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Register this week for special conference and hotel rates at Gilbane Boston!

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Gilbane Boston early bird discount extended thru October 29th

Registration information. Also check the site for the latest updates to the program, and exhibitors.

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Network with the CMS experts at Gilbane Boston

Converse with the experts at the Conference, in the Exhibit Area and in the Hallways.
November 30 – December 2, Boston Westin Copley

We are honored to bring you a “who’s who” of leading practitioners, analysts, and technologists at our upcoming Boston Conference, this year focused on the theme “Content, Collaboration & Customers”, and strategies for engaging global customers on the Internet, and for collaborating with both internal colleagues and customers.

You aren’t limited to listening to speakers on a panel – there are two full days on conversations taking place in the hallways, in the exhibitor area, and during the reception, lunches and breaks. This large collection of diverse content management technology experts can only be found at Gilbane events. Don’t miss this opportunity to learn, network, and socialize with colleagues, peers, and experts at

You can learn more about our speakers, including how to connect with them via Twitter or their blogs at

Our faculty of experts and industry leaders includes:

Brooke Aker - CEO, Admantx

Navdeep Alam - Director of Data Architecture, Mzinga

Deane Barker - Content Management Practice Director, Blend Interactive

Jay Batson - VP & Founder, Acquia. Inc.

Geoffrey Bock - Senior Analyst, Collaboration & Social Computing, Outsell’s Gilbane Group

Tony Byrne - Founder, The Real Story Group

Arje Cahn - CTO, Hippo

Melissa Casburn - Director of User Experience, ISITE Design

Ann Comer-Woods - Executive Director of Communications, MIT Sloan

Keith Cook - Global eBusiness Officer, ACE Group

Cornelia Davis - Office of the CTO, EMC Corporation

John Eckman - Sr. Director, Optaros

Mark Fidelman - eVP, MindTouch

Elizabeth Fraley - Founder and CEO, Single-Sourcing Solutions

Jeff Fried - CTO, BA Insight

Doug Gaff - Director of Technology, NPR Public Interactive

Emmanuel Garcin - Vice President & General Manager, Jahia North America

Frank Gilbane - President, Outsell’s Gilbane Group

Paul Gillin - Principal, Paul Gillin Communications

Doug Gorman - CEO, Simply XML

Kian T. Gould - CEO, AOE Media

Jarrod Gingras - Analyst, Real Story Group

Tugdual Grall - VP of Business and Product Strategy, eXo

Ryan Gruss - Intranet Project Lead, Continuum

Darren Guarnaccia - VP Product Marketing, Sitecore

David Guenette - Senior Analyst, Outsell’s Gilbane Group

Laurence Hart - Director Technology Solutions, Washington Consulting, Inc

Larry Hawes - Lead Analyst, Collaboration and Enterprise Social Software, Outsell’s Gilbane Group

Paul Hinz - CMO, Liferay

Devin Holmes - Executive Director, Warrior Gateway

Jason Hunter - Principal Technologist, MarkLogic

Colleen Jones - Principal, Content Science

Mike Iantosca - IBM Authoring Tools and Content Management System PDT Lead, IBM

Mark Korey - Online Applications Project Manager, SAS Worldwide Marketing

Simon Lande - CEO, Magus

Mary Laplante - Vice President and Lead Analyst, Outsell’s Gilbane Group

Andrew Lawless - Principal, Dig-It! Consulting

Debra Lewis - Web Content and Localization Manager, OCLC Online Computer Library Center

Barry Libert - Chairman & Chief Executive Officer, Mzinga

Scott Liewehr - Senior Consultant, Web Content Management, Outsell’s Gilbane Group

Greg Lloyd - President & Co-Founder, Traction Software

Ned May - Director & Lead Analyst, Outsell Inc.

Cheryl McKinnon - Chief Marketing Officer, Nuxeo

Marcel Meth - Marcel Meth Independent Senior SharePoint Analyst

Lynda Moulton - Senior Analyst & Consultant, Enterprise Search, Outsell’s Gilbane Group

John Parsons - Principal, Byte Media Strategies LLC

Peter O’Kelly - Independent Analyst

John Petersen - Founder, Sutro Software

Stephen Powers - Senior Analyst, Forrester

Patrick Quinlan - Lead Curriculum Specialist, Citrix Education

Kathleen Reidy - Senior Analyst, 451 Group

Hadley Reynolds - Research Director, Search & Digital Marketplace Technologies, IDC

Sara Roberts - President/CEO, Roberts Golden Consulting, Inc

Robert Rose - Founder & Chief Troublemaker, Big Blue Moose

Shannon Ryan - President & CEO, non-linear creations

Barry Schaeffer - Sr. Analyst, Outsell’s Gilbane Group & Principal Consultant, Content Life Cycle Consulting

Anne Scharff - Director, IS Web Services, Cincinnati Childrens’ Hosptial Medial Center

C. Scyphers - Chief Technical Architect, Daemon Consulting, LLC

Jerry Silver - Senior Product Marketing Manager, EMC Documentum xCP

David Suess - CEO, Northern Light

Bill Trippe - Vice President, Content Strategies, Outsell’s Gilbane Group

Dale Waldt - Senior Consultant, Outsell’s Gilbane Group.

Shaun Walker - Creator & Chief Architect, DotNetNuke

Melissa Webster - Program Vice President, Content & Digital Media Technologies, IDC

Lisa Welchman - Founding Partner, WelchmanPierpoint

Randy Woods - Co-Founder & Executive Vice President, non-linear creations

Brett Zucker - EVP and CTO of Bridgeline Digital

The complete conference program and speaker list is available at

We Hope To See You There!
The Gilbane and Lighthouse team

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New Research from Outsell’s Gilbane Group Identifies Smart Content as Key to Broad Enterprise Adoption of XML

Global customer experience, content multi-purposing key drivers of next-generation XML business applications

September 30, Cambridge, MA – Outsell’s Gilbane Group, the analyst and consulting organization dedicated to content technologies, today announced the release of its latest study, Smart Content in the Enterprise: How Next Generation XML Applications Deliver New Value to Multiple Stakeholders.

Smart Content in the Enterprise offers a unique perspective on the XML market. Rather than focus on why companies adopt XML in the first place, the research examines the factors that contribute to broader adoption across an organization. “XML has delivered business value for more than a decade, but almost always at the departmental level within a single application. We wanted to know why organizations have struggled to move beyond the first silo of success and deploy XML in other areas where it can also deliver benefits, such as customer support,” comments Geoffrey Bock, study director and senior analyst with Gilbane.

The research underlying the study revealed that when organizations are successful with broad and valuable deployment, their XML content exhibits a set of common characteristics that make it “smart” in addition to structured. Smart content, as described in the study, is granular at the appropriate level, semantically rich, useful across applications, and meaningful for collaborative interaction.

Dale Waldt, senior analyst with Gilbane and co-author of the report, notes an important shift enabled by smart content. “We’re moving from repurposing to multi-purposing,” says Waldt. “Defining various uses of content leads to robust data models and enrichment processes that support multiple purposes for the content, allowing it to meet a broader range of business objectives. This is how new value for new stakeholders becomes the payoff for investments in smart content.”

Smart Content in the Enterprise identifies a pervasive emphasis on global customer experience as a key driver for smart content. The study explores the implications of smart content for business applications and defines the smart content technology landscape. It also provides guidance for companies who are ready to move beyond a single XML application silo and suggests a framework for developing a smart content roadmap. Case studies on smart content at Citrix, IBM, NetApp, Symitar, and Warrior Gateway round out the report.

Smart Content in the Enterprise draws on in-depth interviews with business and technologies leaders within organizations that have deployed XML, combined with Gilbane’s implementation expertise and deep knowledge of XML markets and technologies. The research will be valuable to managers of XML-based solutions who see a broader opportunity for XML within their organizations. The study will help them learn from the success of others, communicate value, build business cases, and constitute cross-functional teams. The report will also be useful for managers who are in the process of implementing XML and want to ensure that they are designing and building their applications to align squarely with contemporary user and content requirements. The study will also help technology and services providers develop offerings that enable smart content applications, address key issues and challenges, and market and position their products in ways to make their value propositions clear to buyers.

Smart Content in the Enterprise is available as a free download from the Gilbane Group website. The report is also available from study sponsors IBM, JustSystems, MarkLogic, MindTouch, Ovitas, Quark, and SDL. Additional insights and advice are provided on Gilbane’s XML analyst blog and through Gilbane’s XML and smart content consulting services.

About Outsell’s Gilbane Group

Outsell’s Gilbane Group provides analyst and consulting services dedicated to content strategies, practices, and technologies and their application to high-value business solutions. We have delivered quality market education and insight to global enterprises, governments, non-profits, publishers, and information providers since 1987. Outsell’s Gilbane Group analysts and consultants work with the entire community of stakeholders including investors, business and content professionals, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 70 educational conferences in North America and Europe, and our next event is Gilbane Boston 2010, November 30 through December 2. Information about our widely read newsletter, reports, white papers, case studies and analyst blogs is available at Outsell’s Gilbane Group is a part of Outsell, Inc., the only research and advisory firm focused on advancing the publishing and information industries.

Follow us on Twitter at and

Mary Laplante Vice President and Lead Analyst
617.497.9443 ext 212

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Integrating External and Internal Social Efforts to Maximize Business Performance

Today we highlight the Integrating External and Internal Social Efforts to Maximize Business Performances session at Gilbane San Francisco.
This session takes place on May 20th at 11:40am PST.

C6. Integrating External and Internal Social Efforts to Maximize Business Performance

Some organizations have deployed enterprise social software to address both external and internal use cases, but few have created linkages between the two. This session uses customer case studies to demonstrate the business value created by integrating external and internal social collaboration efforts and to highlight some of the related challenges.

Video Introduction

Moderator: Larry Hawes, Lead Analyst, Collaboration & Enterprise Social Software, Gilbane Group

Ken Efta, Co-Founder & Principal Consultant, Allysis
David Rosenberg, Vice President & Development Lead of Internet Services, Edelman
Randy Ziegler, Director of the EMC Community Network, EMC

Have questions about this session or the Customers & Engagement track? Ask Larry Hawes, the track chair and moderator.

Register today!

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Pick your Workshop: WCM, Social Software, Intranets, XML, Governance, CM Pros

Workshop A: Insider’s Guide to Selecting WCM, Collaboration, and Social Software

Instructor: Tony Byrne, Founder, Real Story Group, CMSWatch

Workshop B: Learn to Develop an Actionable Intranet Strategy

Instructor: Scott Liewehr, Senior Analyst, Web Content Management, Gilbane Group

Workshop C: Managing Smart Content: How to Deploy XML Technologies across Your Organization

Instructors: Dale Waldt, Senior Consultant, XML & Content Technologies, Gilbane Group Geoffrey Bock, Senior Analyst, Collaboration & Social Computing, Gilbane Group

Workshop D: A Methodology for Web Governance

Instructor: Lisa Welchman, Partner, WelchmanPierpoint

Workshop E: Proving the ROI of a CMS

Instructors: CM Pros Members

Workshop F: The State of the CM Union

Instructors: CM Pros Board Members, Lisa Welchman, Partner, WelchmanPierpoint

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Building Robust Content Assets

Today we highlight the Building Robust Content Assets session at Gilbane San Francisco.

This session takes place on May 20th at 2:00pm PST.

T10. Building Robust Content Assets
Robust content can drive many processes designed to realize savings in time and costs and enable high quality, accurate information. Building robust content requires an understanding of the business drivers for your content and the systems that are used to create and manage it. Migrating legacy content to a robust environment will entail adding detail and value to the content before it can enable these benefits. This session focuses on the challenges and goals for creating robust content.

Video Introduction to the session.

