 In case you missed it this week, I chatted with Ian this week regarding his latest beacon, Looking Outside the CMS Box for Enterprise Website Governance. It got broken down into 4 videos and promoted across our various video channels (Facebook, Youtube, and our main channel Gilbane.blip.tv). Also make sure you aren't missing out on the popular posts over on the XML blog

I've embedded the videos below if you missed them:

For those of you who aren't familiar with who I am, I am the Marketing Specialist for Gilbane, more specifically the man behind the various social media curtains. One of my favorite parts of social media is memes, defined as, "a unit of cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena." The most famous example of a meme, almost synonymous with the internet now, is Lolcatz. One of the great pleasures I have managing the Gilbane accounts is the unique community. Defying stereotypes of computer geeks, the online CMS community has proven to be composed of a plethora of creative, witty, clever, and simply funny individuals spanning timezones, continents, and native languages. Earlier this year, we were treated with CMSHaikus, which I was happy to preserve in an ebook (the .pdf originally had Youtube videos embedded in it, but these have since been blocked due to a security patch). This time around, @Adriaanbloem took another meme and spun it with his own angle.

The tweets that followed were a mixture of angst, disappointment, frustration, front-line experience, but most importantly humor! The sarcasm runs rampant here, but the jabs are taken at brands, vendors, scripting languages, developers, each other, and consulting agencies (although the "Godfather" and the agency in his name still seems to command respect as of this writing ).

 

The engine seems to have plenty of meme steam left in it, but when it's gone you can read the #CMSRetraction Archive, or better yet follow the participants and become part of the quirky CMS Twitterrati. If I missed you on the list, drop me a line (@gilbane or @tallbonez) and I will be sure to add you!

 

The call for speakers has been issued, with June 14, 2010 being the deadline to submit a proposal for presenting at Gilbane Boston this year.

Guidelines can be found here: http://gilbane.com/speaker_guidelines.html

Feel free to ask us any issues you have that aren't covered above!

Our July 2009 Multilingual Prodcut Content Report has been featured in the latest post by ZDNet's The DocuMentor blog:

ZDNet introduces Doc (The DocuMentor), sponsored by RICOH. Through his blog, Doc will educate you about Document Management. So who is Doc? Doc is something of an enigma. He was born to a Russian ballerina and a German electrical engineer who some believe was running covert operations for shadowy corporate interests. Doc grew up in various locations in the United States, although no one seems to know precisely where, least of all Doc. His early schooling was unremarkable except for the time he was caught trying to replace all the mimeograph machines with high-tech color copiers that had mysteriously disappeared from a shipment to Albania. At MIT, he made a name for himself by transforming a large printer into a robot that hunts and eats Roombas...

 

See what this quirky mystery man thinks about our report :

 

I had the privilege of attending IMS Boston 2009 down at Gillette 10/7/09-10/8/09, and wanted to share my reflections as well as the general lessons and ideas. First off let me extend my gratitude to Chris Brogan and Justin Levy for putting together an excellent fast paced lineup. With over 20 hours of information from some of the best in the business, it was tough trying to pick the best to share, so forgive me if I made an egregious oversight by missing anything.

 

Overall Message
The overall message that got through the many sessions over the two days was the fact that many industries are being revolutionized (or “dying”), and some may very well not survive unless they adapt to the new environment. Social media is rooted deep in each of our lives whether or not we choose to participate in it, some companies still are not taking it seriously. Furthermore, as a business, regardless of your industry, you MUST care, listen, and engage with your customers. The shift we are seeing is that our "Joe Plumbers" are getting just as much (if not more) of a voice than the so-called professionals.  Another message that was hammered into us again and again is that silos suck, in the modern world everything is connected and needs to feel organic.  The modern consumer can be a powerful marketing tool, a brand advocate, but if you keep your content honeycombed you're making it hard for them to help you. All the faces of your brand need to be unique for the environment there are to be implemented in, but they should all tie to each other and be able to exchange content. Finally, we're are seeing a blend of many disciplines, as Brogan said, "customer service IS marketing." But you could take that a step farther, adding PR and sales to the melting pot in that these disciplines need to function as a single organic entity.  The modern consumer wants to be influenced on purchases by their friends and peers, and as a brand you must find a way to enter this circle. Relationships are the new marketing currency, the more you stockpile the stronger your company will be for it.

5 Favorite Presentations: