Gilbane Boston is still going on and you can follow it on Twitter at @gilbane or @gilbaneboston.
Somehow we ended up with four hashtags!
We do appreciate the enthusiasm. In approximate order of popularity at the moment they are:
#gilbane
#gilbane2012
#gilbane12
#gilbaneboston
Gilbane Conference Workshop: Successful Deployment of Systems of Engagement: Making it Work with the Team That Will Make it Work
Instructors: Scott Liewehr, President and Principal Analyst & Rob Rose, Senior Analyst, Digital Clarity Group
November 27th, 2012, 1:00pm – 4:00pm, at the InterContinental Boston Waterfront
We’ve all heard that enterprise marketing technology tools are really only as good as they are well-implemented. So why is it that enterprises often place much more effort into selecting the tool than they do the team that will make it work for their unique needs? Even if the deployment will be performed by the internal technology team, enterprise business managers need to make sure that the team that is going to help them realize their objectives by implementing the Web Content Management (WCM), Social, Marketing Automation, Search, and Analytics systems is ready to facilitate the new world of constant change in strategic content and web engagement. This workshop will explore proven methodologies for translating business strategies into selection criteria for both technologies and the agencies and integrators that implement them. It will prepare participants to answer critical questions that will help them ensure their enterprise technologies are successful:
We will explore all of this and more in an entertaining, informative and actionable workshop. Led by Digital Clarity Group’s Scott Liewehr and Robert Rose, attendees will leave this workshop much better equipped to make strategic decisions about how to select and work with the team that help fulfill their vision.
Gilbane Conference Workshop: Social Media: Creating a Voice and Personality for Your Brand
Instructor: AJ Gerritson, Founding Partner & Social Media Strategist, 451 Marketing
November 27th, 2012 at the InterContinental Boston Waterfront
For consumers, brand interaction on social media platforms is no longer the exception, it’s the expectation. In order to stay relevant, companies must develop digital tactics that boost the brand’s overall communications strategies and marketing campaigns. When utilized effectively, social media marketing enhances your brand’s voice and personality, making you more approachable and transparent to your target audience. But, how can your company devise a social media strategy that entices audiences and encourages interaction? Which platforms make sense for your brand? How can you monitor the effectiveness of a social media campaign?
In this interactive session, 451 Marketing founding Partner and Social Media Strategist, AJ Gerritson, will outline the major social media platforms, strategic approaches, best practices, time commitment, and measurement tools and techniques necessary as part of an effective social media strategy. Using industry statistics and case studies, AJ will teach attendees how to structure a successful social media strategy that can be easily integrated into your brand’s existing communications campaigns.
Plan to be in Boston for the 9th annual Gilbane Boston Conference and you still have time to SAVE!
Save up to $400 for Three Days, Four Tracks, 45 Sessions & Labs, 6 Workshops with One Objective: to help you understand what technologies can and can’t do, what practices succeed or fail, and how to plan for the rapid changes in market and technology evolution.
Today, you need to be flexible, agile, and ready to incorporate web and multiple mobile platforms with different form factors and capabilities, and you need to combine engaging content and interfaces with small devices and big data - this is not the same challenge you had last year.
To help you keep pace and be able to cut through hype and make informed decisions we bring together a diverse audience of technologists, marketers, strategists, business managers and analysts to learn, share, and debate best practices and strategies. Our conferences have sessions designed for attendees in marketing, technology, business units, as well as analysts and consultants.
Just sign up by October 31st and use discount code GILBANE. Learn more http://gilbaneboston.com/conference_program.html
2012 Technology Showcase Hours
Wednesday, November 28: 10:00 am – 6:00 pm
Thursday, November 29: 10:00 am – 2:00 pm
See the conference program:
http://gilbaneboston.com/conference_program.html
See the current list of speakers:
http://gilbaneboston.com/speakers.html
See this year’s in-depth pre-conference workshops:
http://gilbaneboston.com/workshops.html
See the current list of Sponsors & Exhibitors:
http://gilbaneboston.com/exhibitors_sponsors.html
Sign-up today to make sure you receive your $200 discount! Just use discount code GILBANE
Or sign-up for your free Keynote and Technology Showcase Pass.
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Gilbane Conference Workshop: So You Want to Build a Mobile Content App?
Instructor: Jonny Kaldor, Managing Director, Kaldor Group (creators of Pugpig)
November 27th, 2012 at the InterContinental Boston Waterfront
With the continuing and massive adoption of tablet devices, content owners have a dizzying myriad of ways to disseminate content to employees and customers alike in a way that is faster, broader, more engaging and more actionable than ever before. Business models for content owners are being revolutionised, and tablets are now offering a truly viable alternative to print. But it doesn’t stop there – whether you’re pushing content to consumers or disseminating information across your enterprise, you can reap tangible benefits from publishing on tablet devices. This session will dive into the key aspects of conceiving, designing, building and launching your mobile content app, whether you’re targeting your employees, clients or consumers. We’ll cover both the opportunities and the many pitfalls that you will encounter (and nimbly jump over) as you set off of your content app journey…
Key topics:
We have published the conference schedule for Gilbane Boston. We’ll be publishing detailed conference session descriptions with speakers in the next week or so including details on the keynote sessions. It is very tempting to provide more details right here but we are still in the process of a few speaker placements we want to finish up first.
The pre-conference workshop schedule, including detailed descriptions and instructors is also available. If you registered for a conference pass that included a workshop before the workshop options were available, you can make your choice now and contact customer service to have your registration updated.
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We have had a Facebook page for a couple of years but it has suffered from neglect. No longer. We have updated the page and have a new secret resource who will be keeping the Gilbane Conference Facebook page active and useful for all those who prefer to stay informed about our conferences via Facebook. The link is http://www.facebook.com/Gilbane.Conferences.
Read MoreThe best way to start the Gilbane conference is by attending one or two of the pre-conference workshops offered on Tuesday, November 27, 9:00 am to 4:00 pm:
See the schedule and full descriptions of the in-depth pre-conference workshops.
Please save the date and check http://gilbaneboston.com for further information about the main conference schedule & conference program as they become available.
New Location!
Intercontinental Boston Waterfront Hotel
510 Atlantic Avenue
Boston, Massachusetts 02210
Content and the Digital Experience
Manage • Measure • Mobilize • Monetize
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