Moderator: Dale Waldt, Senior Consultant, Gilbane Group

Andrew Striemer & Chad Miller, Robert Half International
“Pain Free Content Migration at Robert Half International”
Deane Barker, Content Management Practice Director, Blend Interactive
“The Mysterious Art of the Content Inventory”
Dick Weisinger, Software Technologist, Formtek
“Building a Global View of Your Organizational Data”

Have questions about this session or the Content Technologies track? Ask Dale Waldt, the track chair and moderator.

Register today!

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SharePoint Search – Evaluating Options and Alternatives

Today we highlight the SharePoint Search – Evaluating Options and Alternatives session at Gilbane San Francisco.

This session takes place on May 20th at 8:30am PST.

T4. SharePoint Search – Evaluating Options and Alternatives

With the upcoming release of the lastest versions of SharePoint and Office, many firms are taking a new look at their search strategies in light of the changing offerings from Microsoft. In this session, leading Sharepoint experts will discuss the new look of search in SharePoint and offer their guidance about how to go about building a search strategy that makes sense in light of the goals of the business, the many search systems installed, and the future directions in the technology.

Moderator: Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC

Miles Kehoe, Senior Strategist & President, New Idea Engineering
Jeff Fried, Senior Product Manager, Microsoft

Have questions about this session or the Customers & Engagement track? Ask Hadley Reynolds, the search track chair and moderator.

Register today!

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Customers & Engagement – focus on the consumer

Today we highlight the Customers & Engagement Track Keynote at Gilbane San Francisco. This session takes place on May 19th at 11:00am PST.

The Customers & Engagement track kicks off appropriately with a focus on our collective audience: the consumer. The experts on this panel have dedicated their careers to understanding the mindset of users, creating top-notch customer experiences both on and off the web, and engaging customers and prospects alike. The intent of this session is twofold: 1) to open the minds of attendees to the perspectives of the audiences they serve, and 2) to learn, through the course of dialog, the techniques and best practices of creating a world-class customer experience.

Moderator: Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group; President CM Pros

Donna Rossi, VP Global Customer Experience Management, Western Union
Kumar Vora, Vice President & General Manager, Enterprise, Adobe
Shannon Ryan, CEO, non~linear creations
Michael Fisher, Senior VP Sales & Marketing (Americas), Alterian

Have questions about this session or the Customers & Engagement track? Ask Scott Liewehr, the track chair and moderator: email or DM at

Register today!

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CM Pros workshop: The State of the CM Union

Gilbane San Francisco 2010 pre-conference workshops are a great way to get up-to-speed quickly with a half-day deep dive. Today we would like to highlight:

Workshop F: A The State of the CM Union

Instructor: Lisa Welchman, Partner, WelchmanPierpoint

These are exciting and challenging times for the Content Management industry – vendor consolidation, fundamental changes in the way people engage, the ubiquity of tools like SharePoint, the debate over the very definition of what makes a CMS – all as the discipline of managing content matures and emerges from IT.

We get the ball rolling on the pre-conference workshops with representatives from the CM Pros Board (including Scott Liewehr and Ian Truscott) and leading guest speakers (including Lisa Welchman) to look at the big picture of what it means to be a CM professional today. We’ll take a look at the trends and offer our perspectives.

We’ll also be revealing the results of our survey, ‘CMState’ – where we’ve called upon the 13,000+ members of the CM Pros extended community to tell us what’s really affecting them, their organizations and their industry. We believe it to be the first and largest survey of content management professionals of its kind.

We won’t just be talking about the technology, the vendors and the strategies, but also about our profession – what it means to be a content management professional. We’ll talk openly about our industry, and how the CM Pros organization can help and what we have planned. As our industry moves and reinvents – so must we.

In this session we will:

  • Exclusively reveal the results of our CMState survey; what are the real trends and challenges our industry is facing – in the words of the people facing them
  • Dissect some of those challenges and trends with thought-provoking presentations and workshop activities
  • Help you connect with your profession as a content management practitioner
  • Give you a primer for the rest of the conference – the sorts of questions we think you should have in mind as you enter the sessions and network with your peers

We look forward to you joining us. In the meantime, how about participating in our survey? It’s open to all and we’ll send you the results in a whitepaper – .

Register today!

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